Moving Picture World (Jul - Aug 1918)

Page scan 000672 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
000672
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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«*' THfc. MOVING PICTURE WORLD July 17. 1918 , DDDDDDC^C Laooacy npn a Please Replace These Parts" The Exhibitor who makes this request knows that this company stands solidly behind its product. He is confident that his request will be given prompt and favorable attention. Picture his chagrin when he receives our reply: "These parts arc not of our manufacture and consequently we cannot replace them. ' "Profit" is not the impelling motive behind the manufacture of Genuine Power's Repair Parts. The main purpose is to spare no time or expense in seeing to it thai every pari leaves our factory perfect and capable of so performing its respective duty that il will maintain the High Standard of Efficiency for which POWER'S CAMERAGRAPH has always been noted. You will Insure yourself against inconvenience and loss by purchasing only the genuine parts which, in all cases, are ^tamped with the name or initials of this company. J! ^L ]ai ,HSK P P J