Moving Picture World (Jul - Aug 1918)

August 31, 1918 system. The lithographs are better than average. Arrange to use some. In all your advertising be careful to explain that the war is merely incidental and gives color to a real story. If you have this at a draft period make the title a catchphrase around town. Advertising Aids: Two each one, three and six sheets. One 24-sheet. Rotogravure one-sheet. Lobby displays, 8x10, 11x14 and 22x28. Cuts from one to three columns on star and production. Advertising lay-out mats. Slides. Press book. Released August 26. "MONEY MAD" Goldwyn Presents Mae Marsh, "The Girl with a Thousand Personalities," in One of the Strongest Plays in Which She Has Yet Been Seen. Cast. Elsie Dean Mae Marsh William Gavin Rod La Rocque Martin Ross John Sainpolis Sima Macey Harlam Rev. Wm. Gavin Alec B. Francis Fanette Corinne Barker Mrs. Ross Florida Kingsley Directed by Hobart Henley. The Story: Martin Ross, step-father of Elsie Dean, has married for money. He is devoted to the occult, and has in his household a Hindu servant, Sima, who is in part his master. Sima contrives the death of Mrs. Ross. Elsie is sent to school after her mother's death, and on her return finds Ross completely under the domination of Sima and a woman named Fannette. He taunts Elsie with eating the bread of charity. Elsie, with the aid of Billy Gavin, a childhood sweetheart, preys upon Ross' credulity and traps the trio into confession that brings with it drastic punishment and restores her to her own. Feature Mae Marsh as Elsie Dean and Rod La Rocque as William Gavin. Program and Advertising Phrases: Intensified Interest in the Life of a Girl Who Lived and Loved in a House of Lies. Quick Wits and True Love Triumph Over Intrigue and Conspiracy. Crime Committed for the Almighty Dol. lar Avenged by Pretty Girl. Pretty Girl Detective Outwits and Captures Hardened Criminals. Here's a New Kind of a Detective Story with Surprise Finish. Conspiracy and Intrigue Frustrated and Exposed by Clever Girl Detective. Advertising Angles: You can cash in most surely through the use of the star, but you can also win new interest among strangers by attractively presenting the sketch of the story. Recall the many frauds practised by pseudo occultists, and tell that In this play Miss Marsh shows how a clever girl can defeat them. Study the advertising plans offered in the press sheet. They cover the subject amply. Advertising Aids: One one-sheet, two three sheets, one six and one 24-sheet. Rotogravure one-sheet. Lobby displays, 8x10, 11x14 and 22x28. Coming and current slides. Advertising and scene cuts. Photographic line-cut copy for ads. Press book. Released August 25. "A LAW UNTO HERSELF" Paralta Plays, Inc. Presents Louise Glaum in a Story of France That Begins Long Before the War and Ends with the German Occupation. Cast. Alouette DeLarme (Von Klassner), Louise Glaum "WILD LIFE" Triangle Presents William Desmond and Josie Sedgwick in a Story of the Dance Hall Days of the West That Has Passed. Cast. Chick Ward William Desmond Helen Martin Josie Sedgwick Mae Garcon Dot Hagar Steve Barton Ed. Brady Red Kelley Orral Humphries Al Graham Pettie THE MOVING PICTURE WORLD Kurt Von Klassner Samuel DeGrasse LeSieur Juste DeLarme.. Joseph J. Dowllng Bertrand Beaubien Edward Coxen Stephanie Irene Rich Fleurette DHermonville Elvira Weil Fritz Von Klassner Roy Laidlaw Bertrand Von Klassner (ape 10), liurwell Hamrick Bertrand Von Klassner (age 20), Georse Hackathorne Bertha Von Klassner Peggy Schaffer Old Servant Jess Herring Directed by Wallace Worsley. The Story: In the Champagne district of France twenty odd years ago, Juste De Larme, a prosperous wine grower, forces a marriage between his daughter, Alouette, and Kurt Von Klassner, a Prussian. Alouette has already married Bertrand Beaubien, her father's overseer, and does not know that it was Kurt who caused Bertrand's death. The years pass, and under Kurt's care the vineyards prosper. No one dreams that the Prussian overseer is even then preparing gun emplacements for German guns in the vineyards. When the war breaks out Kurt returns to Germany, but their son, in reality the son of Alouette and Bertrand, enlists in the French army. The Germans take the country, and Kurt shows them the emplacements. DeLarme is killed, but Alouette is unmolested because she is the wife of Kurt. For a time she is able to protect Fleurette, her son's betrothed, but not for long, and the poor girl is killed by her fiance at her own request to save her from German brutality. It is the harvest time of the devil, and both Fleurette and Bertrand are gathered by the evil sowers. Feature Louise Glaum as Alouette De Larme and Edward Coxen as Bertrand Beaubien. Program and Advertising Phrases: Death and Disgrace in the Trail of the Hun Avenged by Loyal Sons of France. Gripping Story of Prussian Intrigue Foiled by French Bravery. Side-lights on the World War Reflect Deeds of Heroism. Love and Loyalty Save Fair Name of French Heroine. Paralta Photoplays Offer Thrilling Story of Modern France. Sensational War-Drama with Great Call to Patriotism. Advertising Angles: Tell your patrons that this is a vivid side light on the world war, but not in itself a war drama. Play up Miss Glaum, and tell that she has an unusually strong role. In the newspaper work hammer on the German atrocities angle. Tell that this is just one of thousands of similar incidents. Try and get the local patriotic societies to attend in a body the opening night if you run two or three days. Do not offer it as propaganda, but as a drama. Advertising Aids: Two designs each one and three sheets. One six-sheet. Thumbnail and one to three column cuts in electro or mats. Press book. Released August 19. 1307 4 K. W. Electric Generating Set 60 or 110 volts for stationary or portable moving picture work and theatre lighting. Smooth, steady current, no flicker. Portable type with cooling radiator all self-contained. Send for Bulletin No. 26 Universal Motor Co. OSHKOSH, WISC. SPECIAL ROLL TICKETS Tour own special Ticket, any printing. any oolora. accurately numbered : every roll guaranteed. rVnipon ticket* for Prtr« Drawings. 5.000 $2 50. Prompt shipments. Cash with the order. Get the samples. Send diagram for Reserved Seat Coupon Tickets serial or dated. Stock tickets 5.000 to 25.000 fifteen Ocents per thousand, 50.000 ten cents, 100.000 nine cents. PRICES Five Thousand J1.25 Ten Thousand 2.50 Fifteen Thousand 3.75 Twenty-6 ve Thousand 5.50 Fifty Thousand 7.50 One Hundred Thousand 10.00 National Ticket Co., shamokin. Pa. GUARANTEED Mailing Lists MOVING PICTURE THEATRES Every State— total, 25.300: by Statee.13.50 Per M. 1.500 film exchanges 5.00 313 manufacturers and studios 2.00 308 machine and supply dealer!.... 2.00 Further Particulars: A. F. WILLIAMS, 166 W. Adams St., Chicago Your DEVELOPING, PRINTING and TINTING will reoeive the attention of expert laboratory hands, and the finished product vHU meet with your entire tatitfaction — if you PLACE YOUR WORK WITH STANDARD MOTION PICTURE CO. 1620 Mailers Bldg.— Phone: Randolph 6692— Chleaae