Moving Picture World (Jul - Aug 1918)

July 27, 1918 THE MOVING PICTURE WORLD 595 The sum total of your efforts is realized only when the DEVELOPER and PRINTER is equal to the task he undertakes. EVANS' reputation for absolute perfection and reliability will prove the profitable service for you to connect with. EVANS FILM MFG. CO., 416-24 West 216th St., New York City st. J?^^ the post where Merryon is located. Sylvester notifies Vulcan, who did not perish in the fire, and Vulcan starts out to claim Puck. Merryon. returning from an errand of mercy, finds a note from Vulcan demanding Puck's return, and one from Puck begging forgiveness. Seizing a revolver he hurries to Vulcan just as Puck also arrives. Vulcan has been seized with the plague, and dies as Merryon takes Puck in his arms. Feature Norma Talmadge as Puck and Eugene O'Brien as Captain Merryon. Program and Advertising Phrases: Fascinating Story of a Stage Beauty's Struggles to Hide Her Drab Past from Her Husband's Scrutiny. Malice and Intrigue Baffled by a Woman's Devotion. Prettiest of Screen Queens at the Crest of Her Poularity. Thrilling Scenes and Sensational Episodes Predominate. Gripping Story of Stage Life Carried Into High Society. Sensational Emotional Drama Filled With Gripping Episodes. Stunt Suggestions: Make the fullest use of the name and portrait of the star by means of newspaper work and pictorial display. Use her previous plays as selling argument. Draw the contrast between "De Luxe Annie" and this story of the Simla hills. Make a shallow box for your lobby display. Inside use a picture of Miss Talmadge and text for the story. Put on a curtain which can be raised or lowered by a cord and on this letter "See what's behind the safety curtain or wait until (playing date)." Advertising Aids: Two one-sheets, two three-sheets, one six-sheet, one 24-sheet. Window cards, 14x21. Heralds. Lobby display. Photographs, 8x10, 11x14, 22x28. Slides, cut, two one-column, two twocolumn, one three-column, one one-halfcolumn cut of star, and one one-column and one two-column cuts of star. "THE MORTGAGED WIFE" Universal Presents Dorothy Phillips in the Unique Story of a Husband Who Mortgaged His Wife to Cover His Peculations from a Bank. Cast. Ralph Carter Albert Roscoe Gloria Carter Dorothy Phillips Jerome Harris William Stowell Myer Sam DeGrasse Darrell Courtney Edwin August Directed by Allan Holubar. The Story: Ralph Carter steals money from the bank in which he is employed. His wife Gloria appeals to Jerome Harris, who is president of the institution and who had been in love with her before her marriage, to remove the charge. He agrees to grant her request if she will sign herself over as security. Forced by her husband Gloria accedes to the demand. At Harris' home she discovers Myer, private secretary to Harris, who in reality is a German spy, manipulating Harris' financial deals, and abstains from exposing him on his promise to secure the note which Carter and she had signed THE AUTOMATIC TICKET SELLING and CASH REGISTER CO. MANUFACTURERS OF AUTOMATICKET MACHINES and all kinds of Theatre Tickets USED UNIVEB8ALLT 1735 BROADWAY N. T. CITT and which mortgaged her. Gloria's brother, who had been out of touch with the family for years, arrives to transact business with Harris, and she explains her presence in the bank president's home by saying that she is his wife. Realizing that her husband is not trying to redeem the note and thereby release her Gloria borrows money from her brother, and by a lucky stock deal ruins the bank of Harris, which had already been weakened by Myer. But her victory over Harris makes her the slave of his love, and circumstances soon shape themselves for their happiness. Feature Albert Roscoe as Ralph Carter and Dorothy Phillips as Gloria Carter. Program and Advertising Phrases: How a Wife Held in Bond for Her Husband's Liberty Obtains Freedom and Happiness. Weak Man Awakened to His Perfidy by Woman's Devotion. Extremely Original Theme for Photoplaying Proves Satisfying. Strange Complications Arising from Human Weakness. Man's Double Dealing Works Injustice to Innocence. Surprising Outcome of Rare Display of Loyalty and Devotion. Stunt Suggestions: Ask in your advertisements "What is your wife worth?" then play up the story of the situation in which Gloria finds herself. If you can get an illuminated copy of the ten commandments mount it on a card for the lobby display, crossing off "Thou shalt not steal" and "Thou shalt not covet thy neighbor's wife." Mark against the first "The husband broke this law" and against the other the statement that Jerome Harris was the law-breaker in "The Mortgaged Wife." Advertising Aids: Two styles each, one and three sheets. One style each, six and twenty-four sheets. One sheet of players. Black-and-white lobby displays. Slide. Player cuts. Heralds. Press book. Ideas sheet. Released August 3. "BY PROXY" Triangle Presents Roy Stewart in a Cheerful Comedy of a Man Who Courted a Girl for His Friend and Had to Marry Her Himself Instead. Cast. "Red" Saunders Roy Stewart Lindy Maud Wayne Aleck Walter Perry Cattle Buyer Wilbur Higbee "Shorty" Stokes John Lince Ah Sing Harry Yammamoto The Story: The boys on the ranch start a game of poker to while away their time, and, having no money, finally lose their wearing apparel, Ah Sing, the Chinese cook, being the winner. Aleck, one of the number, is in love, and to help him. Red Saunders goes to town, picks out the one he thinks is the right girl, and persuades her to come to the ranch with him. In the meantime the boys have rented their own clothes from Ah Sing, but, finding they are becoming badly worn, the Watch for coming announcement of SESSUE HAYAKAWA PRODUCTIONS Haworth Pictures Corporation H. W. Hellman Bide.. Los Anxeles, CaL We do not CUT prices but quote SENSIBLE prices for DEVELOPING— PRINTING TITLES— TINTING Cameramen Furnished — All Work Guaranteed STANDARD MOTION PICTURE CO. 1620-21 Mailers Bldg., Chicago GUARANTEED Mailing Lists MOVING PICTURE THEATRES Every State — total, 25,300; by States. $3.50 PerM. 1,500 film exchanges 5.00 313 manufacturers and studios 2.00 368 machine and supply dealers . 2.00 Further Particular!: A. F. WILLIAMS, 166 W. Adams St., Chicago PHOTO -GRAVURE PROGRAM 4 pages; size, 8V3 inches long and 5Vi inches in width. Picture covers nearly entire front page. 35 BIG NAMES. Write for specimens. $3.00 per thousand in any quantity desired. LARGE HAND-COLORED PICTURES Size, 22x28 inches. Every prominent player 75c. each FACSIMILE OIL PAINTINGS, all sizes, from $2.50 to $35.00 framed. THE SEMI-PHOTO POST CARDS, $3.50 per thousand, of over 600 players. PHOTOGRAPHS, size 8x10, of all the prominent players. 600 different names. 20c. each. LARGE PICTURES. HAND COLORED, size 11x14. all the prominent players. 20c. SMALL PHOTOGRAPHIC CARDS of all players. $4.00 per thousand. SINGLE COLUMN CUTS of every prominent player, 50c. each. KRAUS MFG. CO. 220 West 42d Street, New York 12th Floor, Candler Building PHOTOPLAytLETS MAKE YOUR LOCAL MERCHANTS GLAD TO USE SCREEN ADVERTISING Exclusive Territory — Wonderful Sample Outfits — Helpful Cooperation — Investigate ROTHACKER FILM MFG. CO. SJ&SoTSIntefi