Moving Picture World (Sep 1916)

Record Details:

Title:
Moving Picture World
Date:
Sep 1916
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Sep 1916)
Leaf #:
000488
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
August 01, 2024
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1886 THE MOVING PICTURE WORLD September 16, 1916 m ~ Ft IT is always gratifying to know that one's efforts are appreciated. I realized that Christie Comedies and the people in them were popular, but never before have I heard of such an enthusiastic response as met my announcement of last week that Christie Comedies would be released on the open market. /^\UR mail has been the heaviest we have ever had and numbers of exhibitors and exchangemen throughout -the United States and Canada, realizing the importance of being first, have wired for territory or bookings. The reception accorded my announcement has thoroughly convinced me as to the desirability of this form of distribution for my comedies. ' I 'HIS appreciation will surely spur myself and my associates on to even greater efforts to amuse your audiences. \/0U can depend upon it that we will not only keep Christie Comedies up to the well established Christie standard, but we will make the past standard the low water mark in Christie productions. P\ON'T think because you haven't received an answer to your wire or letter that we don't appreciate it. We do, and you will receive a personal answer in a few days, but— frankly — we are swamped by the response to our announcement and will have to add to our clerical force before we can catch up. JDEMEMBER, we promise you a consistent quality of laugh-getting comedies — better than those we have ever made. '"THE first releases are listed on the opposite page. fa\l (^Iwfe^