Moving Picture World (Jul - Aug 1918)

THE MOVING PICTURE WORLD July 27, 1918 Fay Tincher in "Susie Behave" (World). Fay Tincher Says Writers Are Overlooking Comedies FAY TINCHER, thf famous comedienne, who Is producing of two-i comedies for distribution by WorldPictures, says that everybody ■■■ five-reel features and overlooks the great chance for comedy Btories, for which there _reat demand. ■ l am reliably Informed," as Tincher, "that at least a thousand st And their way Into the hand n irio editors each week and out mass of manuscripts less than fifteen artproduced. Everybody who half dosen plcturei tlve that they can write better stories than are shown on tli' "This peculiar mental pri true of the legitimate well, and my only regret is thai these same writers do not turn their efforts toward the comedy end of the industry. The hardest thing in the world to find outside of sudden riches is a good scrip) that can he converted into a tWO-reel comedy. 1 Irene Castle Leads Pathe For the Week of July 28 IRENE CASTLE'S "The First Law" is the Important feature of the program leased fOr the Week .1 a I t I ll i: Jill Antonio Moreno is Mi 9 leading man in this play. '•The Flrsl Law" is i.ased upon the novel written by Qilson W'illets. who wrote -Hands CJp," thl Pathe serial, ami who is now regularly ed bj rat he The si moving, and has to do with a girl who marries a scoundrel, believing herself in love with him. This marriage is kept secret, and only becomes known when the girl, realizing the madness of her step, confesses to the man she comes to love. She is attacked by her husband, and shoots in self-defense, she believe! has killed him. and falls an easy victim to the scrupulous machinations of a villainous detective. How she escapes from her predicament Is cleverly and ingeniously told in the concluding part of the play. The comedy feature on the program is supplied by Toto and a bevy of girls in "Beach Nuts." which abounds in mirthprovoking situations. The twelfth and concluding part of "Britain's Bulwarks." the official British war review, is called "The Canadians at Vimy Ridge." The seventh part of the Post Travel series is called "The East Indians in British Guiana." The Hearst-Pathe News No. 62 will hereleased on July 31, and Hearst-Pathe News No. 83 on August 3. assure any writer that he will ha immediate reading of any script that he sends me. and I am sure that other stars appearing in comedies will do the same The one thing lor the author to hear in mind is to confine the scenes to a limited number of sets, as a two-reel comedy has to depend upon situations instead ol Bcenlc environment." Butte'i Rialto Pulls Chaplin Stunt. A novel publicity stunt put over in conjunction with the showing of Charlie Chaplin's initial First National attraction. \ I >og '8 la to," was t he m •cur ing considerable space in the news columns of local newspapers for the Rialto theater of Butte, Mont. The stunt consisted of holding a "Charlie Chaplin imitation Contest" following a pi ma ! of Butte s ou ■ ssponded to tin invitation of thi nager • '■•■ for the prizes which were i for t he t inc. a urate imitations of tin famous Chaplin • tricities. tin men on t estanfs i • Ing decided by the audi'i applau The stunt was a big success from a business-getting standpoint, for friends and I he embryo comedians turned out en masse to cheer their la VOrl tes. Broadway Star Preparing New Wolfville Tale Series ANEW series of W'olfville Tales is being prepared for General Film i.itt\ release in the west coast studios of the Broadway star Features Company. The first subject will be the "Wooing of Riley." It Is being filmed under the direction of Robert N. Bradbury, one of tin best known authorities upon western stories in the film world. He is being assisted by Ed Gibson, who has had years of experience in the west. Patricia Palmer, who has been playing leading feminine roles in the Wolfville and western O. Henry stories, will continue to be the feminine lead of the series. She will play the part of Faro Nell in the "Wooing of Riley." Robert E. Burns, the popular "Cherokee Hall" of the other W'olfville Tales, will again delineate this Chivalric gentleman gambler. The comedy roles will be played by Kate Price and Otto Lederer, both of whom are well known for their work with Vitagraph. William 1. ester, the "Doi Peets" of other Wolfville Tales, will appear in the new series as the sheriff. Oceangoing Screen Craft Are Scarce. That it is as hard for a motion picture producer to take pictures of sea E on any large boats as it is for an alien enemy to take snapshots in a cantonment . [dent last week when \\ oi IdPictures was endeavoring to take the "water stuff" for the second Louise Huff picture, "The Sea Waif." which Frank • i is directing. A number of the important scenes in this picture .ailed for the use of a large ship off tin i COaSt, but when attempts were made to secure such a boat it was .1 I that nineiit regulations regarding the use of boats for industry at the present time made it almost impossible to secure the desired craft. However, a rilling was Snail] secured under which the director was enabled to shoot the seen. The title of "The Sea Waif was changed from "The Song of the Heart," as originally intended, in order to avoid conflict with a previous pi ring the latter title. Post Travel Pictures Going Strong. Backed up by the co-operation of more than forty big city newspapers Ih. bj i '.it h<-. is said In have obtained none bOOl t ban any scenli or i ravel i r re i bj i ins company. Pathe's sales ry print working. Unusuall] beautiful one sheets have been pi o\ Ided for lobby display. Tli I i hi i.i. ass for July 21 ii "East Indians of Trinidad." Famous Players-Lasky Plans Exploitation of Lila Lee THAT within three months Lila Lee, the new Paramount star, who is now appearing in her Ural motion picture. "The Cruise of the Make-llclieve." will be as well known as any is tin promise of the Famous PlayersLasky < 'orporat ion "Within three months every man. woman and child in America will know who Lils Lee Is, will know her story, will know what she is going to do in picl said one of the executives ol the Famous Players-Lasky organization last week. "And not only will they know about lor. but they will flock to the theater that shows her photoplay Over a dozen national magazines have already displayed her picture on the front cover and last week her picture was on four different publications on the newsstands. "A big exploitation plan, details of which we are not in a position to give at this time, is now well under way for Miss Lee. There are several new things in the way of publicity which are being used and designed to make her name a house hold word. A great deal of routine publicity has already been evidenced Photos, advertisements and special article ..aring in daily newspapers throughout the country as well as in national magazines of every description. Tli. motion picture 'fan' magazines will carry her photo on the front cover. SpeCial articles in many publications have been 1 for, some of them having already appeared. "Magazine and Sunday sections of newspapers will carry feature articles and layouts on Lila Lee. A rotogravure pho .phic section will be published . thirty-three newspapers In the largest Cities of the country. "Kxcluslve stories with illustrations have been sent to all newspapers of lmnce. These stories tell of Miss Lee's discovery by Gus Edwards eight years ago and of her later discovery by Jesse I. I.asky, who is now engaged in making of her one of the greatest stars in the firmament of films. This story of her life, which reads like fiction, Is so unusual that it Is bound to arouse Interest"