Moving Picture World (Jul - Aug 1918)

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
000539
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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July 20, 1918 THE MOVING PICTURE WORLD 475 tyauscli |omb Projection [erxses have long been considered standard equipment by the leading motion picture machine manufacturers. The product of America's greatest lens specialists, who have been producing high grade lenses of one type or another for 65 years, they are unexcelled in the clear-cut, evenly illuminated pictures they produce on the screen. Because of the demand made upon our resources for some of the Government's most important military needs, we are unable to make projection lens deliveries for the present. While proud to be of such service in this world crisis, we shall expect to serve our other patrons even more efficiently than before, when the world is again at peace. Bausch & Ipmb Optical (a 566 ST. PAUL STREET ROCHESTER. N»1t New York Washington Chicago San Francisco Leading American Makers of Projection Apparatus (Balopticons and Lenses), Photographic and Ophthalmic Lenses, Microscopes, Binomilars, Range Finders, Gun Sights, Searchlight Reflectors and Other High-Grade Optical Products. \ Mi L • Cool Ocean Breezes Blowing Through Your House THE TYPHOON COOLING SYSTEM, with gentle breezes of cool, fresh air, will make your theatre the most comfortable spot in town during these sweltering hot summer days and evenings. People will go out of their way to enjoy your show; they will come in from the sweltering heat just to "cool off." And the hotter the weather the better for your box offiee. The Typhoon Cooling System has proved in hundreds of theatres that it will pay for itself in a single summer. Easily installed in your house — no matter how large or small. Low in cost. Let us know fully capacity, etc. your inside dimensions, seating Write NOW — before you turn the page TYPHOON FAN COMPANY Box 208, 1544 Broadway, New York, N. T. A prominent motion picture manufacturer, having a surplus of Motion Picture Stories suitable for reproduction as single, two, three, four and five reel subjects, will sell them individually or as a group at very much less than market prices. The lot includes stories by RICHARD HARDING DAVIS, 0. HENRY, PETER R. KYNE and other authors of prominence. Correspondence invited. Address, ABC, Care Moving Picture World 516 Fifth Avenue, New York City In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.