Moving Picture World (Jul - Aug 1918)

Page scan 0001254 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
0001254
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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1184 THE MOVING PICTURE WORLD August 31. 1()18 THE SATURDAY EVENING POST ^S^~7\ NEXT WEEK AS ^Paramount % ^r It is just as important to project the right sort of pictures "over here1* as to fire the right sort of cartridges "over there.1' Mori than a year after the United States entered the War. .America's motion picture industrv finds itself stronger, more favored, more necessary than ever before. The motion picture's mightiest task is to keep up the morale ol the lolks at home — it is the national amusement, filling an urgent human need. I tu i behind Paramount and Artciaft pictures is dedicated to two purposes — lo help keep up the Ipinl oi America and to perpetuate and refine the art ol the motion picture Twenty million photo-play lovers and many thousands of theatres drm.n.d Paramount and Arlctafl pictures eveiy Mfl I L because they are belle pictures. I ntt < tuning week, you can go lo any of the betid theatres, any win very day. and be sure of a good. • Iran, wholesome, heartening show .ill through unute I Itanii, tth i Q ture. comedy, travel — the program will be made up of Paramount and Artcrafl an I vex) little else besides. In Ites nothing else. Such programs as that right here in front of your eyes -that one is typical W «■ named that theatre Alhambra merely as an example It might just as well be Strand, Kialto, Palace. Rivoli, Empire, Crescent, Globe. Cascade, Court, or the name of the theatre nearest Alter this coming week is over you will f^nou) it is Paramount and Artcralt thai have made "better motion pictures" familiar to you: — "Foremost stars, superbly directed, in clean motion pictures." < **£ 5 FAMOUS PLWTRS LASKV CORPORATION tj&ii i — _ — " ■ """ iViil' £ w ON the evening of Thursday, August 29th, in the best homes in your town, the folks are going to be reading, in the Saturday Evening Post, the double page advertisement, a small reproduction of which is shown above. The banker, the station agent, the druggist, the grocer, the mayor and their wives and children will be reading it.