Moving Picture World (Aug 1916)

THE MOVING PICTURE WORLD August 19, 1916 Gaumont Program for Week of Aug. 20 Contains Three Single-Reels and Possibly a Five-Reel Feature. OWING to the Gaumont policy of not announcing a foreign lil m until it lias passed through the war zone, and ely in America, the company is not in a position to announce a remarkable five-reel production which it is hoped to release through Mutual the week of August 20. However, the three single-reel releases of this week have Scene from "Reel Life" (Mutual). already been determined. Upon August 20 Reel Life No. 16 will have as its leading subject "The Power of Water." This gives vivid pictures in historic sequence of the development from the old fashioned water wheel to the electric turbine. On the same reel will be one of the Gaumont' tabloids. It is one of the series dramatized from episodes which have been so popular in "Life" under the title of "What Would You Do If — ?" The present diminutive photoplay asks specators what they would do if they were so very fat and their spouses preferred other company. Miss Nan Evans is the featured player, supported by "Bud" Ross. Quaint Cape Cod is pictured in "See America First," No. 50, released August 23. The Gaumont camera has caught for tbe screen such important historical places as Plymouth Rock and the grave of Miles Standish. There are pictures of the old grist mill at South Yarmouth, and characteristic views of seacoast scenery from Hyannisport to the cape. On the reel with "Quaint Cape Cod" is one of the Gaumont Kartoon Komics from the pen of Harry Palmer. It is called "Kuring Korpulant Karr^ " and deals with the gyrations of a fat young lady who takes up roller skating in a serious way in the effort to reduce. Mr. Palmer is at his best in this picture. The third single-reel of the week is the ever-popular Mutual Weekly. As it is edited "up to the minute" there is no way of knowing even two days in advance what is will contain. New Stars for Ivan Productions Anna Nilsson, Harry Spingler, Wilmuth Merkyl, William H. Tooker, Frankie Mann and Rose Coghlan Included in Cast for "Her Surrender." FOR the second production to be made by the Ivan Film Productions, entitled "Her Surrender," under their new policy of all-star cast features, a notable cast of screen stars has been assembled. Anna Nilsson, star of the sensational serial, "Who's Guilty,;" recently completed by Pathe, and who achieved great renown in "The Regeneration," has been engaged to create the principal female role in the newest Ivan screen play. Rose Coghlan, the famous legitimate star, who this year celebrates her golden jubilee as an actress, fifty years on the stage, and whose work in "The Faded Flower," the last Ivan release, won the universal commendation of the critics, has been re-engaged for this new production. William H, Tooker, star of "A Fool's Revenge," and a principal in countless other screen plays, conceded the foremost delineator of character roles on the silent stage, will enact an important role. Harry Spingler, a leading juvenile, who has been starred for a year with William Farnum in Fox productions, and whose work in such well known screen plays as "The Plunderer" and "The Bondsman" have won him a large following among the film fans, will make his debut under the Ivan banner in Mr. Abramson's latest screen drama. Wilmuth Merkyl, who has been the leading man to Madame Petrova, and who was starred in such notable productions as "The Blindness of Virtue" and "Blazing Love," has been cast for one of the principal male roles. Frankie Mann, a noted player, long with the Vitagraph and Lubin companies, conceded one of the most charming personalities on the screen, has been given a novel vampire role to portray. "Her Surrender" emanates from the pen of Ivan Abramson, the author of the many former Ivan successes. As is usual in plays written by Mr. Abramson, the theme deals with an evil existing in everyday life and the play endeavors to point out the remedy as well as the cause and conditions arising therefrom. Work on this feature will commence immediately under the direction of Ivan Abramson. Marcel le Picard, the noted Photographic expert, has devised several novel light effects which will be first presented to the public on the release of this film. When completed, "Her Surrender" will be released through the Ivan exchanges as the regular scheduled Ivan monthly feature for September. Motion Picture Publicity Men Organize Articles of Incorporation Formally Approved and Permanent Officers Elected. TWENTY-FOUR advertising and publicity men representing, with two exceptions, every important motion picture producing company with offices in New York City, met at the Claridge Wednesday, August 2, to approve he articles of incorporation which had been drawn up for the Associated Motion Picture Advertisers by its counsel, Arthur Friend. The meeting had been called by the temporary officers, and the first business transacted was the election of permanent ones for the ensuing year, as follows: President, Arthur James of the Metro; vice-president, Wallace Thompson of Paramount; secretary and treasurer, E. Lanning Masters of V-L-S-E; executive council, John C. Flinn of the Jesse L. Lasky Photoplay Co., Paul Gulick of the Universal, Carl H. Pierce of the Oliver Alorosco Photoplay Co., Harry Reichenbach of the Frohman Amusement Co., S. B. Van Horn of the World Film Co., Hopp Hadley of the Mutual. The three elective officers are also members of this council ex-officio. Mr. James, in accepting the presidency, made it quite plain to those who had not attended the previous meetings that the A. M. P. A. was an organization without connection with any other body or board, and that it was the intention of its founders to confine its activities strictly to matters which appertain to advertising, and the welfare of advertisers. The articles of incorporation were then read and approved, and a vote of thanks was tendered to Mr. Friend for his efficient and expeditious work. Mr. Friend was also unanimously elected an honorary member of the A. M. P. A. The president then appointed a membership committee consisting of E. Richard Schayer, of the Louis J. Selznick Enterprises, Inc.; Nat G. Rothstein, of the Universal Film Mfg. Co., and C. J. Meegan, of the General Film Co., and the following publicity committee: Paul Gulick, of the Universal, chairman; Terry Ramsaye, of Mutual, and Ben Schulberg, of the Famous Players. Until permanent headquarters can be secured the regular meetings of the A. M. P. A. will be held in the Claridge, the next meeting being called for Wednesday, August 9. V-L-S-E STAFF CHANGES. Charles A. Meade, for the past year manager of the Dallas V-L-S-E. branch office, has been promoted to the managership of the Cleveland office, to supplant C. E. Shurtleff. He began his duties in the Ohio city on July 31. J. B. Dugger, who has been Mr. Meade's assistant in the Dallas office, will succeed him as manager. R. W. Bertelson, manager of the sub-office at Salt Lake City, has been forced to relinquish that position on account of ill health. His place is now being filled by F. A. Wagner, of whom much has been heard as a San Francisco salesman. In assuming the manageship of the Salt Lake City office, Mr. Wagner will come under the supervision of Frank Harris, Denver manager. Succeeding Mr. Wagner in the San Francisco office will be M. C. Wilder, who has been promoted to a salesmanship position from that of booker. Another young lady of the V-L-S-E. came into prominence when Miss J. James was named as booker of the San Francisco office to succeed Mr. Wilder. She has been secretary to Manager Quive of that office since the ascension of A. W. Goff to the assistant general managership of the Big Four. Previous to that time she was assistant to Mr. Goff and kept all statistics covering San Francisco, Los Angeles, Seattle, Denver and Salt Lake City offices.