Moving Picture World (Jul - Aug 1918)

564 THE MOVING PICTURE WORLD July 27, 1918 Rambles 'Round Filmtown With WALTER K. HILL. ilfiMelJEMelJEM^^ SPECIAL DENOUNCEMENT. THE GEORGE CREEL of this shop having declared RAMBLES one-third non-essential, those who have purchased tickets for a three-act farce may remain as our guests or get their money back at the box-office. This sudden switch in program crowds out some excellent features we had promised — but if you will turn to Los Angeles and Vicinity in this issue and ride in the Rubberneck "Wagon you will wonder where we get the luck to save even our job. Marguerite Courtot Adopts a Battery. -Moving Picture World Heading. Shocking! "To the Manner Born." In its Publicity Number the World spoke of Geo. Wash. Lamlon as alumnus of Grammar School No. 68 of Harlem, New York City, where he was born." Small wonder that Nicholas Power, Inc.. has such excellent publicity. — w s s MacLaren Looks l's Over and Sta>s Dry. — Moving Picture World Headline. Holding Broadway as the horrlbli ample? — w s s Jovial Joe Farnham . . . being a publisher . . . may do half his work by ellslonal methods .... but it's dift when one la not publisher ... of own paper. As You May . Have Observed. W s E Oklyn man. said to be a "t actor." was tilled ■ German paper from tin band tranger. The guilty man told the Judge it was worth more. Promptly the Judge raised the ant( Enter a new "drive" for a "fund-totinan — w s s Borrowing from the Profiteer. Promoters of many advertised arl nnierce. in other lines of iml bave out-thougbt the picture magnati one seemingly important essentia] Catcb phrases, or selling slogans, ate identified with many trade marks, very often gesting the advertised article without recalling to mind the brand name For instance: A certain outpouring of condensed milk (we can't for the life of us think of the brand), hails from tented Cows." one of the best automobiles for joy-riding is "The Car Without a Conscience." Certain booze performs its appointed task "Without a Head and. similarly, it is well known that beer opened Hell Gate to navigation. Now that we may expect California grape-squeezers to follow the brewers and distillers into movie making, let us hail them as possible exponents of the combination trade-phrase and grade-mark exploitation for their productions. These may help, by way of suggestions: "The Films Favored by Fame." "The Motion Picture Perfecto." "Classics in Celluloid." "Reeled from Satisfied Spools." "The Bring-You-Back Brand." "Films Like Mother Patronizes." "First Off the Reel." The Full Measure of a Screen Queen. "The formidable ability of Miss Glaum to Convey in pantomime the every emotion of womankind has already established her as the steller actress of the silent drama." — J. Hesser Walraven. Publicists who struggle against odds in the belief that merit eventually wins out will take courage in the fact that Justin Fair has been given charge of Pathe's publicity department, displacing the gentleman who was flrst announced as on the job. It was Justin Fair, you will remember, who got his toe-hold in the Pathe organization because of a series of sensible suggestions to publicists, printed in the Justly Celebrated Moving Picture World, while Mr. Fair was only a "column conductor," specializing in "movie" news. on a Newark. N. J., dally paper. Congrats! Palm Side Up! Shake! — w s s Although the W. K. Industry has b.ri. justly declared essential in its entirety nil hold that UPPER t'ASE in press copy is non-essential. "My Four Tear in Germany" Stolen from Brooklyn Theater. — Wld'a Headline. The thief of time has always been PfJJcrast ination. Better keep an eye out for that Greek. — w s s Certainly Pays to Advertise. \'" matter how good your position is to -da) it Can be better to-morrow if you ii. mo befort the right people."-* Rlght-O! Contribute to I : \ M I : I . i:s. W s s It was a moment of peril for the Fifth Industry when tin K;i Mint; Mail 1 by 1 be authority I Idrt b wit i: d to clean bands. That $10, .Motion I'i. i -n. I. ..vers' Contest bad one might] bad forenoon. W 8 S "This prayer for relief (income tax re ■ ii). grows out of tin enormou entailed on June Elvidge in conBurning lor roles in the dozen productions that she makes in a > ear." — Moving Picture World. Blaming Old H. C. L. for It. — w s s "Britain's Bulwarks" Winding Up. — Moving Picture World Headline. May they never run down! W 8 8 Blackton's Next Films to Feature Big Nanus — Morning Telegraph Headline. Can ynii guess one of them? — w s s Now you see it and now you don't: "Hands Up" (Pathe). "The Hidden Hand" (Astra). "The Unveiling Hand" (World). — w s s — West and Northwest Favor Patriotic Films. — Morning Telegraph Headline. With the East and South joining in a dead heat. W 8 8 Joseph O'Sullivan, director of music service for Mutual, remains In Chicago, where he will cue Montreal productions, as in the past. — Morning Telegraph. Distance Lends Enchantment. First Aid to Press Agentry. Copy desk asserts that the P. A.'s are making a big play on the word "inducted" just lately. Suggest that good, usable words be alloted to certain months, switching seasonably to something else. Let "inducted" go for the rest of July with the following runners-up: August, formidable; September, commensurate; October, histrionic; November, homogeneous; and so forth. — w s s — "From some of the movie ads," the New York Evening World concludes that 'it is evident some of them have put the curse on the Kaiser." He can better stand cursing than he can Pershing. — w s s Speeding the Wave of Novelty. "Rocking Chair Movies" have, for two seasons, been in vogue at Brighton Beach. "Ceiling Movies" are now hailed as an invention of the resourceful Goldwyn press department. Coing on from a good start we may now look forward to: "Snowbank .Movies" for the entertainment of the Eskimo during long evenings. "Hammock Movies" for tin verandas of summer hotels and hoarding houses. "Clothes-line Movies" projected in back > aids of tenements. Any further suggestions? — w s s Tlie state rights field," says Arrow Films Bulletin, "is father of open bookings and open bookings lias always been with us." Why not identify and credit the mother? — w s s Flinn Speaks at the Hundred for One Club Dinner. — Morning Telegraph Headline. it he gets a hundred for every one he makes it's no womier he can live in Ton! — w s s I'll mars C pletes A not her Animal Study, Moving Picture World Headlim Looker over the "bull" in Henry MacMahon's publiCitj department? — w s s Leading Woman for Mo\ i rig PiCtUl e U oil, I I leadline, sing salaries down within reason? Scenarioists — Take Warning! The way they are acting in Washington hall lb. ground gained in films will bo ndered when the country goes bone dry. I'lols thai hang on booze-lighting, crimes committed in the name of John nd marriages perfoi tned tin der the Influence of strong drink have h\ ii nd< i legalized i u m bartering but how can a man git drunk in American moving-plcturea if tin is not for sale? i:d Rosenbaum, Jr., tipped us to the form of w.n pm ii leering; and we 1 1 ■! the pa sengi r elevators in the Longacre Building where many film-folk commercially congregate. Conductorettes have lately taken the place of men in running the lifts and who was flrst to find it out? Harry Relchenbach, to be sure. Now the creator of "Tarzan" hires a blond car by the hour and rides up and down. — w s s — Proving how little dependence may be placed upon the average mimeograph here is one of our leading publicists advising us concerning Vimy Ridge . . "the bloody battlefield of the Aztecs and the Americans" and expatiating on "the life idyllic in the neighborhood described as America's latent quarter." Must Mean Latin for Anzacs.