Moving Picture World (Jul - Aug 1918)

374 THE MOVING PICTURE WORLD July 20, 1918 Goldwyn on Threshold of Second Year Review of What Producing and Distributing Organizations Have Accomplished and a Look-in on What They Aim to Achieve in the Coming Twelvemonth — President Goldfish Announces Star Series Plan and lice President Warren Describes Selling Policy. GOLDWYX Pictures will be released for our company's second year, beginning in September, under the Star Series plan. This announcement will no doubt occasion surprise among the country's exhibitors, for Goldwyn in its first year abided by the principle of collective selling — selling a year's production under a single contract — and made the biggest kind of success of this principle. But exhibitors. 1 feel sure, will welcome the policy of selling Star Series because of its greater flexibility and because this system is in perfect accord both with their needs and desires. Previously we have told exhibitors of our doubled output of productions in our second year — of our expansion from twenty-six productions to an excess of fifty productions in twelve months ; and we have been tremendously gratified by the favorable responses this announcement caused. For the coming season Goldwyn will offer: Geraldine Farrar, six pr oductions; Rex Beach, six productions; Pauline Frederick, six pr. Auctions ; Mabel Xormand, eight productions; Mae Marsh, eight productions ; e Kennedy, eight productions; Tom Moore, eight produc 1 am now able to tell exhibitors more than the mere number of the productions they will receive from Goldwyn ; the titles are also known here for the first time. Miss Farrar's first three Goldwyn producare "The Turn of the Wheel." bv Tex Charwate; "The Hell Cat," by Willard Mack, a n (1 "T he Pirate Woman," f r o m the novel, "Three Palm Cay," by Captain E. A. Dingle, ti r 1 published in Munsey's. In all of these -torics she is again the modern emotional actress that her public desires her to be. We are not wasting her talents or beauty in costun; of a past period. Rex Beach's six stories are "Laughing Bill Hyde." "The Crimson Gardenia," "The Iron Trail," "The Net," "Going Some" and "The Silver Horde." In the first of these stories Willard Mack is co-operating with Mr. Beach in the preparation of the scenario and Reginald Barker is the director. To my mind, plus the great cast that will be chosen, this as closely approximates an all-star production as anything possibly could. All of his productions for the year are from his most popular stories. "Poverty of Money" Is Pauline Frederick's First. Pauline Frederick's first Goldwyn production will be "The Poverty of Money," an emotional drama from one of Willard Mack's well known plays. Mabel Normand will be seen first in the coming season in a rollicking broad comedy, "Peck's Bad Girl," by Tex Charwate, which should bring joy to everyone. Mae Marsh is completing her first production for 1 lie new year, a romantic emotional drama, "Hidden Fires," by J. Clarkson Miller. As I first said on the day we announced her as a Goldwyn star, she is the ablest young emotional actress on the screen. Samuel Goldfish. Madge Kennedy, having won out immediately and gained tremendous popularity in her first year in pictures, will begin her new season in "The Kingdom of Youth," by Charles A. Logue, who wrote her other success, "The Service Star." Tom Moore is launched as a star in "Just for To-night." also by Mr. Logue, a surprising and delightful picture d;rected by Charles Giblyn. Each of the stars I have mentioned, with the exception of Miss Frederick, has completed his or her initial picture of the series for the coming season. Rex Beach's first production will be begun in a few days. Geraldine Farrar to Open Goldwyn Season. Our first release for the coming season will be Geraldine Farrar in "The Turn of the Wheel," on September 1. This story was directed by Reginald Barker. Goldwyn surrounded this successful star with an all-star cast, including Herbert Rawlinson as her leading man; Violet Heming in an important role and Hassard Short and Percy Marmont in other important roles. It is a fitting picture with which to inaugurate a new season and will start all Goldwyn customers off right for a new year. Not because I am expected to say this, but because I believe and mean every word of it, I feel that Goldwyn for the coming season has the most perfectly balanced group of stars and productions in the motion picture industry. We have grown to our present position from two causes other than our stars and production. These causes are remarkable inization of loyal, hard-working, enthusiastic men and women and the splendid support of the exhibitors of the country. We owe a great deal to the exhibitors who have made us welcome. We felt that another quality organization was needed in this industry, and exhibitor patronage has proved that we correctly sensed an actual requirement. My hope and belief is that we will do more for exhibitors than ever ire; that we will maintain with them the same pleasant and amicable relations that were established in our first year. I am proud of the announcements that we are enabled to make elsewhere in this publication. We have planned on sound and safe lines. We have a clean organization with a tine record behind it and a better record ahead of it. We are going to grow bigger still. Goldwyn has been ejected and made during the most trying period in the world's history. Having accomplished what we have under adverse conditions, it is fair to predict for Goldwyn a still bigger and more important role in this industry in the period of fail weather that lies ahead. SAMUKL GOLDFISH. Warren Describes Goldwyn Selling Policy Company Vice President Says Organization Is a Pioneer of the New Day of Motion Picture Distribution. By F. B. Warren, Vice-President Goldwyn Distributing 'ion. THE Goldwyn Distributing Corporation is more than a selling mechanism; it is the pioneer of the new day in the distribution of motion pictures. It marks the day of the merchant entering upon the new duties of picture selling. It is a remarkable organization in any business that can say truthfully at the end of its first year's existence that it has accomplished the things it set out to do. distribution a vear ago intended— To girdle the globe and be actively releasing our Goldwyn Pictures everywhere before the end of twelve months. We accomplisehd this in six months. To win the respect and good will of the country s exhibitors. We did this. To "play fair" with our actual and prospective patronage. We did this. , . To rent our goods without haggling and bargaining; to handle pictures as automobile manufacturers handle cars, as steel men handle their product; to be just in our price