Moving Picture World (Sep 1916)

MUTUAL NEW! ** Wkat> Goiitq Oiv livTk* Mutual" PUBLISHED WEEKLY BY THE MUTUAL FILM CORPORATION. 66 EXCHANGES VOL. I. SEPTEMBER 16, 1916 n mam No.] This Season Holds Big Opportunities For the Exhibitor TTTE opening of the fall season of 1916 finds the exhibitor facing a most prosperous season. Wages are higher than ever before. Every factory and manufacturing plant is running at full capacity. The crops are bounteous and the products of the farm are selling at higher prices than ever before. Banks are fairly bulging with deposits. The great American republic is feeling "flush" and is seeking entertainment. Every exhibitor is bound to prosper accordingly. Realizing the opportunity afforded, the Mutual Film corporation has prepared to assist exhibitors in every way. Never before were such tremendous feature productions available. A host of famous stars have for months been making Mutual .Star Productions — big-feature picture;; of exceptional quality. Now these subjects are ready for release. They may be seen now at any of the 68 Mutual exchanges. There are Mary Miles Minter productions, a series of five and sixreel features by famous authors, all starring the charming little actress, Mary Miles Minter; Richard Bennett productions, starring the famous star of the speaking stage, who made his film debut: in the Mutual feature "Damaged Goods;" Kolb & Dill productions, featuring the inimitable pair of German comedians who have proved a riot wherever they have appeared : Florence Turner productions which bring back to the screen the famous star who was long known as America's foremost screen favorite — besides a score of other good things. New Chicago Exchange. The Mutual exchange in Chicago is now nicely settled in its new home, on the eighteenth floor of the Consumers building, on the corner of State and Quincy streets, and Manager B. F. Judell and his big corps of assistants are better equipped than ever to take care of patrons. A whole floor is occupied by the exchange and its various departments, but the boys have been so busy that they haven't even had time to look across Lake Michigan and see the whitecaps roll in against the breakwater, though a lot of the exhibitors found it an inspiring sight during the last hot spell. One of the forthcoming William Russell Mutual Star Productions, "The Torch Bearer," is a thrilling story of newspaper life, and is full of punch and snap from *HW to finish. The Week's Releases MUTUAL, STAR PRODUCTIONS. Brand. Title. Rec Leads. M American, The Sable Blessing 5 R. -hard Bennett I H Turner, Grim Justice 5 .Florence Turner 1 Tuesday, Sept. 12th. 1 Cub, Harmony and Discord 1 Billy Armstrong S Wednesday, Sept. 13th. Reels. m Mutual, Mutual Weekly No. 89 1 I H Gaumont, See America First 1 Scenic and Cartoon. Thursday, Sept. 14th. H Gaumont. The Man in Black, Fantomas No. 2 3 Friday, Sept. 15th. H Thanhouser, The Heart of a Doll 2 1 g Cub, Jerry and the Blackhanders.... 1 | Saturday, Sept. 16th. I Centaur, Tangled Hearts 2 g Sunday, Sept. 17th. Vogue, Doctoring a Leak 2 g H Gaumont, Reel Life 1 | mm "The Count" Is The Newest Chaplin Proclaimed by everyone who has seen it "the best one yet !" Charlie Chaplin's newest feature offering, "The Count," is setting the whole country laughing. It is brimming full and running over with typical Chaplin antics, and just to make certain that he has overlooked no laughgetters, the inimitable Charlie adds a few brand-new capers for good measure. From the moment when Charlie first appears with his tape measure, in a tailoring establishment, until he vanishes from sight down the street after a day in high society, there is no let-up — one laugh piles upon another, until your sides fairly ache. In this two-reel offering Charlie resorts to his old-time makeup, with the familiar baggy trousers, the funny cuTaway coat, his dinky derby, diminutive mustache, slender cane and Chaplin shoes. Supporting Chaplin in "The Count" are Edna I'urviance, Eric Campbell, Leo White and Charlotte Mineau. Exhibitors will be instantly able to take advantage of Chaplin's box-office value, for hundreds of prints are available at the Mutual film exchanges and immediate bookings can be secured. Mary Miles Minter American's New Star In Six Big Feature MARY MILES MINTER, the little lad who won fame in "The Litth- Rebel" on tin Bpeaklng stage and er. deared herself to hundreds of thousand all over the country, has just made he debut in Mutual releases. Six Mutual Sta Productions in which Mary Miles Minter 1 the bright particular star, are about com pleted at the American studios in Sant Barbara, California, and more will ulti inately follow. James Kirkwood, the man who ros to fame as Mary Pickford's directoi and who stands for the very best ii picture production, was signed b, President S. S. Hutchinson of the Amer] Can Film company, and is producing th Minter Star Productions. The titles 0 the first six Minter productions ar '•Youth's Endearing Charm," "Dulcie' Adventure," "Faith," "Dream or Tw Ago," "Lisette" and "Innocence." "Youth's Endearing Charm." The Minter Star Production just re leased is "Youth's Endearing Charm, and is :tn ideal vehicle for the wonder ful personality of this most youthful 0 screen favorites. The story is from tin pen of Maibelle Heikes Justice, am gives Miss Minter a chance to appear a: her own girlish self, sweet, unspoile< and pretty. Six reels are taken for thi telling of how "Orphan Mary," a deso late little girl, after a long battle wlfl starvation in the slums of a great city goes to an orphanage and at last wins tin attention of a wealthy and kindly worn an, who adopts her as her own. "Zippy,' the little tramp dog, who shares honor: with the star, wins his way straight iht< hearts. The beautiful exteriors takei in the Santa Ynez valley startle by thei uniqueness. Box Office Value. In presenting to their patrons Mar; Miles Minter in "Youth's Endearinj Charm," exhibitors will be offering ai attraction that will not only appeal t< their daily clientele of "fans," but wil also probably be able to win to theii theaters hundreds of people who perhapt rarely visit motion-picture houses, bu who will be attracted by the name of th< little star they saw a few years ago 01 the speaking stage. Larry Trimble is the director of "Grim Justice," the Florence Turner Mutual Star Production released this week. "His Brother's Keeper" is the title se' lected for the second Richard Bennetl Mutual Star Production, the first o] which, "The Sable Blessing," has just beer released.