Moving Picture World (Jul - Aug 1918)

July 6, 1918 THE MOVING PICTURE WORLD 113 Tp g» gg §g gg g? g; ^. e» ^ <£•'£> g» §5 $: g ; » £| »I ^S> -"S »S -"2? -^ S§ ^ «^ 'g-3 g £| °^ -^ Cr £ c Si Advertising Aids for Busy Managers .y g g gg g <#> g g <■?. ^ g> g» ^» |g g ^, ; *i>^jg^ ^ '^.?.;s.^ *s ^ ^ °s *^ ^ ^ "THE ELEVENTH COMMANDMENT" The Advanced Motion Picture Corporation Presents Lucille Lee Stewart in an Absorbing Romance of a Girl Who Paid the Price for Folly. Cast. Dora Chester Lucille Lee Stewart Mrs. Chester Grace Reals Dr. David Mayo Carleton Macy Kenneth Boyce Walter Miller Robert Stanton Huntley Gordon Directed by Ralph W. Ince. The Story: Dora Chester, supporting herself and her mother, refuses Robert Stanton, whom she really loves, and becomes engaged to Kenneth Royce, whom she believes to be wealthy, but who in reality is a gentleman adventurer living by his wits. Royce loses his money in the stock market, and finding that Dora is in charge of a large sum of money he forces her to give it to him. He loses the money and disappears, and Dora, still believing in him, refuses to speak. She is convicted and sentenced to a prison term. Her mother dies from the shock. Upon her release Dora again meets Stanton, who knows nothing of her trouble. He proposes again, and this time is accepted, after he has refused to listen when Dora tried to tell him of her past mistake. Royce learns of her marriage, and asks money from Dora as the price of his silence. Dora refuses and calls her husband. While Royce is revealing Dora's past to Stanton he is discovered by a policeman. In the struggle which follows he is shot, but confesses before he dies that he is the cause of the whole trouble. Feature Lucille Lee Stewart as Dora Chester and Huntley Gordon as Robert Stanton. Program and Advertising Phrases: Thou Shalt Marry None But the Man Thou Lovest. Innocent Girl Serves Prison Term for Man She Shields and Loves. Retribution Follows Skulking Villain Who Betrays Honest Love. Brave Girl Sacrifices Freedom and Happiness for Man She Loves. Happiness Comes to Brave Girl After Years of Self-imposed Sacrifice. Gripping Drama of Love, Devotion, and Sacrifice with Happy Ending. Stunt Suggestions: If you can find illuminated copies of the ten commandments (they can be ordered from religious supply houses if you have time) add the numeral XI, and below a question mark with, "The Eleventh Commandment maybe read at (house and date)." Use these for lobby and window display, but do not make the house lettering too large. Or letter in the text, "Thou shalt marry none but the man thou lovest," and then add that the eleventh commandment will be illustrated at your house. Offer a prize of tickets for the best original eleventh commandment, and let the newspaper or a committee make the decision. Advertising Aids: Two styles one-sheet. One style each three, six and twenty-four. Lobby displays, 8x10 (black-and-white), 11x14 and 22x2S (colored). Cuts. Mats. Press book. IN THIS ISSUE. After the War (Bluehird). The Bondman (Fox). The Claw (Select). The Eleventh Commandment (Advanced). The Fly God (Triangle). Good Night Paul (Select). The Heart of a Girl (World). Hell Bent (Universal Special). The Kaisers Shadow (Paramount). A Little Sister of Everybody (Pathe). The Painted Lily (Triangle). Patriotism (Paralta Plays). The Service Star (Goldwyn). The Whirlpool (Select). . Sidney Carson Herschel Mayall Dr. Hyde Arthur Allardt Mimi Mary Jane Irving Mrs. MacTavish Ida Lewis Sin Angus Cameron. .. .Joseph J. Dowling Donald Cameron Clifford Alexander Directed by Raymond B. West. The Story: Sidney Carson, in love with Robin Cameron, who has her home in Scotland converted into a hospital for wounded soldiers, gives her young brother a shaving set when he leaves for the front. A ship is sunk off the coast by a submarine, and one of the survivors is John Hamilton, a young American. He is cared for at the Cameron home, and falls in love with Robin. Hamilton is suspicious of Carson and Dr. Hyde, who is also in love with Robin. Trailing Carson, Hamilton finds him at the shore signaling to a boat. Knowing that Hamilton has a line on his activities, Carson contrives with Hyde to cast suspicion on the American. Hamilton is about to be arrested when it is discovered that Carson has a supply of shaving brushes which contain anthrax germs, and that he has been sending them to the soldiers. Robin's brother dies as the result of infection, and Carson, realizing that all is lost, commits suicide. Hyde is arrested for complicity. Hamilton leaves for the front after arranging with Robin for their marriage upon his return. Feature Bessie Barriscale as Robin Cameron and Charles Gunn as John Hamilton. Program and Advertising Phrases: Sensational Photodrama Pictures Realistic Episodes in Kaiser's War Against Civilization. Inspiring Theme of Loyalty Tinged With Impelling Love Story. Woman's Devotion Glorifies Noble Sacrifice for Her Native Land. German Treachery and Intrigue Foiled by Loyally Devoted Girl's Heroism. Stirring Drama of the War Visualized Without Battles. Exciting Episodes Bring Thrill of Sensation to Gripping Love Theme. Stunt Suggestions: Get pictures of Miss Barriscale as the feature of window displays of safety razors, with a card guaranteeing that "these have not been tampered with by German traitors as were the shaving kits in 'Patriotism,' shown at (house and date)." Take advantage of the present U-boat raid to advise people to see how the invaders are given information from shore. In newspaper advertising play up the fact that this is a live drama of life in Scotland in war times and not a thin thread of narrative backed up by some clips from old news weeklies. Advertising Aids: Two designs each one and three-sheets. One six-sheet. Thumbnail and one to three-column outs in electro or mats. Press book. Released June 10. "THE SERVICE STAR" Goldwyn Presents Madge Kennedy, "The Star You Keep Liking Better," in a War Story that is Different and of a Slacker Who Wasn't. Cast. Marilyn March Madge Kennedy John Whitney Marshall. . .Clarence Oliver Mrs. Marshall Maude Turner Gordon Gwendolyn Plummer Mabel Ballin Aunt Judith Victory Bateman "Blinky" Tammany Young Finklestein William Bechtel Jefferson Jules Cowles Martha Zula Ellsworth Directed by Charles Miller. The Story: To put herself in the claes of women who have sweethearts, sons, and husbands at the front, Marilyn March claims that she is the wife of John Whitney Marshall, who is cited for gallant action "over there." She meets the mother of Marshall, who accepts her as the wife of her son without question. Some time later at the mother's home she meets a young man who, after investigation, turns out to be John Whitney Mar "PATRIOTISM" Paralta Plays, Inc., Presents Bessie Barriscale, Supported by Charles Gunn, in a Story of War Days in Scotland. Cast. Robin Cameron Bessie Barriscale John Hamilton . . '. Charles Gunn