Moving Picture World (Jul - Aug 1918)

Page scan 000667 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
000667
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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July 27, 1918 THE MOVING PICTURE WORLD 603 LET THE Z$*PZ -TT ii— rr t TWINS PUT ON I r l i THE SHOW" "Ladies and Gentlemen: "We are the Simplex Twins, and desire to speak a few words to you. "Our Manager has taken pains to select pictures that will afford you the highest degree of entertainment, education and amusement. "But he knows that no matter how excellent a subject may be, its good effect is lost, and your eyes are injured, if the picture is not projected in lifelike manner, or if it quivers or jumps. "In order to prevent this and to save your eyes from all strain, the Manager has engaged us, because he knows of our successful work in the highest-class Theatres all over the world. "We do our work in that room up yonder, so you will not see us. But when the show is over you will appreciate that we were kind to your eyes, and you will decide to come again. We thank you." Seeing is believing; and what the Simplex Twins say can be seen on the screen ThePrecisionMachine(p.Inc. 317 East 34th: St NewYork