Moving Picture World (Aug 1917)

Record Details:

Title:
Moving Picture World
Date:
Aug 1917
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Aug 1917)
Leaf #:
000462
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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1112 THE MOVING PICTURE. WORLD August 18, 1917 ■;-jt-<tt " ■■ ir " " IT rT " ir " " " " " " rr July for Instance We never did want a sky-rocket business. (A sky-rocket is all right while it lasts, but pretty soon there's nothing left but the stick.) What we wanted was a business that would grow and grow and keep on growing. So we started right — with a Machine so designed and built that it would project motion pictures better, and continue to do that longer than any other. Some said: "That Machine is too good. It isn't possible to build so good a Machine and sell it at a price that competes with ordinary Projectors." But we did both. And the results were remarkable. July for instance. We filled no unusually big orders during the month. Yet it was the biggest July we ever had. . More than that. It was the biggest month in the history of our business. Of course that tickles us. Tangible results from earnest effort are always gratifying. But it is of interest to you, too. The Machine that wins out in a quality fight, in the face of all kinds of competition, will be a mighty big asset to you. If you don't know the Simplex Distributor in your territory, we'll give you his name and address. And if you haven't a copy of Catalog "A" we'll mail you one. People don't take to pictures that shake; but Simplex projection, they think, "simply perfection" WE SELL MORE HIGH GRADE PROJECTORS THAN ANY OTHER MANUFACTURER IN THE WORLD. 1 I II II II ii ii ,.— ^-^v ThePrecisionMa(hne(6.Tnc. 317 East 34 th: St NewYork ■ ' ii ■■ " ■■ n ii ii ii ii ii=n: ^1— ~