Moving Picture World (Jul - Aug 1918)

1136 THE MOVING PICTURE WORLD August 24, 1918 Ethel Barrymore to Make Maugham's "Lady Frederick" LADY FREDERICK," the brilliant society comedy by W. Somerset Maugham, has been secured for i purposes by Metro from Mr. Maugham's American agents. Ethel Barrymore, who introduced the play at the Hudson Una tie. New York, a few seasons ago, with such success, will also present it to the American public by way of the screen, and Metro is the gainer. Following close upon the heels of another great comedy, "Our Mrs. McChesney," which Miss Barrymore has just completed at Metro's Sixty-first street studio, the acquiring of "Lady Frederick" is in line with the firm's program of presenting this star in a screen series of the productions in Which she has most strongis endeared herself to the public, namely, in brilliant, sparkling comedies with underlying heart interest. Miss Barrymore has played successfully on the speaking stage both "Lady Frederick" and "Our Mis. McChesney," the latter being an adaptation of the famous Edna Ferber stories, dramatized bj the author and George V, Hobart, Further stage comedies Will be added to the list. Herbert Blache will direct Miss Barrymore. Scene from " 'Tother Dear Charmer" (World). Affiliated Issues Booklet Giving Detailed Analysis ASIXTEEX-iwck booklet under the title of "The Exhibitor Dominant." has just been issued by the Affiliated Distributors' Corporation and is beingmailed to the members of tin various Affiliated units throughout the country. The book explains in detail the platform of exhibitor-controlled co-operative booking as worked out by the Affiliated plan, and contains an interesting chart of the benefits deriyed by both exhibitor and producer from this method of film distribution. The question of the savings effected by exhibitors through grouping their booking power is treated by specific illustrations. How the funds of exhibitors are at all times kept under their control; how pictures are selected; how quality productions are assured; how the producer is protected, and how waste is eliminated are some of the topics discussed in the booklet. "Regardless of whether an exhibitor becomes associated with the Affiliated he owes it to himself to weigh carefully the material presented in this book," said Charles C. Pettijohn, general counsel of the Affiliated, in commenting upon the publication of the work. "So far as I know there has never before been published a treatise which outlines so comprehensively just how farreaching is the power of the exhibitor. It is not a revolutionary nor radical argument, but a sane, constructive discussion of the part that the exhibitor can and should play in putting his own business and the business of the industry as a whole on a sound, efficient basis, through the medium of co-operation." Exhibitors not members of the Affiliated units may obtain copies of "The Exhibitor Dominant" through the national director of the Affiliated in their territory or by writing to the Affiliated offices in New York. and preparation for war that furnished the fabric upon which the drama is woven Francis Paget supplied the original story and working synopsis, Mr. Pa a new author in the screen world and the story of "A Law I'nto Herself is the Hist one ii'' evei submitted, it was accepted immediately in preference to other scenarios Which bad P. I anil Ml. Paget was brought out from his home in Montana to the studio, where is is expected he will write other stories for tile star. The srri.n version was written by .lack < Cunningham. Wallace Worslcy produced the play, which will be released by the W. \V. Hodkinson Corporation. W. S. S. Are Baby Bonds "Geezer" Goes Over Big in Chicago. "The Geese r of Berlin," the travesty on "The Kaiser, the Beast of Berlin," which Jewel put out. has had its fust test and has come awa\ successful. Jewel officials were so fed up on "The Beast's" success I hat they had come to think there was only one picture of the class. To have a two-reeler keep right on Where "The Kaiser" left off was more than they had dared hope. Mis 10 in in :i Cohen, manager of the Casino Theatre, at 58 West Madison street, the heart of ChlcagO'l Loop district, saw' ■The Geeser of Berlin" in the Universal project inn room and without arguing about the first-run price booked ii ..ii the spot. She need an elaborate advertising campaign prepared by the exchange publicity department, and Irving Mack saw to it that all the Chicago re vlewers were there, in spite of all high priced competition "The -Geezer of Berlin" jot the tops, the cuts and the best 1 eVICW'S. "A Law Unto Herself" (Paralta). Paralta announces the completion of the fourth Louise Glaum play with' that company, "A Law Unto Herself." Miss Glaum has the difficult part of portraying three different periods, each ten years apart. The locale of the story is the Champagne district of France, and the time 1894, 1904 and 1914. There is a background of war Scene from "Lawless Love" (Fox).