Moving Picture World (Jul - Aug 1918)

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
000535
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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July 20, 1918 THE MOVING PICTURE WORLD 471 'i;» il1 IITMH Night M l|l|| 1 1 1 > | >( | 1 1 l||H |||l< s of Gladness* Camj on ljouit audience tnrougk tke realm of Filmland with a fuller spirit of tlie Photoplay and a deeper meaning of screen action t>vj a correct musical interpretation The FOTOPLAYER awakens that finer sense of feeling and real heart interest through its potent emotional influence Fotoplauer organ tones ranging in mellow sweetness and soft harmonies to tke power of symphonic grandeur transport uour audience to a greater appreciation of the evening s entertainment The FOTOPLAYER mau he plaued manually or Lu tke use of tke doukle-traclcer device permitting tke operation of two rolls and funiiskin0 on accurate musical accompaniment to tke pictures and a sympathetic appeal to uour audience. Hundreds of enterprising exhihitors testify to the successful music rendered hu the FOTOPLAYER. It enhances tke keautu of dekcate scenes — adds power to tke drama — furniskes furtker laugkter to uour comedies. WE CONSTRUCT ORCHESTRAL PIPE ORGANS TO MEET YOUR REQUIREMENTS — WRITE US Tke American Plioto Player Co. 62 West 45tk Stzeet NEW YORK CITY J. W.Jenkins Sons Music Co. KANSAS CITY, MO. 64 E. Jackson Boule CHICAGO, ILL. W. ) Duer Cr Bro. ST. PAUL. MINN. i la A In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.