Moving Picture World (Jul - Aug 1918)

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
0001388
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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1304 THE MOVING PICTURE WORLD August 31, 1918 Advertising Aids for Busy Managers ••^t^t>T^ri^vitm^ "IN PURSUIT OF POLLY" Adolph Zukor Presents the Favorite Star, Billie Burke, in a Dashing Comedy of Love, Adventure, German Spies, and an Automobile Chase. Cast. Polly Marsden, an American Girl, Billie Burke Colby Mason, a Secret Service Agent. Thomas Meighan "Buck" Marsden, a Cotton Broker. Frank Losee Talbot Sturpis, a Broker A. J. Herbert Larry O'Malley, a Poet .. William Davidson Emile Kremer, a German Spy, Benjamin Deely O'Leary Alfred Hickman Directed by Chester Witney. The Story: Polly Marsden, compelled by her father to make a choice bet O'Malley, a poet, and Sturgis, a broker, announces she will start out in her racing car with an hour's handicap, and will marry the first one to capture her. After a short while she changes clothes with her maid and starts back home in a motorboat, then Urea :i t&xlcab, and, en route to a railway station, meets Mason, a wealthy secret service agent. On the train she attracts the attention of a German spy, and Mason decides to follow her After various complications she meets the spy at a wireless station, unmasks his plot, and is captured by Mason. Sturgis and O'Malley arrive and seek t" claim her. but she refers to Mason, saying she would wed the first man to capture her. Nothing loath. Mason takes her in his arms. Feature Billie Burke as Polly Marsden and Thomas Meighan as Colby Mason. I'muriiiii iiml \ ill ert Islnic 1'hrnNea: Billy Burke Reappears Upon the Screen in Swift-Moving Mystery 1 1 Baffling Hun Plotters. Girl Wins Husband by Outwitting Intriguers. Chased by Two Admirers Pretty Girl Becomes Captive of Stranger. Pretty Love-Story Developed In Mystery Play of Spy Plots. Cunning and Intrigue Baffled by QulckW ltted Heroine. We have lor sale Twenty million Dollar Mystery, 22 reels; Zudora. it reels; end Million Dollar Mystery, 46 reels. We also have a large stock ot new and commercial film In all lengths for all parts of ths glebe. Ztraoiltbcd I90H THE FILM EXCHANGE 126 West 4Cth St., Nta Vera City IN THIS ISSUE. The Turn of the Wheel (Uoldwyn) A Burglar for a MKht (Pnraita) Money Mad (tioldwyn) . A Law Into ll.rx.lt (Paralta) Wild Life (Triangle) Merely Players (World) DniiKliler Aagele (Triangle) The I |>I> ill Tath (Keeney) 'Till I tome Hack to You (Artcraft) Boston Hlnekle'M Little Pal (Metro) • <uii|iif rcil llinrts < liinlto) Playthings i lllm bird i In I'urwuit of Poll] ( Pnrninount) Lawless Love (Fw) Heart of the Willi-. ( \rtcrnft) Tin l.reen (.oil (Vltagraph) The Clutch of ( irciniiNtaiicen (Yltn pnipli » The Race is Not Always to the Swift, Especially When Dan Cupid Keeps the Score. \ii\ ertlaUag Lagleei Play up the return of Miss Burke to the screen. Get her portraits up wherever you can, uslim the portrait one sheets. Play up the situations in Which she finds herself. If you i he play for a run work these serially starting with the auto pursuit, the evasion, the hotel, and the wireless station. Work far enough ahead to get curiosity fully aroused. Plaster the lobby with photographs attractively displayed. Preface your full newspaper campaign with a few liners like, "Billie Burke Is coming to the (house) soon." \iiiiTttnlnK It Ha i Two each one, three and six sheets. One 24-sheet. Lobby displays. 8x10, 11x14 and 22x28. Cuts from one to three columns on star and production. Advertising lay-out mats. Slides. Press book. Released August 19. "LAWLESS LOVE" William Fox Presents Jewel Carmen in a Story of Furious Fighting and Desperate Escapades. Cant. LaBelle Geraldlne Jewel Carmen Black Jim Henry Woodward Freddie Montgomery Edward Hearn Directed by Robert Thornby. The Storyi A theatrical company Is stranded in the West, and Geraldine, the leading lady, persuades her dancing partner, Freddie, to impersonate Black Jim, a notorious bandit, hoping to capture him and win the reward offered. The real bandit, however, appears, shoots Geraldlne in the hand, takes her to his cottage, and his gang tries to make love to her. Fred die shows a yellow streak, while Jim protects her. In a row, the cabin Is set on fire, and Jim and Geraldine dash through the flames to safety. Her love reforms Jim, and he tells her there is no joy in lawless living or loving. Feature Jewel Carmen as LaBelle Geraldine and Henry Woodward as Black Jim. Program mid Advertising Phraaes: Beautiful Woman in Imminent Peril of Life and Honor Brings Quick Wit Into Victorious Play. Broadway Dancer and Western Bandit Battle for Love and Life. Love Breaks Fetters Applied by the Bonds of Law. Girl Captures Bandit and Frustrates Plot of Cunning Criminals. Trip-Hammer Blows in "Lawless Love" Awakens New Sensations. Bad Man Risks Death to Save Girl Who Sought His Life. Advertising Anclea: Play up the Star if she is a favorite with your patrons. For newspaper work offer the suggestion of the stage dancer when a band of bandits fight for her possession and her dancing partner proves a coward. Give the premise without the climax, and paint the situation vividly. For a throwaway try, "Girl! Did you ever have just one man fight for you? Think what it would be If a whole bunch of outlaws struggle for your favor! See 'Lawless Love' at (house) tonight." AdvertiNlng Aid: One, three and six sheets, two styles of each. Lobby displays, SxlO, 11x14 and 22x28. Announcement slide. Cuts, mats and press sheets (cuts are made on special order at rate of 20 cents per column; mats and press sheets are mailed gratis). Released August 23. "HEART OF THE WILDS" Adolph Zukor Presents Elsie Ferguson in a Thrilling Story of the Canadian Northland. Caat. Jen Galbraith, a Tavern Keeper's Daughter Elsie Ferguson Peter Galbraith, Her Father, Joseph Smiley Val Galbraith, Her Brother. . . .Matt Moore Pierre, a Cowboy Escamilo Fernandez Sergeant Tom Gellatly, of the Mounted Police Thomas Meighan Grey Cloud, an Indian Chief, Sidney D'Albrook Directed by Marshall Neilan. The Story: Val kills an Indian who has made an Insulting remark to his sister, Jen. Sergeant Tom, of the Mounted Police, starts out with sealed orders for the Archangel Post, and stops to see Jen. Val's father learning that Tom Is in pursuit of Val drugs his coffee, and Jen, ignorant of PERFECTION IN PROJECTION Gold King Screen 10 Days' Trial No. 1 Grade, 75c; No. 2 Grade, 50c— Stretchers included. Tiy before you boy. Sold by ill the leading supply dealers throughout the country. Factory, ALTUS. OKLAHOMA Duhem Motion Picture Mfg. Co. Expert Developing, Printing and Coloring CAMERA OUTPTT8 AND RAW FILM SUPPLIED 985 Market Street CAMERA MEN SENT ANTWHERE San Francisco, Cal.