Moving Picture World (Jul - Aug 1918)

July 6, 1918 THE MOVING PICTURE WORLD 115 AMERIC A N I Jfotoplaper (Trade Mark Registered) The Musical Marvel Write for Catalogue AMERICAN PHOTO PLAYER CO. 12 Weat 45th Street New York City to Mary before he dies that she is his legal wife. Mary is now free to marry Tom Barton, a young engineer, who met and fell in love with her while she was stopping with Mrs. Wayne. Feature Alma Rubens as Mary Fanjoy and Francis McDonald as Tom Burton. Program and Advertising Phrases: Deceitful Man's Cruelty and Intrigue Furnishes Theme of Gripping Photodrama. Beguiled by False Pretenses Pretty Girl Becomes Gambler's Dupe. Her Search for Happiness Leads Pretty Girl to Reckless Advenure. Intensely Fascinating Love Theme Lends Heart Interest to Sensational Drama. Romance and Adventure in the Glittering Lights of the Underworld. Plots and Intrigue Advance Photodrama to Sensational Climax. Stunt Suggestions: Take fresh or artificial lilies and paint them in fantastic designs to use as attractors for litho or card display in the lobby. Use regular lithographs for window work. Advertising Aids: One design each one, three and six-sheets. Special process art heralds. Lobby displays, 11x14 and 22x28. Photographs. Slides. Electros and mats. Triangle Magazine. Press sheet. Released June 30. "AFTER THE WAR" Bluebird Presents Grace Cunard and Herbert Prior in the First Play Dealing with After-the-War Conditions. A Gripping Story of What Will Come. Cast. Gerve Grace Cunard Phillippe Edward Cecil Carl Wetz Herbert Prior Vyera Dora Rogers Directed by Joseph De Grasse. The Story: Phillippe, who is saved from death at the hands of a German firing squad, believes that he owes his life to Carl Wetz, the officer in charge of the squad. Sometime later at a musicale Phillippe sees Gerve, an opera singer and boyhood sweetheart, and after the affair he learns at her home that her great love for him prompted her to sacrifice her honor so that his life might be spared. In proof she shows him the child — her's and Wetz's. Wetz also calls on Gerve, and while the young girl is relating her story to him the wife of the German officer who had followed him and who had heard Gerve's story fires upon him and kills him. The law refuses to proceed against the avenger of Wetz's wickedness, and when she expresses a desire to take the child all the barriers of the love of Gerve and Phillippe are swept away. Feature Grace Cunard as Gerve and Edward Cecil as Phillippe. Program and Advertising Phrases: Woman's Sacrifice for the Man She Loves Brings Retribution Upon Hun Beast's Head. The Curse of the Brute Hun Follows the Recovering Generations. Great and Tragic Melodrama Involving the Burdensome World Problem. Children of Hun Beasts Blight the Lives of Weakened Humanity. Anticipating the Solution of a MOTIOGRAPH SERVICE Pronounced by every user THE ENTERPRISE OPTICAL MFG. 00. 574 Wert Randolph St., Chicago, III. Western Office: 833 Market St., San FranclHO, Cal. Sociological Problem Diplomacy Cannot Solve. The Blight of Hun Hellishness Foreseen in Civilization's Problem. Stunt Suggestions: This story should be told mostly through newspaper and program work. Do not attempt to tell much of the story, but announce that it deals with the problem of what will happen after peace is declared, when we must face the results of war conditions. Do not suggest too sensational a story and rouse expectation of the salacious. Treat it frankly as a consideration of conditions we must eventually meet after peace is declared. Use such catch phrases as, "After the war who will pay?" Advertising Aids: One design each one, three and six-sheets. Stock one-sheet of star. Colored and black-and-white lobby displays. Slide. Heralds. Player cuts in three sizes. Scene cuts one and two columns wide. Press book. Released July 13. "HELL BENT" Universal Presents Harry Carey in an Unusually Vivid Story of the Hills and Deserts. Cast. "Cheyenne" Harry Harry Carey Cimmaron Bill Duke Lee Bess Thurston Neva Gerber Jack Thurston Vester Pegg Beau Joseph Harris Directed by Jack Ford. The Story: "Cheyenne" Harry, becoming involved in a shooting affray, goes to the town of Rawhide, where he protects Bess Thurston from the advances of Beau, a highwayman. Simultaneous with the discharge of Jack, Bess' brother, from the express company, Bess receives word that their mother is ill in a distant city, and to raise money to pay for her parent's transportation she goes to work in the dance hall. Jack is persuaded by Beau to become a member of the gang. Beau abducts Bess, and "Cheyenne," who has gone in pursuit, is captured. Beau, with Bess as his prisoner, starts for the Rio Grande. When Jack comes into the room where "Cheyenne" is a captive he is overpowered by "Cheyenne" and forced to change clothes with hire. Dressed in Jack's clothes, "Cheyenne" escapes, and again goes after the robber. He catches him, and, refusing to kill him, suggests that they start on a fifty mile walk across the desert to the water hole. When they reach the water hole they find that it is dry, and Beau dies. Bess meanwhile informs "Cimmaron" Bill, who rescues "Cheyenne." Feature Harry Carey as "Cheyenne" Harry and Neva Gerber as Bess Thurston. Program and Advertising Phrases: Fast Riding, Straight Shooting, and True Love Triumphant in the Unfenced West. Harry Carey's Latest and Most Sensational Western Melodrama. Daring Deeds in Defense of Womanhood Thrill and Inspire Admiration. Love Requited After Thrilling Encounters in Western Wilds. Automatically supplies only such voltage as arc requires. No waste of current in ballast. HERTNER ELECTRIC CO. W. 114th 8t.. Cleveland. Ohio Cremona ORCHESTRA ORGANS Write for information to The Marquette Piano Co. Chicago La Cinematografia Italiana ed Estera Official Organ of the Italian Cinematograph Union PUBLISHED ON THE 15th AND 30th OP EACH MONTH Foreign Subscription: 20 francs, per annum K2SS tSJL, Via Cumiana, 31, Turin, Italy "NEWMAN" Brass Frames and Rails Corner Unit Hinged Frames Accompanying cut shows our new style unit frame for corners of theatre lobbies. Especially designed to fit irregular shaped columns and sloping entrances. Neat, attractive and complete, it enables the passerby to see at a glance the entire program. Send sketch for prices and ask for new 1918 catalog. The Newman Mfg. Co. ESTABLISHED 1882 We manufacture the frames In various finishes which do not require polishing. Write for our Latest Catalogue 717-19 Sycamore Street, Cincinnati, O. 68 W. Washington Street, Chicago, 111. Canadian Representative — J. T. Malone, Rialto Theatre Bldg., Montreal. Canada. Paciflo Coast— G. A. Metcalfe, San Francisco. Cal. 4 K. W. Electric Generating Set 60 or 110 volts for stationary or portable moving picture work and theatre lighting. Smooth, steady current, no flicker. Portable type with cooling radiator all self-contained. Send for Bulletin No. 26 Universal Motor Co. OSHKOSH, WISC. HARVEY EXPOSURE METER , A new principle for Motion Picture MrntlW Cameras. Shows Shulter Openings and _ all slops for all lenses. Exterior wofl< only. K»2MFHR The N°2 Harvey Exposure Meter is for other cameras. Your Dealer or G LHarvey 'OS So. Dearborn St Chicago