NAB reports (Mar-Dec 1933)

“Probably never in the history of a government endeavor of this character has such care been taken in the preparation of a speaker’s handbook. The campaign organization realizes that the recovery program is one requiring special and careful explanation and it has written the speaker’s book with that fact in mind. The book has been prepared with the utmost care with special attention being paid to accuracy. It is hoped that the speeches as written will make clear to all just what the President is striving to do in an effort to restore prosperity by increasing consumer buying power. “The campaign colors — red, white and blue — which will be on all insignia, and the slogan, ‘We do our part’, already have aroused much favorable comment. T “All of the campaigning will lead up, of course, to adoption of the President’s voluntary code, and there will be plenty of printed copies of it on hand for signers. Shipments of copies already have started and they will go forward rapidly. One offer received today was for transmission of codes by airplanes owned by private pas¬ senger companies, and it undoubtedly will be accepted. Mail carriers and others also will deliver the printed code. One of the chief desires of the administration is to relieve the man who wants to sign one of any trouble in locating a blank. So there will be plenty of distributing stations. USE OF THE NRA EMBLEM The National Recovery Administration this week made the fol¬ lowing official announcement regulating the use of NRA insignia by employers who have signed the President’s Employment Agree¬ ment: “The NRA official emblem is the property of the United States Government. It may not be used or reproduced without authority of the NRA R. A. “Regulations permit the use of this emblem by all employers who sign the President’s reemployment agreement, and (in the form authorized for consumers, but only in such form) by consumers who sign a statement of cooperation. “By apDlication to the NRA any responsible manufacturer will be authorized to make and offer for sale hangers, cards, and stickers provided (a) he agrees to conform to regulations to prevent the emblem coming into hands of employers not authorized to use it; (b) he himself has signed the President’s agreement and is author¬ ized to use the emblem; and (c) he will sell at a reasonable price. Information regarding manufacturers authorized to supply the emblems will be issued by the NRA from time to time. For pur¬ poses of reproduction, the NRA will be glad to furnish original drawings to such manufacturers to the extent they are available but cannot undertake to do so if the demand should prove large. “Every such manufacturer shall require of every employer order¬ ing such emblems that he affix to his order one of the 1-inch stickers. “Any newspaper, magazine, or other publication is authorized to reproduce the emblem in the advertisement of any employer, pro¬ vided such employer files with the newspaper, magazine, or other publication a written statement that he has signed the President’s agreement and affixes the sticker thereto. “Any manufacturer of stationery or advertising literature, includ¬ ing labels, is authorized to reproduce the emblem on behalf of any employer who files with such manufacturers a written statement that he has signed the President’s Reemployment Agreement and affixes the sticker thereto. “Employers desiring to make other uses of the emblem may consult the NRA.” NAB PROGRAM CLEARING HOUSE Approximately twenty-five requests have been received thus far for programs offered to member stations through the agency of the NAB Clearing House. Twenty programs have been received to date from stations, while at least another twenty-five broad¬ casters have promised to make programs available to the Clearing House in the near future. Programs offered during the current week are as follows: (D 6:1) “The (name of station) Detective.” Single voice. Three to five minutes. Detective tells of mystery he solved, reveal¬ ing all of the clues, but neither pointing them out as such nor divulg¬ ing the actual solution of the mystery. The solution is then printed in the sponsor’s ad in the newspapers, or announced over the spon¬ sor’s program on the next day. (Sp 3) “Tickling the Ether.” Two short humorous scripts which can be inserted in a musical program of fifteen minutes or half-hour in length to give the “comedy and music” set-up popular now. One is a skit of the “0. Henry” type; the other a humorous monologue. Fidelity Plan Corporation, Washington, D. C. (Sp4) “Flower Club.” Two voices. Music and poetry, with ■ Page 101 story woven around flowers. Five to fifteen minutes. Sponsor, one or more florists. (Sp 5) “The Family Almanac.” A daily feature of five minutes, morning preferable, giving interesting information about the day. The Almanac can carry a little horoscope, tell the sunrise and sunset, and a few paragraphs about interesting people born on that date. It also can carry a little nonsense and wind up with a short verse or thought for the day. TRADE INDEX COLLECTION BEGUN Report forms to be used in the collection of the information on the basis of which the NAB will construct its index of radio broad¬ cast advertising will be mailed to member stations during the coming week. The purpose of collecting the information is that of setting up an index and statistical service which will enable a determination of trends in radio advertising. This will be the first time that any figures have ever been collected for national, spot, and local adver¬ tising volume, as well as for a number of other features. The resulting data will be of marked importance in the planning of future commercial policy by the broadcasters, as well as in the pro¬ motion of broadcasting as against other advertising media. The undertaking also is in line with what is being done by many trade associations under the NRA. Information collected from individual stations will be held strictly confidential. In order to preclude any possibility of the leakage of competitive information, stations will not be required to sign the monthly reports. Each staton, rather, will be given a code number for purposes of classification of results. The key to this code will be available only to the Managing Director and to Dr. Hettinger, who will have charge of the compilation of the index. The construction of the index will be based upon a carefully selected group of 120 stations, picked as being representative of every type of broadcaster and every section of the country. The stations selected to cooperate embrace approximately 50% of the total station revenue as of 1931. Response of stations asked to cooperate has been practically unanimous in favor of the undertaking. It is most important that stations asked to cooperate in the trade index do so, since the failure of one station to participate will seriously disrupt the sample for its class of transmitter and geographical district. The machinery of the business index has been so devised as to make possible its application for all stations should this become necessary at a future date. SECURITIES ACT REGISTRATIONS The following companies have filed registration statements with the Federal Trade Commission under the Securities Act to date: Administered Fund, Inc., Jersey City, N. T. (2-83-1). American Associated Dealers, Inc., Jersey City, N. J. (three issues). American Bankstocks Corporation, Baltimore, Md. American Business Shares, Inc., Jersey, City, N. J. American Gold Mines Consolidation, Inc., New York City (281-1). American Gyro Co., Denver, Colo. (2-102-1). American Trustee Share Corporation, New York City. American Venture Corporation. Toronto, Canada. Arcade Securities Corporation, Sodus, N. Y. (2-80-1). Automotive Devices Corporation, Washington, D. C. Bank and Insurance Shares Inc. (two issues) . Bankers Union Life Co., Denver, Colo. Borden Methol, Inc., Washington, D. C. Bullock Fund, Ltd., Baltimore, Md., and Jersey City, N. J. Canadian Investment Fund, L'td., Montreal, Canada. Canadian Reserve Mines, Ltd.. Toronto, Canada (2-95-1). Capital Savings Plan, Inc., Philadelphia. Pa. Centlivre Brewing Corporation, Fort Wayne, Ind. Century Shares Trust, Boston, Mass. (2-96-1). Colonial Bond and Share Corporation, Baltimore, Md. (2-101-1). Columbia Carburetor Co., Washington, D. C. (2-85-1). Corporate Equities, Inc., New York City. Corporate Leaders of America, Inc., New York City (2-88-1). Creighton, Clyde H., Dallas, Tex. Cumulative Shares Corporation, New York City. Distributors Group, Inc., New York City (two issues). Electro-Inhaler Co., Washington, D. C. (2-84-1). Equity Corporation, Jersey City, N. J. Fidelity Fund, Inc., Boston, Mass. Financial Independence Founders, Inc., New York City. First Commonstocks Corporation, New York City. First Insuranstocks Corporation, New York City. Frontenac Corporation, Minneapolis, Minn.