NAB reports (Jan-Dec 1942)

_ 1^1 A T r.O!N A K'i s o C l A T 1-0 ;0 F f B R O D C A S T E R S 1626 K St., N. W. WASHINGTON Phone NAtional 2080 Neville Miller, President C. E. Arney, Jr., Assistant to President Joseph L. Miller, Director of Labor Relations ; Paul F. Peter, Director of Research; Russell P. Place, Counsel; Howard Frazier, Director of Engineering ; Arthur C. Stringer, Director of Promotion WAR DOMINANT THEME The relation of radio broadcasting to the war effort will be the dominant theme at the forthcoming series of District meetings. This series gets under way with a meeting at Philadelphia on Monday, October 19, and the schedule presented above will be followed closely. These 1942 District sessions assume unusual importance because of the fact that many of the major government war agencies will be represented. The following have already advised that they will be represented: Office of War Information Office of Censorship Office of Civilian Defense The War Department The Navy Department The Marine Corps The Treasury Depai’tment In addition it is expected that representatives of Se¬ lective Service, the War Manpower Commission and the War Production Board will attend the sessions. The representatives of each of the foregoing services and agencies will discuss problems of mutual concern to themselves and broadcasters. Consistent with the theme of the sessions, the sales managers meeting on the second day will be devoted to a discussion of wartime radio advertising. Lewis H. Avery, newly appointed Director of the NAB Department of Broadcast Advertising, will key these discussions. The breadth of subjects to be considered at these meet¬ ings suggests the importance of the attendance of every station manager and of his sales manager, as well as the head of his news department and possibly his engineer. Radio has already contributed splendidly to the war effort but there is much to be learned about ways and means to improve that service. These meetings afford that opportunity. Following is an outline of the tentative program which will be presented at each of the District meetings. Undoubtedly other subjects will be added. Tentative Program for District Meetings First Day 9:00 a.m. — Registration 10:00 a.m. — Registration 10:00 a.m. — 1. Call to Order by District Director 2. Announcements 3. Appointment of Committees 4. “The War Woi-k of NAB” — Neville Miller 5. “Keeping People Informed on the War”— Carl Haverlin, Stations Relations Con¬ sultant, Office of War Information 12:30 p.m. — Luncheon (This may be put on in coopera¬ tion with some civil group at the option of the Director or one of the men from the government departments could speak at the luncheon session.) 588 — October 9, 1942 2:00 p.m. — 6. “Keeping the Enemy Uninformed” — Gene Carr, Office of Censorship 7. “Financing the War” — Representative, Radio and Press Section, Treasury De¬ partment 8. “Radio and Army Morale”— Representa¬ tive, Radio Branch, Public Relations Bureau, War Department 9. “Radio and the Men at Sea” — Representa¬ tive, Public Relations Division, Navy Department 10. “Radio and the Marine Corps” — Repre¬ sentative, United States Marine Corps 11. “Radio’s Contribution to Civilian Morale” — Representative, Office of Civilian De¬ fense 12 The Music Situation a. AFM — Petrillo b. BMI— ASCAP— SESAC— AMP 13. Legislation a. Sanders Bill b. Tax Bill c. State Legislatures 14. Plug Uglies and other Magazine Articles Second Day “Radio Advertising in Wartime” — A Sales Managers Clinic 10:00 a.m. — 1. Call to Order by District Sales Managers Chairman 2. Announcements 3. Appointment of Resolutions Committee Panel discussions of the following sub¬ jects will be led by Lew Avery: 4. Tying Broadcast Advertising to the War Effort — But NOT to the War. 5. Radio Leaves Such a Good Taste — Let’s Keep it in Good Taste (Magazine arti¬ cles and replies) 6. Recommended Standards for the Determi¬ nation of Coverage Maps 7. What Radio Buyers Want to Know 8. Increased Use of Recommended Rate Card 9. Per-Inquiry and Free Time Requests 10. Building Increased Confidence in Broad¬ cast Advertising by Reducing Errors of Performance 11. New Ideas to Maintain or Improve Pres¬ ent Volume of Business (Evei-y Sales Manager who attends these meetings will be expected to bring and explain one idea that: Convinced an existing account to in¬ vest more of the advertising budget in radio; brought a new account to his station; introduced broadcast ad¬ vertising to a type of account that had not previously used radio in his market.) 12. NAB Sales Helps 13. The Outlook for Business to Keep Radio Stations Running Full Blast to Aid the War Effort. SALES MANAGERS’ CLINICS In this industry, it is definitely trite to say: “Faced with the gravest problems the sales managers have ever been asked to solve . . .” That’s what we have been saying for years. Perhaps we have crief “wolf” that once-toooften time. But the fact remains that the sales managers have some real thinking to do to meet today’s needs and problems. Probably you’ve read enough about the connection of the war effort with broadcasting in general to realize that winning the war is our first objective. War is, therefore, the major topic of the one-day meeting of the sales man¬ agers to be held on the second day of the district meetings. Most of the broadcast advertising carried by all stations — great and small — is helping to promote the war effort.