Moving Picture World (Jul - Aug 1918)

August 31, 1918 THE MOVING PICTURE WORLD 1279 Manufacturers' Advance Notes m&MV%£J*M MIM Mil IML'Mll.^UJ^UMUMCJMl.JgWU^MlJi^JWCJ^g T&KJMLMLim Ml JWLJhCUSK World Pictures Releases Five Subjects in September DURING September World Pictures will release five big productions on the regular program. Each of these pictures is really a "special," and each of them possesses drawing power. First on the program comes June Elvidge with Frank Mayo in "The Power and the Glory." This picture has been filmed from the best selling novel of the same name by Grace MacGowan Cooke. Miss Elvidge appears in the role of Jonnie Consadine and Frank Mayo as Gray Stoddard. Others in the cast are Madge Evans, Albert Hart, Clay Clement, Jack Drumier and Johnny Hines. An important picture scheduled by the World for release on September 9 is Louise Huff in "T'other Dear Charmer." This is Miss Huffs first picture for the World, and the story was written by Charles Sarver, scenario editor of the World. Miss Huff appears in the role of Betty Hallowell. John Bowers is her leading man. Other members of the cast are Charles Dungan, Eugenie Woodward, Valda Valkyrien, Florence Billings, and Ida Darling. Carlyle Blackwell and Evelyn Greeley will be seen in "By Hook or Crook," which will be released on September 16. The story is an entertaining one, it is light and pleasing. Supporting are Jack Drumier, Henry Warwick, Lucia Moore, Nora Cecil, Frank Doane, and Alice Chapin. "To Him That Hath" is the title of the September 23 release, and it stars Montagu Love. The picture has been filmed from the best selling novel of the same name by Leroy Scott. It tells of the manner in which a man takes another's blame for tfcsft so that the guilty man's memory may be held in reverence by people of the mission which he has founded. Supporting Mr. Love are Reginald Carrington, George Lessey, Gertrude McCoy, Ethel Kaye, Marion Barney, and Edward Elkas. The final production for the month is the best picture that Ethel Clayton ever made for the World. It is "A Soul W lth Two Loop Houses Praise Essanay -Chaplin Picture THE new two-part Charlie Chapli^ comedy released by Essanay, "Triph Trouble," has just completed a twc weeks' run at the Castle theatre and s week at the Playhouse, two of Chicago: first run Loop theatres, where it ran tc packed houses. The George Kleine releasing system reports that all of its offices throughout the country are doing unusually heavy bookings, and that in the cities it is being booked by first run houses and by chain after chain of theatres, while many of the smaller cities are billing the town with the picture. Everywhere it has been run it is reported the houses were crowded and the patrons enjoyed the picture. Essanay has invited all exhibitors to view the comedy for themselves before booking. Many have taken advantage of this offer, while others who have not had the time to see the picture themselves are booking on the report of the large runs in the central location. out Windows," and it is a tense, gripping and tremendously interesting drama of the present day. Frank Mayo appears in this production in support of Miss Clayton. Wellington Cross to be Featured in Triangle Plays WELLINGTON CROSS, favorably known as a vaudeville headliner, and also for good work in various musical reviews, has forsaken the glare of the footlights for the silent drama, and will make his initial appearance in screen work under the Triangle trade-mark. His first picture will be "A Grey Parasol," in which he will be jointly featured with Claire Anderson. The directing will be in charge of Lawrence Windom. The story is by Fred Jackson, a New York playwright of reputation. Director Thomas Heffron has already filmed many of the first scenes in "Tony America," featuring Francis McDonald in the title role. Nearly one hundred extras were used in these opening sets and the atmosphere of picturesque Italy was reproduced. A competent cast, consisting of Yvonne Pavis, Mrs. Harry Davenport, Dorothy Giraci, Rae Godfrey, Herald Holland, John Rivers and Dick Loreno have been selected. Director Jack Conway and his western company are at Triangle's Santa Monica ranch shooting the final pictures for "Desert Law." This story, by Louis H. Kilpatrick, was originally called "Mountain Law." Director Hopper and the entire cast of "Mystic Faces," in which the little Japanese star, Jack Abbe, is to be featured, have been haunting the back alleys of the Los Angeles' Chinatown district for the past week, doing some "atmosphere" stuff. "The Atom," with Pauline Starke and Harry Mestayer in the leading roles, is nearing completion, and Director Dowlan and company are away on location shooting that part of the scenario which calls for western "background" stuff — scenic and otherwise. Albert Parker, who is handling the megaphone on "The Secret Code," featuring Gloria Swanson and Barney Sherry, has alternated between the Triangle studios and "locations" for practically the entire week, "shooting" the final scenes of the production. Doris Kenyon Returns from Trip. Doris Kenyon has returned this week from Kentville and Halifax, N. S.. where, during the past three weeks she has been visiting relatives and, incidentally, entertaining soldiers. Miss Kenyon made the return trip by steamer, despite the fact that Hun U-boats were haunting the waters. In crossing the Bay of Fundy the steamer upon which she was making the trip picked up a number of survivors from a Japanese freighter that had been sent to the bottom by one of the raiders. Stopping at Boston, Miss Kenyon attended the opening of "The Street of Seven Stars," the first picture produced by her own company, De Luxe Pictures, Inc. The picture began a week's run at the Park theatre, where Miss Kenyon appeared in person at the afternoon and evening performances on Monday, as was told in the World last week. Manager Soriero had advertised her coming, and the throngs that turned out to greet her were so great that for a time traffic on Washington street was blocked. Many Novel Expedients Push "Pershing's Crusaders _, ,3 i .„ i,«rt« mcmin'\ A R«r»pin t inn The hand from Fo WHILE several novel ideas have been used by various exchange managers in the intensive booking campaign inaugurated for "Pershing's Crusaders" it remained for Douglas Hawley new manager of the First National Exhibitors' Circuit at Dallas, and former news editor of the Times-Herald there, to introduce still another rather unusual and effective plan to secure bookings and at the same time bring the exhibitor and the local newspapers into closer co-operation. When M. Hawley sent quotation cards on "Pershing's Crusaders" to the theatres in Texas and Arkansas he also sent a strong circular letter to the editors of 150 selected newspapers with an advance story enclosed on the United States Government's First Official War Feature. In the letter to the editors Mr. Hawley urged that they call upon the local exhibitor as a patriotic duty and request the exhibitor to book "Pershing's Crusaders with the assured co-operation of their respective newspapers. Portland Ore., is another of the large cities in which the local newspapers have given columns of publicity to the b»* picture, and as a result it has been held over at the Hellig theatre for an additional WTnkD-enver, "Pershing's Crusaders" was shown twfee daily at the Broadway theatre under auspices of the Civic and Com mercial Association. The band from Fort Logan played at the opening performance, and recruiting officers were on hand at all times. During the second week's record run in Oakland, Cal., the entire force of the Moore Shipbiulding Company was in attendence one night accompanied by their own forty-piece band. The Sons and Daughters of Washington reserved another night, and these were all big events. Right across the bay in San Francisco the officials of the Southern Pacific Railroad bought the Columbia theatre outright for one night for its employees. The same story is repeated in hundreds of other cities, according to reports being received at the offices of the First National Exhibitors' Circuit, which demonstrates that when an exhibitor is alert in securing the co-operation of the newspapers and local civic and military organizations he is assured of a recordbreaking business with a picture like "Pershing's Crusaders." Farnum Begins "Man of Power." William Farnum has just begun work on a new play at the Fox studios at Hollvwood. The play is titled "Man of Power." It was written by Frank Lloyd. Mr Farnums director, and the production, of course, will be direeted by Mr. Lloyd. The play is said to be one of exceptionally strong situations.