The Moving picture world (May 1926-June 1926)

Page scan 000331 from The Moving picture world

Record Details:

Title:
The Moving picture world
Date:
May 1926-June 1926
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
000331
Language:
English
Subjects:
Motion picture industry, Motion pictures
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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May 22, 1926 363 vatch your Theatre grow young again between ^[idnight andjljprning How long will the house be closed for reseating? A natural question ! Not a day if you want to keep it open. Reseating and performances are continuous. They follow each other without interference. When the curtain comes down and the house empties at night, installation mechanics "ring up" on the night's program of putting in new seats . From midnight till morning the work goes on — methodically — rapidly — efficiently. A section of the old chairs comes out. The electric drills begin to hum. A section of new seats goes in. The work is timed — perfectly— to allow for the house being put in perfect order for the next regular performance. Between midnight and morning the old theatre gradually takes on the appearance of a new playhouse. Comfort and beauty grow like a flower from within, spreading from pit to gallery with each night's work and in the end — new seating throughout — not a night lost or a single -patron turned away. UieKollCall ""'pl'Th '"atre, £ ""<•> Pa. American Seating Company NEW YORK 640 — 119 W. 40th Street CHICAGO 4 E. Jackson Blvd. BOSTON 77-A Canal Street PHILADELPHIA 121 1-L Chestnut Street