Moving Picture World (Jul - Aug 1918)

1306 THE MOVING PICTURE WORLD August 31, 1918 PHOTO GRAVURE PROGRAM 4 pages; fize. 8V4 inches Ion* and 5V^ inches in widih. Picture covers nearly enlire front page. 35 BIG NAMES Write for specimens. $3.00 per thousand i" any • quantity desired. LARGE HAND-COLUKED PICTURES Size. 22x28 inches. Every prominent player 75c. each FACSIMILE OIL PAINTINGS. sU sizes, from $2 SO to «:r. oil framed. THE SEMI -PHOTO TOST CARDS. 13.50 per thousand, of orsr 000 i'la>ers. PHOTOGRAPHS, siw 8x10. of all the prominent plavera. 600 different names. 20c earh LAROI PICTURES, HANI) COLORED, size 11x14. all 'hi prominent player* SMAI.I. PHOTOGRAPHIC CARDS of all players. Si 00 per thousand. SI.NOLE COLUMN CUTS of every prominent player. 50a each. KRAUS MFG. CO. 220 West 42d Street. Nr» York 12th Floor. Candler Huilding HE'S gone across — YOU "come acrom"! Adopt a SOLDIER and Supply him with "SMOKES" for the Duration of the WAR! YOU know that our lighting men are begging for I baieea Tobacco cheers them. Thej nrrtl It. "Send more cigarrttrs." "We can't net half enough mii< kcs nvit here." "A figure-tie is the first thing a aanajftrled man asks for " Almost every m:nl brings many thousands <>f such request* $1.00 a Month Keeps a Soldier Sopplied— Will YOU Be a "BIG BROTHER " or a "RIC. SISTER" to a Lonely Fighting Man? Every dollar Benda four 15c. packages of tobacc>. Mail the money and coupon right now. "OUR BOYS IN FRANCE TOBACCO FUND 19 Weat 44th Street. New York City Depository: Irvlag Nations! Bask. New York "I wish you all pnaallslf success In your admirable effort la get our boy* in France tobacco." — THBODORB ROOSEVELT. Endoraed by The Rerretary of War The Secretary of Um Nsvy The AuMrteaa Bad Cms* Cardinal Gibbons L>man Abbott H.I. hi U isr Gvnrude A'bertoa Tbendure R-werelt Alton II Parker And the Entire Nation "OUR BOYS IN FRANCE TOBACCO FUND" 19 Wast 44th Street. Ne» lul GENTLKMKN: I went to do ru» part to help Um American soldiers who are n.hiln, uy battle In Prance. If tnbmrro will do u. Pss fot i<.ba/->-o (Chsek kotow haw yea desire ts contribute ) I aaceoat |I.M. I will adopt s Midler sad seas! yea t' 00 s month to supply hi* «lta "sasskas" far the duratloa of tk* oar. I send yoo herewith .• Bay eentrlbu ttoai towards the purchase of tobaeee far Aaterteaa soldiers. This does sot obligate sss ta ewe tii bate sjers. \ NAME AJUIRE88 Increase your newspaper space and name the star in big type, but always make it plain that there is a story as well as a star. You might use that fact for a slogan. If you cannot get hold of a roulette wheel you can make one with red and black paint. Letter the Mack segments "Death" and the red "Life and Happiness." Mount it below a pointer so that the tip points exactly to a dividing line, and below ask. "What did the turn of the wheel bring Geraldine Farrar?" Advertising Aids: One one-sheet, two three sheets, one six and one 24-sheet. Rotogravure one-sheet. Lobby displays, 8x10, 11x14 and 22x28. Coming and current slides. Advertising and scene cuts. Photographic line-cut copy for ads. Press book. Music one-sheet. Released September 2. "A BURGLAR FOR A NIGHT" Paralta Plays, Inc. Presents J. Warren Kerrigan in a Story that Starts in Hong Kong and Ends in the Whirl of New York. Caat. Kirk Harden J. Warren Kerrigan Daniel Marden Robert Brower James Herrlck Charles French Wilbur Clayton Herbert Prior William NeaJ William Elmer Janet Leslie Lois Wilson Maggia, Janet's maid. I die Yeamans Titus Ruby Fallon Arma Roma Directed by Ernest Warde. The Bterj : Kirk Marden brings home from China William Neat i man who has helped him In a row with the natives. Il<' finds his father ill and In great distress because a raid Is being made upon the railroad which he controls. Kirk promises him to get him back the road. The operations are being conducted by James Herrlck. the president of the road, and Clayton, the road's attorney, who Is -aged to Hcrrick's niece, Janet, who Kirk rescued as his yacht came into port. Neal takes Kirk to a thieves' college, where he learns to crack safes, and he goes to Herrlck's to look Into the safe there. Janet Interrupts, and Kirk abducts her. Neal advises that he marry her, since a wife cannot testify against her husband. A fake marriage is provided for, and Janet returns to her uncle to announce her mac i hough she does not know that it was Kirk who married her. Jusi thai Kirk walks In to denounce Herrlck. and Janet announces him as her husband. There is a clash of wills in which Kirk Is victor, and the plotters abandon their attack upon the road, while Janet and Kirk plan to ratify their marriage. Feature J. Warren Kerrigan as Kirk Marden and Lois Wilson as Janet Leslie. Program and AdvertlalnK Pkrasesi Love Laughs at Bolts, Bars and Combination Safes. Sensational Outcome of a Street Fight in Hong Kong. How Wall Street Magnate Was Saved from Ruin by His Burglar Son. Promoting Science Out of Safe-cracking and Love-making. Odd Photoplot Holds Attention Through Novel Arrangement of Episodes. Paralta Photoplays Offer a Genuine Novelty In Photoplots. Advertising Anglea: Play up Kerrigan pictorially and in your advertising, and tell that he has become an expert safe breaker. Use such lines as, "See Warren Kerrigan crack a safe in 'A Burglar for a Night at (house and date)." Announce him in a teaser campaign as "J. Warren Kerrigan. G. S. B.," and later explain that the initials stand for "Graduate Safe Blower." If you can borrow a prop or second-hand safe use it for a lobby display, telling that Kerrigan can open a safe like that with one hand tied behind him. Use the abduction, as a side angle for one advertisement. Advertising Aids: Two designs each one and three sheets. One six-sheet Thumbnail and one to three column cuts in electro or mats. Press book. Released August 5. WE NEVER DISAPPOINT "'TILL I COME BACK TO YOU" Je*8e L Lashy Presents Cecil De Mille's Newest Production with Bryant Washburn, Florence Vidor and Other Favorites. Caat. Captain Jefferson Strong, „ Bryant Washburn K-'°rnv • "t/ • '. Florence Vidor , aTk VUtZ G' Butler Clonbough King Albert Winter Hall £"21?/ Geor*le Stone '^usette. Julia Faye rr 9gr V ' ' ', L,llian Leigh ton U. S. Colonel Clarence Geldart ?n°.Baa.'""' May Giraccl Rosa s Father c Renfeld Hans F. Butterworth Directed by Cecil B. DeMill. The storj: Yvonne, a young and beautiful Belgian girl, has marii, ,| Karl Von Krutz, a German. When war breaka out and Belgium is invaded he discloses himself to her as a spy. and joins the colors The time passes, and America comes Into the war. captain Jefferson Strong Is detailed to enter the German lines to destroy a liquid flre base. He assumes the uniform and papers of Von Krutz, and Is i it i milted to arrange a pretended escape with other German prisoners to divert suspicion. Inside the Hun lines he Is ■ rated and given a furlough. He goes to the Von Krutz farm, where he locates the storage place for the explosive, and causes It to be mined from the American lines, but to save the lives of Yvonne and sixty-five young orphans she is caring for he cuts the wires and averts the explosion. He is tried by court martial, but freed at the plea of King Albert, and th« ■ !■ ith of Von Krutz opens the door to romance. Feature Kryant Washburn as Captain Jefferson Strong and Florence Vidor as Yvonne. I'roKrnni nnd Advertising Phrnseai Here's a War Play Without the Horrors of War with All the Thrills of Victory. Bryant Washburn Star of Romantic Love Story with War Thrills. Soul-Stirring Incidents with Thrills of War and Victory. Sensational Episodes and Gripping Scenes Hold Tense Attention. King Albert of Belgium MoTlng Figure In Great Photodrama. Latest Artcraft Feature Has Bryant Washburn as Dashing Hero. Advertlalng Anglest Play up Bryant Washburn as the star If he is liked by your patrons, but also point out strongly that these special DeMille productions to which the director gives his name are first of all better than usual stories, with a good ensemble. You might even go so far as to predict that these are the first stories of the future in which the care in directing is more important than the star TELEPHONE BRYANT 5576 fPhMTOW Film j>S2Eatoi^es VKiJjyiJ^bJVY I * 220 WEST 42 HP STREET ALLAH A.L0WNES ^^n^>^a * * ^ew york GEN.MGR