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Carl Laemmle's
Smile Radioed Across the Atlantic
It's good to see that smile again. The Universal chief propped up in bed in the London hospital which he has just left, attended by his personal physician, Dr. Jesse S. Heiman of New York. This is the second radio picture to be published in Moving Picture World. E. H. Hammons of Educational radioed us the first, a poster gotten out by Ideal Films
of London.
brewery which was functioning in every particular except
the actual manufacture of beer."
* * *
We claim that any man with a thirst forced on him by the above conditions, and who walks into a German "brewery" that does not brew is entitled to shoot up the town. The worst thing our very own Mr. Rothacker did, damp and disillusioned, was to go out and ride around the exhibition grounds in a miniature train. He deserves a Congressional Medal for coolness under fire.
Qermany Cures the Bacon — We Qet It
WHENEVER a college baseball nine develops a Frisch or a Gehrig, the big leagues grab him. That's what we do to Germany. The UFA team made "Variety." Paramount immediately grabbed the production head, Erich Pommer ; the stars, Lya de Putti and Emil Jannings.
Universal was on the job when the bacon was being bid in by America. It contracted DuPont, the man who adapted and directed the picture.
DuPont just recently finished "Love Me and the World Is Mine" at Universal City. In the picture are Mary Philbin and Norman Kerry, the team that made "The Merry
Go Round," and who so notably helped Lon Chaney put "The Hunchback of Notre Dame" in its niche of greatness.
Two and two make four. The romance of picture arithmetic is that two and two sometimes make five or seven, at least. In other words, the sum total of a set of talents
climbs higher than the textbook says.
^ ^ ^
The beauty of a set-up like this is that everyone connected with "Love Me and the World Is Mine" knows that he or she is on a peculiarly significant parade. The spotlight is strong. Mary Philbin and Norman Kerry, for instance, know that their professional brothers and sisters and their lay admirers will watch this picture with particular interest. To see how they work under German direction. Add to this the fact that to help DuPont put it over, they will give him everything they have in the acting locker. . . Don't be surprised if you see this pair surpass the fondest dreams you— or they — ever had. * * *
DuPont will not be absent when contributions to the success of "Love Me and the World Is Mine" are made. He will take the new Philbin power and the new Kerry power and step it up. The Germans have no exclusive patent on stepping it up, but they do it more consistently. "Love Me and the World Is Mine," as orchestrated for the exhibitor by P. D. Cochrane and Bob Welsh, should be "Book Me and the Dough Is Yours."