Moving Picture World (Sep 1916)

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Albert E,. Smith President of the vitagraph Company To The Exhibitors of the United States and Canada TWENTY years ago, the moving picture was born. Twenty years ago the Vitagragh Company was organized, and for Twenty years the Vitagraph has blazed the way — The pioneer for everything new in this great industry. The same men who have stood at the V itagraph helm during the past years — The same bright minds that have worked to make Vitagraph the " GOLD STANDARD" in filmdom. Are still at their posts. BUT— Eternal progress is eternal change. Time and tide wait for no man, and The passing of the years, sees the passing of old methods. The wasteful system of many organizations under many heads endeavoring to produce a uniform program of uniform merit has passed. Concentration and efficiency are the order of the day. Vitagraph is concentrating that the Exhibitor may get the highest efficiency. Vitagraph has arranged for a capital unheard of in motion picture finance. Vitagraph has acquired the V-L-S-E and several important producing organizations, all of which will be concentrated under one management, so that The highest efficiency may he applied to the production of the highest type of picture and Distributed in the most efficient way. Therefore — Exhibitor and Producer Will profit by the concentrated effort of THE GREATER VITAGRAPH. T— ■