NAB reports (Mar-Dec 1933)

ZONE 4 ± Quota due State Due Assign. ± Units ± % Iff . . 22.52 34.19 + 11.67 +52 Mo. ... . 10.71 11.79 + 1.08 + 10 Ind. . . . . 9.56 7.44 — 2.12 —22 Wise. . . 8.67 7.74 — 0.93 —11 Minn. . . 7.57 9.08 + 1.51 + 20 Iowa . . . 7.30 11.60 + 4.30 + 59 Kans. . . . 5.55 5.85 + 0.30 + 5 Nebr. . . . 4.06 7.30 + 3.24 +80 S. Dak. . 2.05 3.17 + 1.12 +55 N. Dak. . 2.01 2.99 + 0.98 +49 Total , . . 80.00 101.15 + 21.15 +26 ZONE 5 CaUf. .. . 36.86 38.06 + 1.20 + 3 Wash. . . 10.15 15.59 + 5.44 + 54 Colo. . . . 6.72 9.24 + 2.52 + 38 Ore. . . . . 6.19 9.22 + 3.03 + 49 Mont. . . 3.49 3.65 + 0.16 + 5 Utah . . . 3.30 6.60 + 3.30 + 100 Idaho . 2.89 3.00 + 0.11 + 4 Ariz. . . . 2.83 2.56 — 0.27 — 10 N. Mex. . 2.75 4.03 + 1.28 + 47 Hawaii . 2.39 1.84 — 0.55 — 23 Wyo. .. . 1.46 0.60 — 0.86 — 59 Nev. . . . . 0.59 0.70 + 0.11 + 19 Alaska . . 0.38 0.68 + 0.30 + 79 Total . . 80.00 95.77 + 15.77 + 20 A FEW BINDERS LEFT AT $2.00 Those who ordered binders should receive them within a few days, according to our advice from the factory. There are about twenty-five binders left from our order to the factory. The first twenty-five stations sending orders in will receive these binders at the price of $2.00 each — one binder being large enough to hold two years’ issues of NAB Reports. Future single orders will have to be filled at the price prevailing when the order is placed at the factory. A representative estimates this price at present about $3.00 each. There is a substantial saving by virtue of the present order — more¬ over we would like to dispose of the remaining binders. DISPLAY NAB CODE OF ETHICS Every member of the National Association of Broadcasters in good standing should have framed and hanging in a prominent position in the reception room, office or studio of the station a copy of the Code of Ethics of the Association. It is a good thing for the station, the Association and the public, to afford your callers an opportunity to read the Code. Copies are now being mailed to members who have recently joined. It is 11 by 14 inches on good quality stiff cardboard, and an ornament to any office. There is no charge, and any member that does not have a copy should write to the Managing Director requesting one. FURNITURE AND RADIO ADVERTISING A recent bulletin on the subject of furniture distribution and published by the Department of Commerce indicates that this should be a fertile field for radio advertising. The report says, in part: “Only 1! store out of 70 reported that it did not advertise at all. Newspapers were far and away the most-used medium of advertising. The amount spent on newspaper advertising by dif¬ ferent individual stores varied from nothing to 99 per cent of the total advertising appropriation, being above 70 per cent in the majority of cases. Direct-mail advertisins was next in importance. Out of 56 stores reporting, 42 were engaged in direct-mail adver¬ tising, but only in the case of 3 stores did it equal more than 40 per cent of the total advertising appropriation. Billboards ranked next as a medium of advertising, 28 out of 59 reporting stores using them. Only 3 of these 28 stores spent more than 30 per cent of their total advertising appropriation on billboards, the highest being 44 per cent. “Only a few stores used radio and shopping news. Fifteen out of 59 stores used radio, the highest proportion of the total adver¬ tising appropriation spent by any one store being 25 per cent. One store stated that it found radio advertising effective only for outstanding sales events. Nine out of 59 stores, in five cities, used the shopping news. Although these stores were so few in number, it is interesting to note that two of them spent on the shopping news 56 and 64 per cent, respectively, of their total advertising appropriations. One store which never advertised through the newspapers stated that it made most effective use of the shopping news by joining with the other merchants who advertised in the shopping news to divide the town into different districts, some of which were set aside as having insufficient potential business to warrant receiving the shopping news.” RADIO RATE CASE REVERSED The Interstate Commerce Commission has found, following recon¬ sideration of a previous decision that the applicable charges on car¬ load shipments of radio cabinets with built in loud speakers from Two Rivers, Wis., to New York City are not unreasonable and the complaint has been dismissed. In its former finding the Commission decided that the rates were unreasonable. The case is that of the Hamilton Manufacturing Company, against the Chicago & North Western Railway Company. FEDERAL POWER COMMISSION UPHELD In an opinion handed down this week by Federal Judge Luther B. Way at Norfolk, Virginia, it was held that the Federal Power Commission had jurisdiction over hydroelectric plants on nonnavigable streams. The Government’s position had been vigorously opposed. The decision is regarded as of far-reaching importance in connection with interpretations of the present powers of the Federal Power Commission and in connection with the proposals for the Federal Government advanced by President Roosevelt and others, for more extensive regulation and supervision of public utilities by the Federal Government. COMMISSION DELETES CALL LETTERS The Radio Commission this week deleted the call letters of Station KGMP, Elk City, Okla., on receipt of an order from the Court of Appeals of the District of Columbia dismissing the appeal of the station. The facilities of this station were granted to E. M. Woody, who has been issued a construction permit for a new station. INDIANAPOLIS APPLICATION DENIED The Radio Commission affirmed Report No. 442 of Examiner E. H. Hyde by denying the application of the Thirty-first Street Baptist Church for a broadcasting station at Indianapolis, Ind. On June 30, 1932, the Commission made a conditional grant to the church for the erection of a station to use 600 kilocycles with 250 watts power daytime operation, which was later suspended. The Commission contends that the church is not in a position to adequately finance the proposed new station and that there is no need for an additional broadcast service at Indianapolis. WJSV DENIED LICENSE AFTER C. P. The Federal Radio Commission on April 7 denied the application of Station WJSV, Alexandria, Va., for a license following construc¬ tion permit. However, the Commission granted a new permit to the station to enable it to continue experiments with a view to meeting objections of the Naval Research Laboratory which were interposed against the granting of the license following permit. POWER INCREASE GRANTED KGNO With Commissioner Starbuck dissenting, the Radio Commission has granted a power increase to Station KGNO, Dodge City, Kans., from 100 to 250 watts and to change its frequency from 1210 to 1340 kilocycles. By this action the Commission reversed Examiner E. H. Hyde in his Report No. 451. It was found by the Commission in this case that the station could efficiently make use of the additional facilities and that the past service of the station has been adapted to the interests of its service area. It was found further that the change in operating assignment requested “would permit the applicant to deliver a far better service to the relatively scattered population of what may be referred to as the Dodge City area.” The Commission states that no interference is likely because of the changed facilities. FEDERAL RADIO COMMISSION ACTION HEARING CALENDAR Hearings on the following applications will be held Tuesday, April 11, 1933: WJBY — Gadsden Broadcasting Co., Inc., Gadsden, Ala. — Renewal of license (100 watts, 1210 kc., unlimited time), and for CP to move transmitter locally. WBHS — W. T., M. M., W. C. & V. F. Hutchens, d/b as The Hutchens Co., Huntsville, Ala. — Renewal of license (1200 kc., 100 watts, shares with WFBC), and voluntary assignment of license to Radio Station WBHS, Inc. NEW — Kathryn Jones, Florence, Ala. — CP, new station, 1420 ke., 100 watts, daytime. ■ Page 21 ■