Moving Picture World (Jul - Aug 1918)

458 THE MOVING PICTURE WORLD July 20, 1918 l&rG&CX+J^ C^Q>S?? Advertising Aids for Busy Managers "HER PRICE" William Fox Presents Virginia Pearson in the Story of the Girl Who Was "Willing to Do Anything" to Get a Career, But Who Repented the Price She Paid. ( list. Marcia Calhoun Virginia Pearson Philip Bradley Edward F. Kosen John Bradley Victor Sutherland Professor Didot Henri Leone Weston Kins: Charles H. Martin Robert Carroll Paul Stanton Mrs. Page Mrs. Allan Walker The Story: Marcia Calhoun, despairing of securing a foothold in opera, as she has not the means to go to Italy for a finishing course, meets Philip Bradley, a millionaire, through the efforts of her teacher, and is persuaded to go to Italy as his mistress in return for the money necessary to achieve a career. Later, when true love conns concomitant with fame, her lover spurns her on learning of her past, and sin vowa vengeance against the Bradleys. Philip, having died, she fascinates his brother, and. learning from him of a crucial financial deal, she brines about the ruin of the family. But the younger Bradley has fallen in love with the siren, and forces on her the conviction that he is made of better stuff than his brother. At last happiness is hers. Feature Virginia Pearson as Marcia Calhoun and Victor Sutherland as John Bradley. Program nnd \ilver»lslni£ Phrase*: Ambition Barters Beauty for ■ Career and Strike a Regretted Bargain. Fame Paid for In tl ue of an Ambitious Soul. Bartering Woman's Most Prized Boon Ambitious Woman Lived I Fame Beckoned and Woman Sacrificed Herself for a Car. Fame and <;lory Cost Bewitching Heroine Dearly. Costly Triumph Comes With Ambitious Moral Sacrifice. stunt Bugsjeatloasi If you have this story work on the lines of a warning to girls as suggested by the press book a dodeer or newspaper work ask, "How much do you want?" for the attractor, and explain that Marcia Calhoun wanted a career as her price and found in the end that It was she who paid the price. \.u ertlslnir Mils: One, three and sixsheets, two styles of each. Lobby displays, 8x10. 11x14 and 22x28. Announcement slide. Cuts, mats and press sheets (cuts are made on special order at rate of 20 cents per column; mats and press sheets are mailed gratis). Released July 14. "HELL'S END" Triangle Presents William Desmond in Anna Steese Richardson's Story of the Girl Who Climb-d the Social Ladder and the Man Who Went Down It. Cant. Jack Donovan William Desmond Mary Flynn Josie Sedgwick Hank Dillon Louis (Bull) Durham Belle Burns Dorothy Hagar Jimmie Flynn Charles Dorian Directed bv J. W. McLaughlin. The Story: While slumming In "Hell's End." where she lived before her father became wealthy, Mary Flynn meets Jack IN THIS ISSUE. The City of Teni-N (Bluebird). The City of Dim Knees (Paramount). The Deciding Kiss (Uluebird). The (.lorious Adventure (Goldwyn). Hell's Kim (Triangle). Iler Moment (l.enerul Film). Her llody In ll.oi.l (tniversal). Her Price (Fox). Marked Cards i Irhindri. More Trouble ll'nthcl. IfflgfckUIS (World). One Dollar Hid ( Pnrnltn Piny). I n. I. I ,, ins Cabin i I'm i amount i We luu'l llnve FverythlnK (Art crnfl ). Winner Takes All (Hlueblrd). Donovan, her childhood sweetheart. Belle Burns, one of the characters of the district, who is in love with Jack, now the i of the neighborhood, observes Mary Jack speaking. Enraged, she lna Bghl between Jack and Hank Pillion, who aspires to become leader. During the Bghl a gangster strikes Jack derlng him unconscious. Upon .lack's convalescent,'. Mary secures I position for him in her father's iron works, but as a result of her Interest In a man from the slums she is ostracized by her wealthy associates. Jack lit. i to settle vvitli Hank, but is told that Mulligan is the man who knocked him out. A tit:lit ensues between the gangster and .lack, the latter winning. Liter, when Jack ami Mary are doim Red '"ross work in the district, a realisation of their happih hen thi chl Idi en comes to them when the] see the youngsters playTin old love for each I by the si^ht, and the story ends with Mary and Jack looking foru ird to ■ life of happiness. Fenture William Desmond as Jack Donovan and Josie Sedcwlck as Mary Flynn. I'rournm anil Hi I I tlsiag Phrases: True Love Pi ii.l: Sweethearts Together Through. Btrang* Freak of Fate. Love slakes Paupers of Millionaires and Heaps Riches on the Poor. Great Land of Opportunity Levels All dS and Prejudice. Money Opens th. o Opportunity While True Love Attends. i 'lever Story of Adventure and Romance Filmed In Realistic Settings. it Drama of Romantic Love Carries Happiest of Endings. Stunt Bsuggssrttoasi Mrs. Richardson is well known to the readers of the magazines for women, and they can be Interested in her story through press mention of her connection with McClures and the Woman's Home Companion. For window work fasten a whiskey bottle to a card and letter It, "Jack Donovan went back to 'Hell's End' to find the man who hit him with this bottle. In the end he found a wife as well. See the story at (house and date). It's a Triangle with William Desmond." Use the same idea for the lobby. Idverttatag Aids: Two each one, three and six-sheets. Press sheet. Filler sheet. Ten-minute novel. Slide. Heralds. Lobby displays, 8x10 sepia, 11x14 sepia, 22x28 colored. Cuts. Released July 14. "UNCLE TOM'S CABIN" Adolph Zukor Presents Marguerite Clark in the Dual Roles of Topsy and Eva in a Superb Picturization of an Immortal Work. Cast. T^Sy EvaJ Marguerite Clark Haley J. W. Johnston Eliza Florence Carpenter Uncle Tom Frank Losee -Marks Phil Riley Jeff Harry Lee Simon Legree Walter Lewis Mrs St. Clair -. . . .Augusta Anderson Mr. St. Clair Henry Stamford Cassy, Legree's Slave Ruby Hoffman Aunt Chloe Susanne Willis Ophelia, Eva's Aunt, Mrs. Priestley Morrison George Shelby, Jr.. Thomas Carnahan, Jr. George Harris Jere Austin Directed by J. Searle Dawley. The Storyi Uncle Tom is a Kentucky slave who is sold and sent to the South. When on a steamboat on the Mississippi he saves the life of Eva St. Clair, whose lather purchases him as a reward for his bravery. St Clair purposes to set him free, but the former's death, which occurs soon after Eva's demise, prevents this, and Uncle Tom is sold to Simon Legree, a brutal . planter, who maltreats him so severely that he dies from his injuries just as the son of his former owner arrives to repurchase him and to give him a comfortable home for the rest of his dav s. Fenture Marguerite Clark as Little Eva and Prank Loses as Uncle Tom. l'i oi_ i inn nnd Advertising; Phrases: Picturization of the Most Widely Rear) Story in the English Language. Harriet Beecher Stowe's Epoch-Making Story Screened by Modern Methods. Famous Play Brought to the 3creen In Sumptuous Production. i;:ueritc Clark Reaches Climax of Her Artistry in Famous Old Story. The Most Widely Read Book and Most Popular Play Now Screened In Sumptuous Revival. Story of the First War for the Safety of Democracy, -innt SuKKcstlonst There Is just one way to get the money on this. Handle it precisely as you would a road Tom show. Get up as many threes and twentyfourB as you can post to advantage, and go into the nearby towns along the trolley. Use plenty of newspaper displays, but avoid the company mats, which are not convincing. See If you can dig up some old Tom cuts in the newspaper office or use straight type and large letters. If you can, swing a street parade with -a brass band and real blood hounds, and if you can possibly get a negro quartette add this feature to your show and use them in the lobby for a ballyhoo, singing the old plantation songs and spirituals. The more noise you make the more money you get. And In all your work play up the fact that Miss Clark plays two roles. Capitalize her popularity for all it is worth. \<Dcrtislne Aids: Two each one, three and six-sheets. One 24-sheet. Lobby displays, 8x10, 11x14 and 22x28. Cuts from one to three columns on star and production. Advertising layout mats. Slides. Press book. Released July IB.