NAB reports (Jan-Dec 1942)

Neville Miller, President C. E. Arney. Jr.. Assistant to President Edward M. Kirby, Director of Public Relations : Joseph L. Miller. Director of Labor Relations ; Frank E. Pellegrin, Director of Broadcast Advertising : Paul F. Peter. Director of Research : Russell P. Place, Counsel; Lynne C. Smeby. Director of Engineering SALES {Continued from page 185) in turn places the furs with some large storage company for han¬ dling. “The Citizens Fur Service, Inc., of Buffalo, N. Y., will participate to the extent of SO per cent of the radio advertising costs with any department store whose business they handle. I felt that this might be an item that would open up some business for otherradio stations, particularly when the department store can get half of the cost back.” Peanut Council Wants to Be Shown Broadcasters who hold that “they w'on’t buy it if you give it away” scored a point last w'eek when it developed that the Na¬ tional Peanut Council, of Atlanta, Ga., reported here March 20 as seeking free time for peanut copy, has indicated that it will try to do its job on the basis of free radio publicity if possible, and if unsuccessful, will then consider an advertising appropria¬ tion. As customary, the NAB Department of Broadcasting wrote the Council, outlining the industry attitude on such matters. John Outler, WSB, member of the NAB Sales Managers Executive Com¬ mittee, followed up personally in Atlanta, and reports: “The National Peanut Council, with headquarters here, is seek¬ ing w'ays and means to obtain publicity for their work — without the benefit of an> advertising appropriation. They think they are doing a great work and, in the light of the present emer¬ gencies, they consider it a sacred trust to apprise the great Ameri¬ can public of the calorific and dietetic advantages in eating pea¬ nuts. “They had made contact with this station along these lines prior to the receipt of your letter and I had explained to Mr. Jester the circumstances and the probable attitude of the better stations throughout the country. On the strengh of your letter, however, I made further contact with him and believe I got home the point that the results obtained from his method of circularizing the radio industry w’ould not justify the postage, printing and handling of the copy. His present attitude, however, is that this is a point to be proved. So the inclusion of the information in NAB Re¬ ports is quite in order. “The appropriation of any money for radio or other media will have to be made by the Council, and on the basis of information. Therefore, this looks like a continuing job and something may come of it. Certainly, we have an open-minded gentleman in Mr. Jester on whom to work.” These peanut scripts have been sent to program directors and conductors of women’s programs. If radio stations will second the N.AB’s invitation to the Peanut Council to use radio advertising on the basis of established rates, an appropriation may be forth¬ coming. Radio Training Courses During the w'eek a considerable number of students enrolled in the radio technician training program have enlisted in the .\rmy Enlisted Reserve Corps. 186 — April 3, 1942 Under this enlistment procedure these men continue w'orking at their present occupations until they have completed Part I and II of the 32-week radio course. Most of those who have enlisted so far are 1-A selective service men ; but others can be expected to see the advantages of serving in the fighting forces in such an important capacity as communica¬ tions. When all of the present classes have been canvassed for enlist¬ ment in the Reserve Corps, the Signal Corps wdll be ready for a campaign over broadcast stations to increase the numbers under training. No assistance from the industry is required at this writing. On April 2, Arthur Stringer, secretary, WAR Committee, was asked by the Chief Signal Officer to extend to each of the broad¬ casters concerned, his appreciation and thanks for their valued cooperation. He expressed his desire, also, that the coordinated efforts of all concerned may continue in the future. This letter will be sent all stations later in compliance with his request. If knowledge of the Enlisted Reserve Corps has not yet sifted down to enlistment personnel in your area, advise 1-A students of these courses to enlist in Washington by writing immediately and directly to: Chief Signal Officer Military Personnel Division U. S. Army Signal Corps Washington, D. C. Three Richmond Classes Three radio technician training courses with a total attendance of 78 students are meeting regularly in Richmond, Va., according to C. T. Lucy, industry representative for the state and General Manager of WRVA. The education institution involved in these courses is the University of Richmond, of which George M. Modlin is ESMDT Director. Two University of Richmond professors. Dr. C. L. Albright and Professor R. E. Alley, and W. R. Seklen, Radio Station WRNL, Richmond, comprise the faculty. Rockford Has 3 Classes Three radio technician training courses are in operation in Rock¬ ford, Ill., under the direction of H. C. Roundtree, Supervisor of Engineering Extension, University of Illinois. Each class has 28 students. Two WROK engineers. Chief Thomas C. Cameron and Maurice Nelson, are teaching two of the classes. 531 Sou. Cal. Students Professor R. W. Sorensen, California Institute of Technology, Pasadena, and Southern California Coordinator, ESMDT-NAB radio courses, reports that 531 students are already enrolled. Seven sections are held in Los Angeles, including one at CBS headquarters. Others are held in Glendale, Pasadena, San Bernardino and Whittier. Arkansas Courses Started Radio technician training courses in Arkansas are in session in: Conway Fayetteville Pine Bluff Helena Little Rock El Dorado Siloam Springs • ■Additional courses are expected to begin within a few w'eeks in Jonesboro, Fort Smith, Little Rock and Siloam Springs. This latter course will be Part H of the technician training course of 32 weeks. ■Among the instructors are the following radio engineers: John L. Thompson, radio station KOTN ; Harrison C. Mondy, radio station KLR.A; Hugh Lineback, radio station KUO.A; Jewell Warren, radio station KFF.A; and Ewing Canadav, radio station KELD. Other instructors are Dr. E. E. Cordrey, State Teachers College, Conway, and P. K. Hudson, University of .Arkansas, F’ayetteville.