Moving Picture World (Jul - Aug 1918)

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
000656
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

592 THE MOVING PICTURE WORLD July 27, 1918 through having backed her brother in a speculation. They stand on the other sides of the wall still, but — . Feature Carlyle Blackwell as Charles, Marquis d'Aubeterre, and Evelyn Greely as Marian Lathrop. Program and Advertising Phrases « Charmingly Delightful Screen Romance Acted by Skilled Players in Beautiful Settings. With Money a Barrier to Happiness True Love Finds the Solution. Intensely Appealing Story of True Love That Failed to Run Smooth. Jealousy and Intrigue Raises Barriers for True Love to Overcome. Cleverly Written Story With Happy Ending to Delight the Film Fans. World Pictures Present Another Appealing Screen Drama With Artistic Embellishments. Stunt Suggestions: There is little in this story to suggest stunts, and the better plan would be to give wide publicity to the fact that two sets of stars are employed in its presentation. Hammer this home in all your advertising and add that it is the story of a French nobleman who was not a fortune hunter. Mask in the box office (building over the rail, if you have one) with a paper wall, painted with gold paint and letter on this, "Get Behind the Golden Wall to See Four Famous Stars in an Unusually Good Play." The golden wall may also be built of gilded bricks in a window, with a boy and girl doll on either side and a card, reading "They stood on either sides of the wall. He was poor and she was rich. She made herself poor for his sake and he won riches for hers. What happened when they changed plac the answer in 'The Golden Wall" at (house and date)." Advertising Aids: Two styles each one, three and six sheets. Free advance poster. Lobby displays. 8x10, 11x14 and 22x28. Two-color heralds. One and two column cuts. Slides. Press sheetReleased July 15. "MISS INNOCENCE." William Fox Present* June Caprice in the Story of a Convent-Bred Girl Who Runs Away to Face Life and Finds It Bitter Indeed, (ast. Fay Gonard Marie Shot well Dolores May June Caprice Henry Grant Robert Walker Lawrence Grant Robert Walker Kale Loomis Frank Beamish James Boyle Carlton Macey Mrs. Grant Mrs. Carlton The Story: Dolores May, abandoned by her mother on the steps of a convent, Is raised by the sisters in the atmosphere of sanctity and seclusion. To her comes Lawrence Grant, son of a prominent politician, whose tales of the world outside fire the blood of Dolores. Unknown to Grant she runs away from the convent and comes under the protection of Kale Loomis, a political boss, who soon tires of her. Dolores persuades Grant that she has been visiting friends and Lawrence establishes her in an apartment, intending to marry her. Loomis again gets Dolores under his influence and makes the surrender of Grant's father the price of his silence. That night Loomis is killed, and Grant is about to be convicted of the murder when, to save him, Dolores swears that he spent the night in her apartment. But the sacrifice of her good name is rendered unnecessary when it is shown that her own father shot Loomis, who had caused him to be sent to prison that he might the easier win Dolores' mother, and who was the real cause of the child's abandonment. Fenture June Caprice as Dolores May and Robert Walker as Lawrence Grant. Program and Advertising Phrases: How a Pure and Pretty Girl Braved the Selfishness of Society and Won a Happy Victory. How a Convent Girl Braved the Wagging Tongue of Scandal and Won. Oddly Contrived Photo-Plot Sustaining Uninterrupted Interest. Ideal Entertainment for Lovers of the Best in Photoplaying. Surprises and Odd Twists Equip Plot With Rare Interest. Dainty and Daring June Caprice Realizes Convent Girl Character. Stunt Suggestions: If you go in for the sensational here is a chance to turn loose, but unless you do it would be well to pass lightly over this story. The press sheet suggests many schemes which may be tried. Advertising Aids: One, three and six sheets, two styles of each. Lobby displays, 8x10, 11x14 and 22x28. Announcement slide. Cuts, mats and press sheets (cuts are made on special order at rate of 20 cents per column: mats and press sheets are mailed gratis). Released July 21. SCANDAL MONGERS. Bluebird Presents the Author-DirectorActors Lois Weber and Phillips Smalley in a Vital Story of Today in Every City and Town. Cast. Lois Weber William Wright Phillips Smalley Robert Gordon Rupert Julian Susan Gordon Adele Farrington liy Lois Weber and Phillips Smalley. The Itasrj : Wright's private secretary. Dean, sprained her ankle. So rather than trust his confidential work hi Susan Gordon he took his correspondence to Daisy's home. Susan, who next door, was piqued and started gossip, and Mrs. Wright, a jealous woman, lor divorce. Daisy's reputation was ruined, and she consented to marry a i>or, Robert Gordon, Susan's brother. Some time later Robert goes away, and Susan comes to visit Daisy, who one day accidentally meets an old friend. Susan, not knowing that his fiance is with him, wires to Robert that Daisy is seeing an old sweetheart. Robert returns home and learns that Daisy has been away from home all night (she had been with an auto party and an accident occurred). Crazy with rage he shoots Daisy's innocent companion, and the scandal mongers have another feast of gossip. Feature Lois Weber as Daisy Dean and Phillips Smalley as William Wright. Program and Advertising Phrases: The "Belasco of the Screen," Lois Weber, Presents Her Masterpiece of Direction. How the Wagging Tongue of Scandal Blights Happy Lives. Original Ideas in Plot and Direction Create Ideal Photoplay. Pictures True to Life Tell Intensely Human Photo-^Story. How Dame Rumor Was Dethroned by Over-Zealous Followers. The Tongue of Scandal W'ags While Hearts Break in Silence. stunt Suggestions: This story should sell itself if you properly recall the past successes of these producers. Start In with "Hypocrites" and come right down the line. Play up the human touches and universal appeal these stories possess. Use posted paper plentifully, in addition to your newspaper advertising, and mortgage the future, if you have to, to get extra press notices for the play, capitalizing the past efforts of these directors. Advertising Aids: One design, euch one, three and six sheets. Stock one-sheet of star. Colored and black-and-white lobby displays. Slide. Heralds. Player cuts In three sizes. Scenes cuts one and two columns wide. Press book. Released July 22. "THE VAMP." Thomas H. Ince Presents Enid Bennett in the Story of Amateur Vampire Who Spoils the Plans of a German Spy and His Secret Agents. Cast. Nancy Lyons Enid Bennett Robert w.-H ham Douglas MacLean James Walsham Charles French Phil Weil Robert McKlm \ii Fleming Melbourne MacDowell Manua Mulligan lohn P. Lockney Directed by Jerome Storm, i he Moryi Nancy Lyons, a wardrobe girl with a musical comedy show, loves Robert Walsham, a settlement worker. When lie fails to propose she dons the gorgeous dress of a chorus girl and practices her vampirish arts upon him, with the result that they are wedded, and two days later go to Ore Junction, Pa., where Walsham Is to take charge of a community house. Mr. Fleming a German spy, and I'hil Well, his agent, seek to foment a strike among the miners, but AUGUST 17th Is the Date The MOVING PICTURE WORLD Ceases to Be Returnable by Newsdealers Place Your Regular Order With Your Newsman and thus BE SURE. BETTER STILL— SUBSCRIBE