Moving Picture World (Jul - Aug 1918)

582 THE MOVING PICTURE WORLD July 27, 1918 Trianqle Exchange Takes Larger Quarters News From Seattle Increase in Business Necessitates Moving Into Bigger Offices — Now Occupies Entire Second Floor of Building at 86 Golden Gate Avenue — Is Under Management of Ben F. Simpson. By T. A. Church, 1507 North St., Berkeley, Cal. Bergh Visits San Francisco. SAN FRANCISCO, CAL. — The Triangle Distributing Corporation has moved from the quarters at 111 Golden Gate avenue, which it has occupied since entering the local field, to a splendidly appointed new home at 86 Golden Gate avenue, where the entire upper floor of a two-story fireproof building has been taken over. The structure was built especially for the film trade, and the Triangle offices were planned in detail before construction work on the building was commenced, permitting the incorporation of many ideas that make for comfort, economy, and efficiency. The cashier's office, stenographic rooms, reception room, and the private office of manager Ben. F. Simpson extend the full length of the Golden Gate avenue frontage, and may each be reached independently from an outside passage way, or directly from the office of the manager. The ng facilities are ideal, the rooms belooded with sunshine throughout the day. The shipping room is located at the bead of the stairs at the rear, and off this is the Inspection room. The latter is lighted by a large window on the Jones ated by a large skylight, while a batterj of electric fixtures the tables will afford perfect artificial lighting when night work is necessary. In the center of the big room is located the advertising department, with facilities for accommodating huge quantities of postei raphe, and slides, the stock mostlv in demand being adjoining the room The ezchai been planned with the li '- un" Bteps, and In an I and nts ranks with the largest and tin, st to be found on the P ■• Ific coast. It aquan nd is th< : dim ex change on Film Row to Market street, the leading thoroughfare of the city. r Simp Bd and planned ■ Parex Film Opens Office. Ttie Pares Film Corporation has opened an • K< ba > venue h, the quarters recently vacated by the Western Feature Film Company under the management of Charles I LunU, until recently with the Fox Firm Corporation. The tirst releases of thia concern are at hand, and several bookings have heen made on the "Romance of the Underworld" following a trade showing. "Pershing's Crusaders" Going Big. The limited engagement of '"Pershing's Crusaders" at the Columbia theater, the only film □ booked for the season at "this house, has been a great success, and inquii from all parts of the state in regard to v. 1 how it can be booked. The fact thai it la being booked throughout the country, With ptlon Of California, by the First National Exhibitors' Circuit is causing some confusion, but exhibitors are being advised through the press and otherwise that this and other productions of the United States Government may be secured through the Film Division of the State Council of Defense, Sol L. Lesser, chairman. Military officials are placing musicians at the disposal of exhibit6rs showing this picture, and are doing everything in their power to make it a success wherever shown. The first Allied Nations Official War Review, which is distributed by the Fathe Exchange, Inc., outside of California, has been received by the Film Division of the State Council of Defense, and franchises are now being sold for the showing of these. Douglas H. Bergh, personal representative of George Kleine. is visiting the local office of the George Kleine system, after having visited the branches In the Northwest. He is very much pleased with the showing being made by this office under the direction of M. J. Cohen, and declared that all of the Western branches are doing a good business. In speaking of busiconditions throughout the country he stated that it was his observation that theaters in the large cities were doing a heavy business, some the best on record, while country houses were suffering, and was not surprised when told of the number of small houses closed in this territory. Lesser to Handle Digest Film. Sol L. Lesser has completed arrangement for the distribution in this territory of "Topics of the Day," a film weekleeted by the Literary Digest. The first Pi .1 at an early date. Brief Notes of Interest. Mcoris Epstein, for some time booker for the On < lino exchanges, has re signed to join the forces of the Conted Film Corporation. The Lincoln theater has heen renoand redecorated throughout, and pr< a greatly lm] appearance. This district house has a .seating .i by Abe Markowitz. i.ouis liyman. manager of the All-Star ires Distributors, Inc., has returned from a very enjoyable vacation trip to alte Valley, northern California's w onderland. ,i. i, Lasarua, m ; ' ■ -unset Film Corporation, returned from a business trip to Los Ingelea, where a h exche n Intalni d Edward ii Kemp recent!) delivered four kfotlograph m ;" tht ! M. C. A. : nearby army camps Sample of Photo-Posters Used by California Theater, San Francisco. By S. J. Anderson, East Seattle, Wash. Draft Taking Film Employees Fast. SEATTLE. — As prophesied in last week's issue in the East Seattle news letter the demand for young men by the Government will soon leave Seattle exchanges run by women, except for the managers and the road men, and the women are already beginning to take a hand at those two jobs. Miss Jo Donnelly, of the Bee Hive Exchange, represents the women in the manager's class, and Miss Cornelia Ahlgren, who was employed this week by Melvin G. Weinstock, manager of L. J. Schlalfer's Attractions, will soon be demonstrating what a woman can do at selling film in the Pacific Northwest. The film managers are losing more than their usual number of office help this week. W. P. Merwin, Mutual manager, loses two, A. W. Eden, Fox manager, three, and W. A. Mead, Universal manager, one. Emil Erickson, the "U" man who Is leaving, has been summoned in the draft, and expects to be assigned to Camp Lewis. B. Rubin came up from the Paramount-Artcraft office to take his place. Mutual's shipping clerk, A. R. Hampton, lias joined the Merchant Marine and has been assigned to the U. S. Steamship "Burnside." Mason Noice takes his place. i: \ Landstrom, who has been booker at the Seattle Fox office for the past two years, leaves this week for a two week's stay at the Non-Commissioned Officers! Training Camp at the University of Washington, before being assigned to Camp Leu is. Vaughn, a Progressive Exhibitor. C. G. Vaughn, manager of the Vogue Theater, Kelso. Washington, visited several Seattle exchanges this week. Mr. Vaughn is the kind of exhibitor the exi Change man always welcomes with sincere Cordiality; for. besides having a pleasing] i I it J he runs h is t heater ill an efficient, business-like way, and he is always willing to give the exchange man a square deal, even though he controlj his town, l'.efore Mr. Vaughn opened I house in Kelso, which has only 2,600 inhabltants, very poor prices wore paid for films in that town, and many of the pictures wire never shown there. After he became a factot In the business of the town the prices of film went up; lor he was willing to pay a reasonable for them, and he ran his business In such a live manner that he t put lilors out of business. He shows. Hid the results fully justify him' in his "live and let live" policy; for he1 i making a logger success of the mi picture business in Kelso than any other' exhibitor has done before him. Winstock Buys 14 Ivan Films. Melvin Q. Winstock, manager of the L. J. Schlatter Attractions, has bought 14-_ Ivan films for distribution in the North--' West territory, Mr. Winstock also an*1' nouncet thai he I t.ged traveling i nt; a lives to sell his pictures, one f6r Oregon and Washington, one for Montana, arid one for Idaho. Besides Miss Ahlgren. the other two representatives ire Arthur Winstock and Aubrey Chester. Parex Opens Office. The Parex Film Corporation, which is Ing Sherry Service, has opened an it 2022 Third Avenue, with the L. J. Schlalfer Company. L. A. Todd is the manager. Arnold Adopts Policy of Second Runs. J. Lewis Arnold, manager of the Star Theater, Bellingham, has inaugurated a straight policy of second run pictures. He has adopted the booking plan altogether and finds it very satisfactory, so he says. Charged 50 Cents to See Gerard Film. W. S. Quimby charged 50 cents admission to "My Four Years in Germany" at his Liberty Theater in Bellingham, but the crowds waited in the foyer from one show to the next.