Moving Picture World (Sep 1916)

Page scan 000396 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Sep 1916
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Sep 1916)
Leaf #:
000396
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
August 01, 2024
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1798 THE MOVING PICTURE WORLD September 16, 1916 1000 PER CENT UNICORN buys its film ON THE SCREEN, in the open markets of the world. OUR FIGURES show that our purchasing committee only buys 10% and rejects 90%. MR. EXHIBITOR, in the ordinary way of releasing everything as it comes, you would have to book 100 subjects to get 10 as good as UNICORN. THIS MAKES UNICORN A 1000% PROGRAM. YOU ARE PRIVILEGED to book all or part of this splendid service of 21 reels per week of comedies, dramas and westerns — with stars. CAN YOU afford to do without it ? Splendid paper. Fine photography. UNICORN FILM SERVICE CORPN. 126-130 W. 46th St. New York City 28 Branches Throughout the U. S.