Moving Picture World (Jul - Aug 1918)

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
000570
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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506 THE MOVING PICTURE WORLD July 27, 1918 Rex Beach Pictures EXHIBITORS THEMSELVES URGE YOU TO BOOK THIS PRODUCTION "Heart of the Sunset" has played to tremendous patronage in hundreds of the country's big first-run houses; to record-breaking business on most of the big circuits— the Marcus Loew and Fox chains and others. The wonderful success of REX BEACHS Screen Classic of the Great Southwest HEART of the SUNSET Directed by Frank. Powell is so genuine and big that we, as its distributors, no longer have to tell you of its profit-making values. We now refer any and all exhibitors who have not booked "Heart of the Sunset" to Alhambra, Canton, O. Strand, Atlanta, Ga. Gifts, Cincinnati, O. Crystal, Knoxville, Tenn. The Boston, Boston, Mass. Orpheum, Flint, Mich. Mecca, Saginaw, Mich. Brevoort, Brooklyn, N. Y. Union Square,, Pittsfield, Mass. Metropolitan, Minneapolis. Minn. Metropolitan. St. Paul. Minn. Audubon, New York City. N. Y Standard, Cleveland, O. Castle,* South Bend, Ind. Auditorium, Norfolk, Neb. Rialto, Butte, Moot. America, Denver, Col. Fay's, Rochester, N. Y. Rialto, Des Moines, la. Temple, Toledo, O. Palace, Philadelphia, Pa. Colonial, Easton, Pa. Bay Ridge, Brooklyn, N. Y. Strand, Allentown, Pa. Colonial, Harrisburg, Pa. Rialto, San Francisco, Cal. Victory, Tacoma, Wash. Rex, Aberdeen, Wash. Empire, Lawrence, Mass. Olympia, Lynn, Mass. Lexington, Chicago, III. Rialto, Charleston, W. Va. Queen, San Antonio, Tex. Grand Opera House, San Antonio, Tex. Orpheum, Clarksburg, W. Va. Every one of these exhibitors has made a record with "Heart of the Sunset" and today, for an equivalent period of time, it is a greater box office attraction than even "The Spoilers," "The Barrier," "The Ne'er-DoWell" or "The Auction Block.". In the heart of the summer its bookings are showing a constant increase that proves the patronage-power of this production. Why don't YOU book it now? GOLDWYN DISTRIBUTING CORPORATION SftftHU i Cm hiimi l<6 East 4Z,J Strort T. •nt/rnl Now York City