Moving Picture World (Jul - Aug 1918)

August 24, 1918 THE MOVING PICTURE WORLD 1159 play up the charge thai Sybil Is a negress, • i nil work your headlines along that angle as "White girl's career nearly wrecked by charge of being a negress." Advertising Aids: One, three and six sheets, two styles of each. Lobby displays, 8x10, 11x14 and 22x28. Announcement slide. Cuts, mats and press sheets (cuts are made on special order at rate of 20 e.nis per column; mats and press sheets are mailed gratis). Released August 18. "HIGH TIDE" Triangle Presents Harry Mestayer, Jean Calhoun and Yvonne Pavis in the Story of a Modern David Carrick in New York's Smart Literary Set. Cast. Hudson Newbrook Harry Mestayer Barbara Edwards Jean Calhoun Polly Staire Yvonne Pavis Grandma Edwards Julia Jackson Bob Edwards Jack Rollens Richard Reed Leo Rierson Produced by Gilbert Warrenton. The Story: Hudson Newbrook, an author, has fought his way to recognition. He is interested in Polly Staire, leading woman in his new play, but she is not his ideal. Barbara Edwards writes him an appreciation of his work, confessing that she, too, has literary aspirations. The letter charms him and the writer is still more charming when they meet. Barbara comes to New York to keep house for her brother, Bob, and Polly, jealous, captivates Bob and leads him to dissipate, hoping to strike both Newbrook and Barbara. Newbrook confesses his love for Barbara, but a medical friend shows him that his life of dissipation has unfitted him for matrimony and takes him to a children's hospital, where he sees the helpless, crippled kiddies whose parents married unwisely. He decides that it would be unfair to Barbara to marry her and marries Polly as a solution of the double problem, after disillusioning Barbara. He and Polly are drowned when a boat in which they are sailing capsizes and Barbara marries the right man after all. Feature Harry Mestayer as Hudson Newbrook, Jean Calhoun as Barbara Edwards, and Yvonne Pavis as Polly Staire. Program and Advertising Phrases: Photodrama Based on the Fury of a Woman Scorned. Wild Jealousy Blind the Eyes of Discretion and Leads to Trouble. Life and Love In New York's Literary Circles. Fate Strangely Unites Fond Hearts After Trying Separation. Country Girl With Literary Aspirations Sees Life in New York. Inside Workings of New York's Famous "Bohemian" Quarter. Advertising Angles: There are several good angles to work from, the best being the responsibility to the unborn children of a possible marriage. As a complement to this there is the wrecking of a career through dissipation. Use both of these in your newspaper work and interest any eugenic society that may exist in your town. For the sensation side use "Are you fit to marry?" "Does love mean all there is to marriage?" and similar questions in advertising and throwaways, suggestingthat the reader see High Tide for the solution. One effective line might read: "Don't get married until" (date of playing) and add in smaller type, "for then you may see High Tide at (house). It may change your intention." Advertising Aids: Two each one, three We Manufacture Complete EXIT Signs «5 ta 7* Cents in Quantity Alie Fire Escape Signs and Other Specialties T. L. ROBINSON & CO. 105 W. Monroe St., Chicago PHOTO -GRAVURE PROGRAM 4 pages: size, 8»/. inches long and 5V4 inches in width. Picture covers nearly entire front page. 35 BIG NAMES. Write for specimens. $3.00 per thousand in any quantity desired. and six Bheets. I 'less sheet, Filler sheet. Ten-minute novel. Slide. Heralds. Lobby displays, 8x10 sepia, 11x14 sepia, 22x28 coloi ed < !uts. Released August 18. LARGE HAND-COLORED PICTURES Size, 22x28 inches. Every prominent player 75c. each FAC-SIMELE OIL PAINTINGS, aU sizes, from $2.50 to $35.00 framed. THE SEMI-PHOTO POST CAEDS. $3.50 per thousand, of over 600 players. PHOTOGRAPHS, size 8x10. of aU tie prominent players. 600 different names. 20c. each. LARGE PICTURES. HAND COLORED, size 11x14, all the prominent players, 20c. SMALL PHOTOGRAPHIC CARDS of all players. $4.00 per thousand. SINGLE COLUMN CUTS of every prominent player. 50a each. KRAUS MFG. CO. 220 West 42d Street, New York 12th Floor, Candler Building GUARANTEED Mailing Lists MOVING PICTURE THEATRES Every State— total, 25,300; by States. $3. 50 PerM. 1,500 film exchanges 5.00 313 manufacturers and studios 2.00 368 machine and supply dealers.... 2.00 Further Particular!: A. F. WILLIAMS, 166 W. Adams St., Chicago SPECIAL ROLL TICKETS Tour own special Ticket, any printlnc. any colors, accurately numbered: every roll guaranteed. Coupon tickets for Prize Drawings. 5.UUU $2.50. Prompt shlp V J1EQES§!«^~*^ merits. Cash with the order. C ', WMBCBi — ,y Get the samples. Send dla \'Sf). I gram for Reserved Seat Coupon Tickets, serial k 1| or dated. Stock tickets 5.000 to 25.000 fifteen !ft vfl Ocents per thousand, 50.000 ten cents. 100.000 nine cents. PRICES Five Thousand $1.25 Ten Thousand 2.50 Fifteen Thousand 3.75 Twenty-five Thousand 5.50 Fifty Thousand 7.50 One Hundred Thousand 10.00 National Ticket Co., shamokin, Pa. "THE GHOST FLOWER" Triangle Presents Alma Rubens in a Colorful Story of the Italy That Was Before the War and the Country She Is Today. Cast. Guilia Uma Rubens I .a Farge Charles West Tony Cafarelli Francis McDonald Palo Dick Rosson Duke De Chaumont Emory Johnson Laserena Naida Lessing Ercolano Tote Ducrow Directed by Jack McKenzie. The Story: The Ghost Flower is Guilia, the daughter of a Neapolitan wine seller, who escapes from home to avoid the attentions of Tony Cafarelli, an agent of the dreaded Camorra. She is adopted by La Farge, a French author; who has her educated. He loves the girl, who sees in him a man who might have been her father. Her stage debut brings her again to the attention of Tony, who kills her benefactor in an effort to assassinate De Chaumont, her fiance. Tony declares that he will yet kill De Chaumont and to save the man she loves passionately Guilia tells him that she is going to marry Tony and that she does not love him. She passes out of his life, but the war brings great changes, and it is Tony who at last brings together the woman he covets and the man she loves. Features Alma Rubens as Guilia and Charles West as La Farge. Program and Advertising Phrases: How the Child of An Italian Wine Shopkeeper Comes to Affluence and Happiness Over Adversity's Road. Strange Career of a Lowly Italian Girl Under Fate's Guidance. Intensely Dramatic Story Teeming With Thrills and Sensations. Picturing Plots and Intrigues of the Italian Camorra. How World War Changed the Course of Destiny for Italian Girl. Plot of Intense Interest Unfolded in Gripping Scenes. Advertising Angles: About the best line to work on this story is to dwell upon the vivid color of the Italian underworld life and the gay scenes in the Parisian literary circle contrasted with the grim THE CINEMA NEWS AND PROPERTY GAZETTE 30 Gerrard Street W. I. London, England Has the quality circulation of the trade in Great Britain and the Dominions. All Official Notices and News from the ASSOCIATION to its members are published exclusively in this journal. YEARLY RATE: POSTPAID, WEEKLY, $7.25 SAMPLE COPY AND ADVERTISING RATES ON REQUEST Appointed by Agreement Dated 718114 THE OFFICIAL ORGAN OF THE CINEMATOGRAPH EXHIBITORS' ASSOCIATION OF GREAT BRITAIN & IRELAND, LTD. PHOTOPLAYLETS MAKE YOUR LOCAL MERCHANTS GLAD TO USE SCREEN ADVERTISING Exclusive Territory — Wonderful Sample Outfit* — Helpful Cooperation — Investigate ROTHACKER FILM MFG. CO. ^iSrffiiNSS