The Moving picture world (May 1926-June 1926)

May 22, 1926 Moving Picture World 361 Zimmerman Qets Antique And Renovates Equipment THE ANTIQUE THEATRE in Watertown, N. Y., has been acquired by Western New York Theatrical Enterprises, Inc., of which Fred M. Zimmerman is the head. The name has been changed to the New Liberty. A new Wurlitzer organ will be installed and the Becker Theatre Supply Company of Buffalo, will equip the booth with two new Powers 6-A machines with Peerless low intensity lamps, a Hertner transverter and a Metallic screen. Sioux Falls State Open OUT in Sioux Falls, S. Dakota, they've got a theatre to be proud of — the new State, recently opened. An invitation was sent us for the opening — but the train fare wasn't enclosed, and in spite of their pride in the equipment of the new house, we had to pass up the opening. A novel touch in the invitation was the fact that the house was opened in advance of the actual time set for the official program — for the purpose of allowing the patron to inspect the modern equipment. Qrubel Theatres Improved A LARGE improvement in the entire chain of theatres of Grubel Brothers is planned for this Spring, according to A. F. Baker, manager of the Electric Theatre, Constructive W. E. Green, vice-president in charge of sales for International Projector Corp., has been instrumental in the advancement of P. A. McGuire from the post of advertising manager for Nicholas Power Company to advertising manager for International Projector Corp. "Mac" has written constructive projector advertising — with broader scope he will justify his appointment and his slogan — "Better Projection Pays!" Kansas City, Kas., owned by Grubel Bros. The Electric in Springfield, Mo., will be equipped with all new seats, furnished by the American Seating Company, while a new Wurlitzer organ, a new electric sign, new decorations, furnishings and carpets, to cost more than $60,000. Winning With Wurlitzers THE Lincoln Theatre, Rochester, N. Y., installed a new Wurlitzer organ and modernized its projection equipment. Peerless low intensity lamps are now being used and have greatly improved the projection. The Harvard Theatre, a new Buffalo, N. Y., community house, has been opened at 524 Wescott street. A Wurlitzer orchestral organ is being featured. The house is alsoadvertising itself as "the home of Paramount pictures." Settlement Permits Progress on Capitol ANNOUNCEMENT has just been made from the Butterfield offices in Detroit of the settlement of a law-suit which has been pending for some time, in relation to the clearing up of the title to the property in Flint upon which the new Capitol Theatre is to be built, and work will commence in the next month. Orange, N. J* Embassy Opens THERE is a crowd of at least 2,500 people in Orange, New Jersey, ready to attest that equipment in the modern theatre is something marvelous — though they may not put it that way, being fans who attended the Embassy Theatre opening. Nevertheless, their enjoyment of the splendid program offered at that time — and to be followed by quality right along — was largely due to the perfect equipment which the Embassy boasts. Qet the Habit of Writing to YOUR EQUIPMENT About Your Equipment Are You Proud? YOU'RE proud of showing good pictures, well-projected. So is the man at the machine, who is responsible for clear, well-defined projection. And he knows that there's a lot of difference between Bausch & Lomb Cinephor Lenses and ordinary lenses. People come back over and over again to the house where it's easy and pleasant to watch a picture — where Cinephor Lenses make pictures seem real. Send for the Cinephor booklet. BAUSCH & LOMB OPTICAL CO. 654 St. Paul Street Rochester. N. Y Mr. Projectionist ,/'| The quickest way to make more money is to make yourself more valuable than the other fellow. Thousands of projectionists are rapidly advancing themselves by using F. H. Richardson's 4th Edition Handbook of Projection. It contains the real "know how." The knowledge it imparts gives you the balance of power. And it is just that added power the ability to guarantee Perfect Projection — that is earning projectionists the most money today. Price $6.oo Postpaid At Your Dealer's or CHALMERS PUBLISHING CO. 516 FIFTH AVENUE NEW YORK