Moving Picture World (Jul - Aug 1918)

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
00087
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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July 6, 1918 THE MOVING PICTURE WORLD 35 They Mean Something these annual CONVENTION NUMBERS of the MOVING PICTURE WORLD NOT merely *for the purpose of influencing additional advertising expenditures— not merely for the purpose of reflecting more glory upon itself, but with the sole and studied idea of reviewing in detail and with real interest some particular phase of the development of the moving picture industry, the MOVING PICTURE WORLD once a year publishes a Special Edition. For the benefit of its' readers it exerts its very best efforts along this one particular line. Its legion of friends, from all corners of the world and representing every branch of the industry, cooperate in the preparation of an attractive budget of invaluable information calculated to mark another milestone in the progress of the moving picture business. Picture people everywhere wait for this issue. It is not thumbed over casually, but every line in it is read — and read by the representative people in the trade who carefully consider every detail — both in text and advertising copy — which is brought to their attention. It's the Best Advertising Buy of the Year You Ought to be Represented — No Advance in Rates Dated July 20th— Advertising Forms Close July 8th