Moving Picture World (Nov - Dec 1918)

Page scan 000942 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Nov - Dec 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov - Dec 1918)
Leaf #:
000942
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
June 27, 2024
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1464 THE MOVING PICTURE WORLD December 28, 1918 New York Goes Over! a UNDER FOUR FLAGS" the 3d Government War Film, showed simultaneously at the Rialto and the Rivoli, and attracted great crowds to both these popular theatres. "Under Four Flags" made such a tremendous hit with New Yorkers that the Rivoli Theatre, which rarely employs a "repeat," arranged to show the film a second week! The experience of exhibitors proves that the Government War Films go over big. They are profit-makers, too. The rental has been figured on a basis that will permit of showing at regular admission prices. How many of these official pictures have you shown to your patrons : The Official War Review (Weekly)— Pathe Pershing's Crusaders — First National Exhibitors Our Bridge of Ships — General Film Corporation America's Answer Under Four Flags U. S. A.-Series Available through the World Film Corportion, exceot FOR CALIFORNIA: Sol. L. Lesser, State Council of Defense, San Francisco. FOR MICHIGAN: Michigan War Preparedness Board. Lansing. Midi. (Except Detroit and Wayne County. __ through World Film Corporation.) Here's what the Metropolitan dailies had to say about the new film : NEW YORK TIMES: The man in the street must see "Under Four Flags" to know what it is, both as a war review and as a picture. NEW YORK SUN: The films dreiv heavily yesterday in spite of the rain, and proved well worthy of expectations. NEW YORK WORLD: "Under Four Flags" aroused the spectators to spontaneous enthusiasm. N. Y. EVE. TELEGRAM: "Under Four Flags" is the most graphic presentation of the actual participation by the Americans in battle. EVENING MAIL: New Yorkers shouted themselves hoarse and applauded themselves limp at the achievements of America and her allies. "Under Four Flags" went over the top with a characteristic American bang. NEW YORK AMERICAN: Soldiers, sailors, marines, civilians, women and children stood in line for a chance to see "Under Four Flags." THE GLOBE: It was the Big Chance of the movies, and the movies were equal to it. Naturally no such opportunity has occurred before in the life of the films. The Bureau of War Photographs The Bureau of War Expositions presented by the United States and Allied Governments Committee on Public Information Geo. Creel, Chairman Tli rough the Division of Films Chas. S. Hart, Director, Washington, D. C.