Moving Picture World (Sep 1916)

Page scan 000197 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Sep 1916
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Sep 1916)
Leaf #:
000197
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
August 01, 2024
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September u. 1916 THE MOVING PICTURE \\(>KI.I> 1MI MUTUAL SPECIAL FEATURE FastMiirioiis! Tl [ESE adjectives precisely describe th action and profit making power of this I [ESE adjectives precisely describe the thrilling action and profit making power of this gripping, patriotic photo novel by li. Alexander Powell. "The Secret of The Submarine" has won the applause of every audience and made big money for every theatre that has booked it. The story, published in over a thousand prominent newspapers, has been read by millions who are eager to see the photoplay. Extract From Chapter Two Death stared them in the face. Through the open hatchway the sea was pouring in a torrent. For those in the submarine the end was but a matter of seconds. Already the water was at their knees. Again Hope attempted to close the hatch cover, but the force of the inrushing water hurled him backHe might as well have triedtocapageyser. The water was at her waist. The navigating officer, beads of sweat glistening on hisforehead, frantically manipulated his horizontal ruddersinthehope that the boat would rise. But it did not respond. GEORGE SARGENT Produced by AMERICAN FILM CO., Inc. Get the big crowds, and overflow Profits — Book the fifteen chapters of this attendance -getting recordbreaker TODAY! Read This! Duluth, Aug. 14. 1916. Mutual Film Corp. Gentlemen: Itgivesme great pleasure to write a few words in regard to the splendid attendance we are having during the serial picture, "The Secret of the Submarine." Yesterday we were compelled both in the afternoon and eveningto ttop the sale of tickets, so you can imagine what good results a good picture can bring about. I am very anxious to know what you have in store for me when this picture is completed. Thanking you to keep me posted, I am Yours very truly, DIAMOND THEATRE. (Signed) J. Dormal, Mgr. Apply to "The Secret of the Submarine" department of any Mutual Exchange or at Mutual Film Corporation, 71 W. 23d Street, New York City American Film Co., Inc. SAMUEL S. HUTCHINSON. President Chicago, 111.