Moving Picture World (Jul - Aug 1918)

Page scan 0001249 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
0001249
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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August 31, 1918 THE MOVING PICTURE WORLD 1179 Thanks for the Trouble on "Triple Trouble" To Whom It May Concern: Essanay feels that it owes a debt of gratitude to its competitors for spreading "broadcast statements in regard to our NEW Charlie Chaplin pic tur e , " TRIPLE TROUBLE . " Knowing the motive for these statements, the interest of exhibitors all over the country has "been aroused. They have looked for, and found, our irrefutable arguments. But what is more vital, they have learned what other exhibitors, who have run "TRIPLE TROUBLE," have done in the way of box office returns . Particularly, they have learned what M. J. Weil, manager of the Castle Theatre, a first run Chicago house, did. Mr. Weil said: "'TRIPLE TROUBLE' played to the biggest business ever done at the Castle Theatre, and I broke a rule of the house and ran the picture a second week, because my patrons demanded it." The exhibitor knows that what one theatre has done, his can do; what one audience likes, another will. He knows the opinion of another exhibitor is unbiased, because he has nothing to gain by making it. Interest has been aroused to such a pitch, exhibitors have thronged the George Kleine exchanges, at our invitation, to see the picture for themselves. You can count on the exhibitor knowing what he wants when he sees it. The result is, bookings have been coming in faster than we dreamed of. We knew the picture would go big, because we had a GOOD Chaplin comedy and a NEVr one. But we could not have advertised it so extensively and done so much in so short a time had it not been for this unintentional cooperation. V.Te thank you. ESSANAY EILM MEG. CO. ^%£U& , X^^ (^fui-^r George Kleine System Distributors