Moving Picture World (Jul - Aug 1918)

August 31, 1918 THE MOVING PICTURE WORLD 1309 Intrigue and Cunning Baffled by Fate's Remorseless Rule. Advertising Angles: The plot of the story deals largely with the spy scare. The housekeeper thinks that a stranger is the spy who is signaling a submarine, but discovers when it is too late that It is her own son. Make the most of this dual angle in your newspaper work and suggest questions along the lines of, "What would you do if you discovered that your son was a spy and you had already denounced him to the Government?" Hint that this story deals with a situation that has become a reality — the activity of the U-boats in American waters. With a few joints of stove pipe camouflaged with paint and some bits of mirror you can build a periscope for a lobby display that will do good work. Advertising Aids: Two each one, three and six sheets. Press sheet. Filler sheet. Ten-minute novel. Slide. Heralds. Lobby displays, 8x10 sepia, 11x14 sepia, 22x28 colored. Cuts. Released August 25. "THE UPHILL PATH" Frank Keeney Presents the Distinguished Dramatic Star, Catherine Calvert, in the Story of a Woman Who Found the Way to Better Things. Cast. Ruth Travers Catherine Calvert Daniel Clarkson Guy Coombs Chadwick Blake Dudley Ayers Howard Mason Frank Beamish Gilbert Hilton Charles Craig James Lawton Russell Simpson Cecily Lawton Dorothy Dunn Mrs. Clarkson Winona Bridges Mrs. Blake Gene Lenot Directed by James Kirkwood. The Story: Ruth Travers, the young niece and ward of Howard Mason, elopes with Chadwick Blake to escape the importunities of Gilbert Hilton, whom her uncle seeks to force upon her to cover his embezzlement of Ruth's small fortune. Too late she discovers that Blake already has a wife. She drifts with the current of circumstance. But the death of Mason just after he has made a lucky gambling coup leaves her a little money, and she determines to escape. She seeks a small town where the interest of Daniel Clarkson, a minister, wins her the enmity of James Lawton, who seeks a marriage between Clarkson and his daughter. Blake turns up, and Lawton learns the story, denouncing Ruth to the minister, who, when he learns the truth, forgives her, and, knowing that he will lose his pulpit, he enlists, promising to return and marry Ruth when the war is over. Feature Catherine Calvert as Ruth Travers and Guy Coombs as Daniel Clarkson. Program and Advertising Phrases: Great Beauty a Lasting Curse to Girl Who Finds Happiness After Many Adventures. Odd Tricks of Fate Turn Girl s Path from Misery to Happiness. Thrilling Photo-drama Carries Interestimpelling Plot to Surprise Ending. Sensational Scenes and Gripping Episodes Thrill and Entertain. Chase for Happiness Carries Girl Through Sensational Episodes. Thrills and Excitement Raise Sensational Photoplay to Entertaining Heights. Advertising Angles: Boom the beauty and stage fame of the star. In your descriptive advertising play up the latter portion of the story, and contrast the ac tion of the minister with the hypocritical behavior of Lawton. Work it carefully to avoid giving offense. Use photos for the lobby display. Advertising Aids: Two one sheets, two three sheets, one six-sheet. Eight 8x10 black-and-white, eight 11x14 sepia, and one 22x28 colored gelatin photos. One three-column, one two-column, and three one-column production cuts. One each one-column, two-column, and three-column "ad" cuts. Publicity photos and slides. "BOSTON BLACKIE'S LITTLE PAL" Metro Presents Bert Lytell in an Interesting Screen Version of Jack Doyle's Famous Red Book Story. Cast. Boston Blackie, a gentleman crook, Bert Lytell Mary, his business partner. .Rhea Mitchell Donald Lavalle Howard Davies Martin Wilmerding Frank Whitson Mrs. Wilmerding Rosemary Theby Martin Wilmerding, Jr Joey Jacobs Jackson, the butler John Burton Directed by E. Mason Kepper. The Story: Boston Blackie is a gentleman crook whose latest plans threaten the safety of Mrs. Wilmerding's jewels. Mrs. Wilmerding is a neglected wife who finds solace in the company of her little son, but she is beginning to take an interest in Donald Lavalle. To attend a dance with him one evening she refuses to go to their ranch with her husband, and they have their first open quarrel. The coast clear, Blackie is introduced into the house by his sweetheart-confederate. Little Martin interrupts him at his work on the safe. He is sleepless, and insists that Blackie come upstairs and play with him. Blackie gets the little chap to sleep and returns to his work just as Mrs. Wilmerding returns from the dance with Lavalle, who persuades her to elope with him. Then the memory of the kiddie stirs Blackie and — well a safe blower has to be resourceful. Feature Bert Lytell as Boston Blackie and Joey Jacobs as Martin Wilmerding, Jr., his little pal. Program and Advertising Phrases:' Boston Blackie, Gentleman Crook, with His Own Methods of Robbery Incites Photodrama. Sensational Scenes and Thrilling Episodes Predominate. Baffling Plot Reveals Interest-Impelling Detective Story. Gentleman Crook Revels in Wealth While Society Gasps. Most Interesting of Detective Plots Baffles the "Screen Sleuths." Popular Fiction Translated to the Screen in Gripping Episodes. Advertising Angles: In your advertising recall the Red Book story and tell the theme without disclosing the climax. Work catch-phrases along the lines of. "Always know the husband of the woman you want to elope with. Donald Lavalle had never met Wilmerding — and it made trouble for him." For a window card stamp thumb and finger prints in the border, and tell that Boston Blackie left no finger prints when he cracked a safe as shown in the story. Advertising Aids: Two each one, three and six-sheets. Press sheet. Filler sheet. Ten-minute novel. Slide. Heralds. Lobby displays, 8x10 sepia, 11x14 sepia, 22x28 colored. Cuts. Released August 26. "NEWMAN" Brass Frames and Rails Kead What C. A. Morrison of The Princess Theatre, Hartford, Conn., nays about Newman (juuliiy Gentlemen : We uave inirrbased quite a number of llrass Frame* and Kasi-'ls. toKt-'llii-r wttb Brau Ticket Itail and Three-Sheet I :ra sb Poster Frame* of your Company. All or these good* reached us In perfect condition and the quality was the best. I havs told several other managers In the city of your goods and la several Instance*) orders have been sent you — all of which goes to show that your beat advertiser is a satisfied customer. PRINCESS Tlll.'ATKK CO.. Inc. Hartford, Conn. C. A. Morrison. Mgr. Insist on the Name "Newman" When Buying Frames Write for New 1918 Catalogue We manufacture the frames in various finishes which do not require polishing. The Newman Mfg. Co. ESTABLISHED 1882 717-19 Sycamore Street, Cincinnati, O. 68 W. Washington Street, Chicago, III. Canadian Representative — J. T. Malone, Ttlalto Theatre Bldg. . Montreal. Canada. Pacific Coast — G. A. Metcalfe, San Francisco, C*L Frames, Easels, Ralls, Grilles, Signs, Choppers, Kick Plates. Door Bars Par the fullest and latest new* of the isoving picture industry in Great Britain and Europe — for authoritative article*) by lendIn*; British technical men — for brilliant and strictly impartial criticisms of all liana, read THE BIOSCOPE The Leading British Trade Journal with an International Circulation 85 Shaftesbury Avenue, London, W. Specimen on Application WAAB I %£ZSA iELLS t FIBRE IMPLEX? SCREENS MACHINES g SUPPLIES 1327 VINE ST. PHILADELPHIA AMERICAN jfotoplaper (Trade Mark Registered) The Musical Marvel Write for Cntnletjn* AMERICAN PHOTO PLAYER CO. •2 Went 45th Street New York City HARVEY EXPOSURE METER A new priiv-iplr for Motion rjcjmr Show a«5£" ■ ■ "■ — Camsras Show. aa5c§» — . " arrtopTFor all linKiEamrvoft oohi rSHTTOt Tli* Ns2 Harwy Expojutt M«ter is for ,,u oth#r camera* Y<»rD^U.wCLHj>vw/ 105 S«tWW.SiP«»fc_ We exercise as much care and concern in DEVELOPING and PRINTING as you do in producing a film. Protect your work with our experience and high standards of quality workmanship. EVANS FILM MFG. CO., 416-24 West 216th St, New York City StSh^i