Moving Picture World (Jul - Aug 1918)

1256 THE MOVING PICTURE WORLD August 31. 1«1K Entered at the General Post Office. New York City, ai Second Oats Matter Published Weekly by the Chalmers Publishing Company S16 FIFTH AVENUE, AT 43D STREET, NEW YORK CITY (Telephone, Murray Hill, 1610, 1611, 1612, 1613.) J. P. Chalmers, Sr President J. F. Chalmers Vice-President and General Manager E. J. Chalmers Secretary and Treasurer James L. Hoff Managing Editor A MacArthur, Jr Advertising Manager The office of the company ii the address of the officera. CHICAGO OFFICE— Suite 917-919 Schiller Building, 64 West Randolph St., Chicago, 111. Telephone, Central 5099. PACIFIC COAST OFFICE— 610-611 Wright and Callender Building, Los Angeles, Cal. Telephone. Broadway 4649. 0. P. Harleman, Business Representative. SUBSCRIPTION RATES. United States, Cuba, Mexico, Hawaii, Porto Rico and Philippine Islands $3.06 per year Canada 3.50 per year Foreign Countries (Postpaid) 4.00 per year Changes of address should give both old snd new addresses in full aod he clearly written. Two weeks' time should be allowed for chsnge. ADVERTISING RATES. Classified Advertising — One dollar for twenty words or less ; over twenty words, five cents per word. Display Advertising Rates made known on application. NOTE — Address all correspondence, remittances snd subscriptions to VfOVING PICTURE WORLD. 516 Fifth Avenue, st Forty-third Street, Vew York, and not to individuals. CINE-MUNDIAL, the monthly Spanish edition of the Moving Picture World, is published at 516 Fifth Avenue by the Chalmers Publishing Company. It reaches the South American snd Spanishspesking market. Yearly subscription, $1.50. Advertising rates on application. Saturday, August 31, 1918 Facts and Comments IF REASON prevail there will be no effort made at the Chicago convention of the American Exhibitors' Association to instruct Congress on the subject of taxation, as has been suggested, but on the contrary resolutions should be adopted pledging the utmost support of the exhibitors present to whatever plan the wisdom of our lawmakers devises, and thereafter to do all within their power to meet the requirements of all laws enacted for the successful prosecution of the war for the preservation of human rights. At this time there can be no other course for loyal Americans. We can imagine a pro-German pacifist association rearing up on its in dividual hind legs and voicing a mighty protest against everything that the Government at Washington might do that touched its members adversely, but we cannot imagine an association of motion picture theatre owners doing anything of the sort. Incidentally there are no pro-German pacifist organizations in this country that one can notice, and the exhibitors who meet in Chicago in September are not preparing to qualify as such. * Exhibitors should not get the idea that there is aoy discrimination against them in the matter of taxation for war purposes. The Congressional committee charged with the task of raising something like thirty billions of dollars, estimated as needed to pay our war bill for the coming year, faces no small task. They are human beings and may make mistakes, but they are not making mistakes for the fun of it. Every precaution has been taken to prevent mistakes that will work hardship upon any class or trade. It was for that purpose that a committee of representative motion picture men went to Washington and had a talk with the members of the Ways and Means Committee on the subject. From the information elicited the committee has reached certain conclusions which seem likely to become component parts of the War Revenue bill when it is finally reported. There is no evidence that the members of the committee acted without careful consideration of the information placed at t heir disposal by the delegation of motion picture men who appeared before them. There is no evidence that they were influenced by press agents' yarns or by an antipathy to the motion picture business. To intimate such is the case is merest twaddle and unworthy a second thought. It is not within belief that a gathering of motion picture exhibitors will take any such view of the situation. * We deny that the war tax has had detrimental effect upon the motion picture business. The records do not show that picture theatres have closed or producing companies have ceased operations because of the war tax. Nor do we believe that the increase will work any hardship upon the industry, either individually or collectively. It is a credit to the motion picture industry that it is not numbered among the profiteers; it is to its credit that it has aided the Government whenever and wherever its assistance was asked. Through its close touch with the people it is in position to be of still greater assistance to this Nation in its greatest need. In the face of this id, who among us is going to have the temerity to quibble over the few paltry pennies which we are asked to lmvc toward winning the war? Last week the Movim Picture World printed a list of about 800 names of men who have left good positions in the trade to go into the war. Some of them will give their lives for the cause of humanity. Our money is needed to back them up. Shall we give it? What do you think? * * * READERS of the Moving Picture World who are interested in music for pictures will find in this ls-ue a real music department, compiled by a musician who knows what the orchestra leader wants to know about a picture and who is capable of giving him just that information. George W. Beynon, who has conducted the Music Department for some time past, hamade a study of the matter of cue sheets and believes thai he now has the proper form to give the best service to the orchestra leader or musician who makes use of that guide to playing the pictures. In the course of his investigations Mr. Beynon has consulted a large number of leaders and has acted upon their suggestions to a consid crable extent, until now he believes that he has what i<