NAB reports (Jan-Dec 1943)

Neville Miller, President C. E. Arney, Jr.. Secretary-Treasurer Lewis H. Avery, Director of Broadcast Advertising ; Walter L. Dennis, Chief, News Bureau: Willard D, Egolf, Assistant to the President ; Howard S. Frazier. Director of Engineering : Joseph L. Miller, Director of Labor Relations : Paul F. Peter, Director of Research ; Arthur C. Stringer. Director of Promotion. WAR LABOR BOARD HOLDS HEARING ON PETRILLO CASE (Continued from page 301) cians back to work at once. It is reported that Petrillo is prepared to argue, in order that he may escape the jurisdiction of the National War Labor Board, that his ban does not constitute a strike. It will be recalled, how¬ ever, that he has repeatedly maintained that his ban is a strike, and that his union, in fighting the Department of Justice’s anti-trust suit last winter, successfully argued that the controversy was a typical labor dispute and thus not subject to the jurisdiction of the Federal Court. The Court upheld the union’s contention, which was thereafter sustained by the United States Supreme Court. After the National War Labor Board makes its decision in respect to the jurisdictional question, NAB will issue a Special Bulletin reviewing all recent developments and bringing the situation up to date. COMMISSIONER CRAVENS DISSENTS In an interview he granted a Washington TimesHerald repoi'ter on July 6, 1943, Commissioner T. A. M. Cravens of the FCC is quoted as saying; “I got in a row recently with some of the other Commissioners about some new regulations which I thought were interfering with the freedom of speech and private initiative. According to the Supreme Court vote on the matter, I was two-fifths right.” FTC ALLOWS MORE TIME ON ADVERTISING SURVEYS The following statement was issued today by the Fed¬ eral Trade Commission; “At the direction of the Commission the Radio and Periodical Division has placed into operation a new sched¬ ule, wherein the usual typed copies of radio advertising script will be procured from individual radio stations, representing commercial announcements originating in their respective studios as individual broadcasters, at an average rate of twice yearly per station, starting with the opening of the new fiscal year on July 1, 1943. “The actual calls for the commei’cial script covering station broadcasts in the interest of products moving in commerce, will continue to be issued for 15-day broadcast periods, as specified in advance notices sent out by the Federal Trade Commission, which allow adequate time for preparation of extra carbon copies as occasion may require. Also, the Commission will continue the issuance of its requests on a staggered monthly basis to groups of individual radio stations, selected both as to geographic location and proportionately as to transmittal power. 302 — July 9, 1943 “The sampling of individual station commercial broad¬ casts covering the 15-day specified periods, should be con¬ sidered as entirely separate from the weekly rendering by certain individual stations of commercial network an¬ nouncements which may have originated in their respective studios, as originating key outlets of nation-wide and re¬ gional networks. Such commercial network script should be forwarded as in the past, on a weekly basis, to the Federal Trade Commission, through the head offices of the networks (or direct by the key stations, where cen¬ tralized head offices are not maintained by certain coop¬ erative regional network groups).” Broadcast Advertising DIETRICH DIRKS OF KTRI HEADS SALES MANAGERS COMMITTEE Last Saturday, Neville Miller announced the appoint¬ ment of Dietrich Dirks of KTRI-Sioux City, la., as Chair¬ man of the Sales Managers and Sales Managers Execu¬ tive committees. At the same time, he released the fol¬ lowing names of the personnel of the Sales Managers Executive committee for the coming year; C. K. Beaver, KARK, Little Rock, Ark. Sam H. Bennett, KMBC, Kansas City, Mo. Arthur Hull Hayes, CBS, New York, N. Y. James V. McConnell, NBC, New York, N. Y. John M. Cutler, Jr., WSB, Atlanta, Ga. W. B. Stuht, KOMO-KJR, Seattle, Wash. John E. Surrick, WFIL, Philadelphia, Pa. NEW COMMITTEE TO MEET IN NEW YORK JULY 14-15 The newly appointed Sales Managers Executive com¬ mittee will hold its first meeting at the NAB New York office on Wednesday and Thursday, July 14 and 15, 1943. The meeting on the first day has been called for 10;30 A. M. and will be devoted to a discussion of industry sales problems arising in part from the war and its effects on advertising. On the second day, the committee will hold a joint morn¬ ing meeting with the Retail Promotion committee to see a preview of the widely-heralded Retail Promotion Plan. WE NEED YOUR HELP Much of the down-to-earth selling power of the Retail Promotion Plan depends upon an analysis of the present use of broadcast advertising by de¬ partment stores and leading retail establishments. To help the Committee and Sheldon R. Coons to include the most complete analysis possible, won’t you please do two things today: 1. Fill out and return the Statistical Question¬ naire on page two of the folder mailed you on May 27, 1943. 2. Write a letter immediately, telling in your own words and in your own way, some of your recent experiences with retail adver¬ tising. Your co-operation will be of genuine benefit in the preparation of the presentation.