Moving Picture World (Jul - Aug 1918)

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
0001389
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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August 31, 1918 THE MOVING PICTURE WORLD 1305 the contents of the orders, carries them to their destination. Learning the truth she seeks to prevent Tom from carrying out his mission, and seriously wounds him. Tom tells the Mounted Police that he accidentally shot himself. A cowboy is forced by "Val to confess that he murdered the Indian, and Jen nurses Tom back to health. Feature Elsie Ferguson as Jen Galbraith and Thomas Meighan as Tom Gellatly. Program and Advertising Phrases: Pictures that Recall the Wilderness and Thrill with Excitement. Gripping Narrative of Adventure in the Great Canadian Wilds. Life and Adventure with the Canadian Mounted Police. Love Struggles with Duty in Battling for the Law of Life. Elsie Ferguson in Her Latest and Greatest Screen Success. Advertising Angles: Capitalize Miss Ferguson's success in earlier play at your house, and tell that In this she has a vivid role which she handles admirably. In your newspaper work use such catchphrases as, "Pistol bullet was Cupid's dart," "Shot man she loves to save her brother." Play up the fact that Miss Ferguson has an entirely new style of character to play, and get your readers Interested to the point of coming to see how well she will play it. Advertising Aids: Two each one, three and six sheets. One 24-sheet. Lobby displays, 8x10, 11x14 and 22x28. Cuts from one to three columns on star and production. Advertising lay-out mats. Slides. Press book. "THE GREEN GOD" Greater Vitagraph Presents Harry Morey and Betty BIythe in the Odd Story of a Stolen Chinese Idol and the Way It Found Its Home Again. Cast. Owen Morgan Harry Morey Muriel Temple Betty BIythe Major Temple Arthur Donaldson Robert Ashton George Majeroni Limin Bernard Siegel McQuade Robert Gaillard Priest of Buddha Joseph Burke Directed by Paul Scardon. The Story: Major Temple vainly tries to purchase of the priests the Green God he sees on a visit to China. He commissions Robert Ashton to get it for him, promising him the hand of his daughter in marriage. Ashton steals the idol, and brings it to the Morgan home, demanding a cash bonus as well as the girl. Temple refuses, and vows that Ashton shall not leave the house alive unless he delivers the god. Muriel goes to his room that night to plead with him for release from the promise, but he is obdurate. In the morning he is found dead. Doors are locked, and the only clue is Muriel's handkerchief, which she dropped. She is suspected, as is Temple, but she is saved by Morton after stirring scenes in a Chinese temple to which he has been lured. Feature Harry " Morey as Owen Morgan and Betty BIythe as Muriel Temple. Program and Advertising Phrases: Brave Girl Defies Father Who Would Barter Her for Gold and False Idols. Curio Hunter Searches the World and Finds Greatest Curio is His Own Daughter. Oddly-Conceived Photoplot Will Hold Attention by Mysterious Impulse. Novelty in Photoplaying Provides Gripping Entertainment. Sensational Scenes and Gripping Episodes Thrill the Imagination. Vitagraph Presents Harry Morey and Betty BIythe in Gripping Photodrama. Advertising Angles: The title and story lend themselves to a teaser campaign with sueh questions as, "What would you do with a Green God?" "Would you sell your daughter for a Green God?" etc. If you can pick up some old casts on the Billiken order paint them green, and use them to dangle from window cards. With some red and gold paint you can fake a shrine for the lobby for the god, using incense to help the ballyhoo on showing days. Before you begin your campaign post a Chinese announcement in the lobby, asking people to watch for the translation. Advertising Aids: One design each one, three and six sheets. Window cards. Lobby displays, 11x14 and 22x28. Heralds. Slides. Plan book. Press sheet. Released September 2. "THE TURN OF THE WHEEL" Goldwyn Presents the Famous Operatic Artiste Geraldine Farrar in a Splendid Production Worthy Her Artistry. Cast. Rosalie Dean Geraldine Farrar Maxfield Grey Herbert Rawlinson Frank Grey Percy Marmont Bertha Grey Violet Heming Wally Gage Hassard Short Rosalie's Aunt Maude Turner Gordon Attorney Stanfield Henry Carvil American Consul Clarence Handysides Manager of Casino Ernest Maupain A Young Girl Mabel Ballin Directed by Reginald Barker. The Story: Rosalie Dean, an American girl at Monte Carol, sees a player, Maxwell Grey, leave the tables broken in fortune. Singularly attracted by him, and knowing what so often happens at the tables, she follows him and arrests his hand just as he is about to commit suicide. With a stake she forces upon him he wins back his money and more. In the midst of their happiness Grey is arrested charged with the murder of his divorced wife in New York. Rosalie follows him and never loses faith, though he declines to offer any explanation. It is due to her shrewd detective work that the matter is finally cleared, and it is shown that Grey is protecting others at the cost of his own safety. Feature Geraldine Farrar as Rosalie Dean and Herbert Rawlinson as Maxfield Grey. Program and Advertising Phrases: Famous Grand Opera Star Returns to Screen with Tensely Dramatic Photodrama. Herbert Rawlinson, Famous Screen Star, Supports Grand Opera Queen. She Played for Love as High Stakes and Guessed the Wheel's Turn. Story of a Beautiful Woman Who Risked Her All for Love. True Hearts Win in an Exciting Game of Love. Winning the Capital Prize in Dan Cupid's Monte Carlo. Advertising Angles: Play up the star heavily. Point out her operatic successes, tell of her rich costumes and famous jewels and her beauty. Use the portrait lithographs plentifully as the centres of window displays. You can do this where you could not get in with the average star. PHOTOPLAYLETS MAKE YOUR LOCAL MERCHANTS GLAD TO USE SCREEN ADVERTISING Exclusive Territory — Wonderful Sample Outfits — Helpful Cooperation — Investigate ROTHACKER FILM MFG. CO. S^?oTSL5o7s RICHARDSON'S MOTION PICTURE HAND BOOK FOR MANAGERS and OPERATORS Published by The Moving Picture World A carefully prepared guide to perfect projection. An invaluable help to every individual in the trade who has to do with the mechanical handling of motion picture film or the management of a moving picture theatre. Over 680 Pages of Text. Illustrations include detail diagrams of the leading makes of projection machines. Substantially Bound in Red Cloth, S4.00 Sent Postpaid on Receipt of Price by MOVING PICTURE WORLD 516 Fifth Ave.. New York City 917 Schiller Bldg., Chicago, 111. Wright & Callender BIdg, Los Angeles, Cal. Iran^/brfeK Automatically supplies only such voltage as arc requires. No waste of current In ballast. HERTNER ELECTRIC CO. W. 114th St.. Cleveland. OhU W* Ifannfaetnr* Complete EXIT Signs <5 to 7» C*nU In Quantity All* Fir* Escape Sirna and Oth.r Spadaitlaa T. L. ROBINSON & CO. 105 W. Monroe St, Chicago