NAB reports (Jan-Dec 1942)

WYOMING Paul Huber, KFDN, Casper; William C. Grove, KFBC, Chey¬ enne; Lyle C. Tyler, KPOW, Powell; R. F. Crossthwaite, KWYO, Sheridan. ARMY AND NAVY RADIO NEEDS WOMEN As an indication of the urgent need for radio people there are civilian jobs for women now open in the Army and Navy. The latter requires wom.en amateur operators in one classification ; and women with degrees in electrical engineering or physics in another. The Army Signal Corps will employ skilled women code operators. Respectfully submitted, Arthur Stringer, Director of Promotion. May 1, 1942. Coordinator of Listener Activities During 1941-42, as part of NAB Public Relations Division, Mrs. Dorothy Lewis increased her activities both as Vice-President of the Radio Council on Children’s Programs and as a representative of NAB. In April, Mrs. Lewis was appointed “Coordinator of Listener Activities.” Among the organizations addressed by her have been — American Library Association; Nebraska Federation of Women’s Clubs; As¬ sociation for Education by Radio; Regional Conferences and An¬ nual Congress of the National Society of New England Women; Southern California Federation of Women’s Clubs; Boston Federa¬ tion of Women’s Clubs; Audio-Visual Conference at Baylor University; New York Times Conference — “Children in War Time”; General Federation of Women’s Clubs Radio Department; FREC Conference on Children’s Programs; Radio Councils in Cleveland, Minnesota, Portland, Oregon, Nashville, Cedar Rapids, Seattle, Birmingham, Davenport, Rockford, Schenectady, Fresno, Louis¬ ville, Philadelphia, Western Massachusetts, Salt Lake City and NAB District Meeting at Dallas, Texas. During 20,000 miles of travel through 27 states SO radio con¬ ferences were held under the title “Radio in the Community” at which representatives of all club civic and educational groups attended. Thirty thousand copies of “Broadcasting to the Youth of America” were distributed. Effort w'as made to have radio’s many sided story told by leading broadcasters and those laymen using radio locally. These conferences were a “first” in radio history and indicate potentialities for all stations and communities along this line of approach. A number of resolutions and recommendations were passed by state groups calling for full and open hearings by Congress on all issues pertaining to FCC regulations and rules imposed on the radio industry. A large correspondence and administrative work has developed as a result of past promotion. The result is a growing understand¬ ing on the part of the listeners to their responsibility and compre¬ hension of radio’s great contribution and problems. Several hand¬ books “Radio Patterns for Public Relations” are in process of creation. Broadcasters had occasion to cooperate with local councils in Minnesota and Omaha during the past year. Several broadcast¬ ers have addressed state and national meetings of lay organizations. A very favorable generous press help the promotion of these activities. One direct result of Radio Council development is the series of meetings held at the 1942 Cleveland NAB Convention. Outstand¬ ing speakers addressed an audience composed of broadcasters and listeners, guests of NAB and the Radio Council of greater Cleve¬ land. This event makes another “first” in radio history and indicates a trend toward the day when the listener element in .American radio will be dignified and become an integral part of its democratic process. Respectfully submitted, (Mrs.) Dorothy Lewis, Coordinator of Listener Activities. May 1, 1942. Department of Broadcast Advertising Activities of the Broadcast Advertising Department during the past year have centered around the NAB Sales Managers Division objectives of “making it easier for more clients to buy more time on more stations,” and of elevating radio sales standards “to take the burden of sales off owners and managers who are concerned with other industry problems.” The Department has recognized that for a perpetuation of free radio in this nation, despite the ramified tribulations of a harassed industry and the new complications of wartime problems, main¬ tenance of income is paramount. Blessed with a measure of cooperation from all quarters that left little to be desired, the Department therefore concentrated on the elevation of radio sales standards, maintenance of good business practices and ethics, and a regular supply of practical radio sales helps to members. Of great value in furthering this work was the NAB Sales Managers Executive Committee, consisting of Eugene Carr, WGAR, chairman; John M, Outler, Jr., WSB, representing large stations; E. Y. Flanigan, WSPD, representing medium stations; Dietrich Dirks, KTRI, representing small stations; Arthur Hull Hayes, WABC, representing CBS; George Frey, representing NBC; Fred M. Thrower, Jr., representing The Blue Network, and Linus Travers, W.'VAB, representing Mutual-affiliated stations. Likewise of great assistance were the Sales Managers Chairmen of the 17 NAB Districts: William Malo, WDRC, District 1 Charles F. Phillips, WFBL, District 2 John E. Surrick, WFIL, District 3 John H. Field, Jr., WPTF, District 4 John M. Outler, Jr., WSB, District S H. Vernon .Anderson, WJBO, District 6 William 1. Orr, WBNS, District 7 J. B. Conley, WOWO-WGL, District 8 James F. Kyler, WCLO, District 9 Sam H. Bennett, KMBC, District 10 Thomas G. Gavin, WEBC, District 11 Ellis Atteberry, KCKN, District 12 Jack Keasler, WO.AI, District 13 W. E. Wagstaff, KDYL, District 14 Wilt Gunzendorfer, KSRO, District IS Charles .A. Storke, KTMS, District 16 Harvey Wixson, KHQ-KG.4, District 17 Following is a brief summation of activities undertaken by this Department: DISTRICT MEETINGS. The Director attended 17 meetings in 16 N.AB Districts during the year, and in cooperation with [ 23 ]