Moving Picture World (Jul - Aug 1918)

1284 THE MOVING PICTURE WORLD August 31, 1918 Scene from "The Turn of the Wheel" (Goldwyn). Many First Runs Signed Up by Goldwyn for New Year ON Sunday, September l. Goldwyn Pictures Corporation Inaugurates its second releasing season with an output doubled from twenty-six to In excess of lifty productions and with an increase of three new stars of world-Wide fame and drawing pov As a prelude to its first big release, Geraldine Farrar In 'The Turn of the Wheel. Qoldwyn'B domestic and international organization has since June been waging ■ big sales campaign, a bieving through its men a success and drawing Into continued business relations with the Company the large and more influential exhibitors. lies continuing In its si ir in virtually every big theatre aii'l every small theatre in which the Brsl year Goldwyn productions wi nted, the company new sales pi lie* of star Series brought under its banner still other powerful exhibitors whose requirements Goldwyn is now enabled to till through the doubling of its annual outpul Samuel Goldfish, president of Goldwyn, that Goldwyn again will be seen this year at the Btrand theatre, Mew fork Of double Importance also, both numerically and because of tbelr great preBtlge Cor Sne showmanship and quality production proud of the entry of Goldwyn Pictures into the Rtalto and Rivoli theati in Philadelphia Goldwyn star s ductions are i ked solid in the SI chain of theatres, controlled by Ju Mastbaum, with first-run presentation In the Stanley and Pa lac. theatres, Phil phi a. In Boston for the coming year all Goldwyn productions ;>re booked solid in the Jacob Lour I e Modern and Beacon theatres. In Buffalo Goldwyn has been booked at Shea's Hippodrome. Rochester's I: has been booked solid, as have the Avon theatre, rjtica All of Harry M. Crandall'S splendid Washington (D C.) bOUSeS have booked Goldwyn solid, with the Brst-run scheduled for the new Crandall Metropolitan when it opens in the middle of October, and a temporary first-run in Mr. Crandall'S beautiful Knickerbocker theater, which was opened last fall. In Baltimore Goldwyn has been booked solid at the Parkway theatre. In Richmond and Norfolk the Jake Wells houses have booked Goldwyn solid, this making the company's second year of alliance. Goldwyn is booked solid in MacMahon <fe Jackson's Gift theatre, Cincinnati; C. W. Del bel's Liberty, Youngstown; B. a. Eorn's Temple. Toledo ii c Horater'e Alham bra, Toledo, and the Schade theatre, Sandusky, ii In Chicago Jones. Llnlck & Schaefer*s Orpheum and Randolph theatres and the complete chain of the Ascher Schaefer houses are i ked solid for all lifty Goldwyn productions. Mr L Maikowitz has booked Goldwyn BOlid at the Strand, San Francisco 1< Angeles Bml] Kehrlein, with his Klnema theatre, was the first Los Angeles exhlbi i: ii liiiisey has d Gold* \ n son,i at in leading the in Dallas, Houston. Waco and Gal n, with a similar contract I mail. tor San Antonio by W. J. Lytle of the Empire, Fox Issues Victory Pictures Boole. of the means for obtaining Kploitatlon of the new William Pel brand of Victory pictures, the Fox Film Corporation la issuing a new style, special size press book The book la 11 by 8 Inches and varies In the number of its pages from sixteen to twenty-four. These books will be sent to all Fox exchanges, to ed to exhibitors who book the pictures made by Gladys Brockwell, Tom Mix and <:■ Walsh, as well as the other productions that will be released under the Victory Pictures brand. Several pages of scene cuts are given, mats of these cuts being furnished free. des that there are numerous i of type advertisements, which are given as suggestions to exhibitors in showing the pictures Advance, current and lastday notices, as well as several pages of publicity stories are also contained In the books. Famous Players Starts New Year with a Rush THE distribution department of the Famous Players-Lasky Corporation, under the direction of Walter E. Greene, is now making its tinal preparations for the opening month of its greatest year since the inception of the company. September will witness double the output of any previous month of this organization, twenty feature productions having been listed for release comprising fifteen new Paramount and Artcraft pictures and five Success Series reissues. Six new Paramount and Artcraft stars will be seen for the first time under these trade-marks next month. They are Fred Stone. John Barrymore, Ethel Clayton, Lila Lee, Shlrlej Sffason and Ernest Truex. Other players whose productions from the LaBky, luce and Famous Players studios will be released next month are Mary Pickford, Douglas Fairbanks, Elsie Ferguson. Wallace Reid, Marguerite Clark, Dorothy Dalton, Vivian Martin, Charles Ua\ and Knid Bennett. In the Success s films are Mary Pickford, Marguerite Clark, Pauline Frederick and Geraldine Parrar. "The Girl of the Golden West" will be a Special Success Series picture. The first of the Paramount-Artcraft Specials to be presented will also be released in September and is entitled "The Hun Within." Each week in September there will be released three new productions and one Success Series reissue. John Barrymore, Elsie Ferguson, Wallace Reid and Mary Pickford start the new year in September lust releases. "Hands Up" Leads Pathe Program. The Paths program announced for re-lease the week of September 1 is of unusual excellence, according to the statement of the company, which has made a special endeavor for the beginning of the fall months. "The Phantom and the Girl" Is the title of Episode No. 3 of the stirring Pathe serial "Hands Up." featuring Ruth Roland, supported by George Chesbro and an all star cs Harold Lloyd will present his latest farce comedy. "Two Scrambled." Winsome Bebe Daniels and Harry Pollard help him. "After Twenty Years — Porto Rico." Is the title of the Post Travel Series No. 12. Exclusive scenes of odd nooks and corners of Uncle Sam's island possession are presented. Well Dressed Story is "Heart of Gold." World Picture* have put In work Lucy Sarver's story. "Heart of Gold," which will be the third picture made with Louise Huff as the star. The continuity was made by Clara S. Beranger. Prominent In the cast are Johnny Hlnes, Robert Fisher, Tony Merlo. William Williams. Grace Barton and Marlon Barney. The theme of this photoplay has to do with dress conservation. The production has the support of the Federal Conservation Bureau. In order to add interest to the attraction one of the most famous dress ateliers in New York City has been secured for use in filming some of the interiors. In these scenes sixty mannequins will appear and display the latest style costumes. Essanay's ''Young America" Is in Assembling Room Till: imw George K. Spoor feature taken from the Cohan and Harris stage ess written by Fred Ballard, "Young America," has been completed as far as the taking of scenes, both interior and exterior. The assembling of the picture is rapidly being completed. The play promises to be unusually striking in photography, as well as strong in plot and action. It is a timely play, touching on the spirit of young America in time of a crisis, to the nation. Charles Frohman Everett, who takes the leading role, interprets his part with exceptional skill, being a typical manly American boy and having had the experience of playing the same role on the stage. He is ably supported by Madelyn Clare, Helen MacDonald, Howard I. Smith, William Wadsworth, Wilson Reynolds, Frances Raymond, and others, all picked specially for their parts from New York and Chicago playhouses.