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THE MOVING PICTURE WORLD
led Feb. 18. 1918 Exterior View of All Models
ARGUS-SHECK UNIVERSAL ADAPTER
when properly installed, will adapt any make of carbon-arc projection machine ise any type of Ma/da Projector Lamp.
This adapter i^ a complete lamp house in itself and lU< on the front of any make arbon-arc machine, ami any type of Mazda Projector Lamp may be properly focused in it for successfully projecting motion pictures in place of the carbonarc, within the limitations of the different types of Mazda Projector Lamps, as recommended.
Bricflly, the advantages of motion-picture projection with the Argus-Sheck Universal Adapter and Mazda Projector Lamps, over carbon-arc lamp-, are as follow s :
He Iter illumination on the screen. Eliminates color hands and "(/hosts." Eliminates are "flicker" — no eye strain. No poisonous carbon fumes and dust to
injure health of operator, and wear
working parts of projection machine. People prefer Mazda I -amp Projection. Less fire hazard— no open flame. Xo noise or hum as with carbon-arcs. No warming-up process needed at the end
of each reel. Simplicity of operation enables operator
to give closest attention to projection
on the screen.
LIGHTING PROGRESS.
|"N recent years there has been rapid progress -* and many new ideas advanced that have increased lighting efficiency generally. The invention of new incandescent lamps and improvements in older styles have been responsible for much of this progress.
An example of this which you will appreciate is in the matter of store lighting. It is only a few years since carbon-arc lamps were used almost exclusively — now they are almost obsolete in that field and incandescent lamps have replaced them. The result is better lighting, at less cost and with less attention.
Similarly, Mazda Projector Lamps will replace carbon-arcs for motion picture projection in the great majority of theatres. And the results will be just as great as the savings and improvements in store lighting.
The adoption of Mazda Projection by the use of Argus Equipment greatly simplifies operating— all the operator's attention may be directed to the head of the machine and to improving projection.
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IT CAN BE DONE!
The Argus Lamp & Appliance Co.
General Offices: CLEVELAND, OHIO