NAB reports (Mar-Dec 1933)

many new developments must still be made before television can be accepted as a satisfactory entertainment service. While attempts have been made to broadcast scenes covering large areas, the majority of television stations have limited their transmissions to faces of one or two performers at most. This type of program, while of interest because of its novelty and usefulness for experi¬ mental work, has a very small amount of sustained “look-in” in¬ terest. Such programs fall far short of what the public has been led to expect in the way of entertainment considering especially the fact that the technical improvements made during the last few years in sight-and-sound motion picture technique have created in the mind of the public a desire for very high technical standards of performance.’ ” WWL AND KWKH GET RENEWALS The Radio Commission on September IS reversed former Chief Examiner Ellis A. Yost in his Report No. 470, by granting a license renewal to Station WWL, New Orleans, but denying its application for full time on its frequency of 8S0 kilocycles. It also reversed the Examiner by granting station KWKH, Shreveport, a license renewal and granting its application for the assignment of its license to the International Broadcasting Corpora¬ tion. The Commission retired to its files the International Broadcast¬ ing Corporation’s application for a construction permit for a new station to operate on 850 kilocycles, part time, thereby upholding Examiner Yost. In the case of the application of the National Union Indemnity Association of Shreveport, for a construction permit for a new station to operate part time on 850 kilocycles, the Commission dismissed the application. Examiner Yost had recommended that permission be granted to withdraw the application. Station WSPA, Spartanburg, S. C., was denied a construction permit for a new station to operate on 850 kilocycles, thus sustain¬ ing Examiner Yost. In its decision the Commission states that the present allocation of broadcasting facilities in the areas in these cases is more equitable than any new allocation that might be made on the basis of the applications in the case. It was found also that “the showing made by applicants, for the facilities of KWKH is not sufficient to warrant deletion of said station.” The Commission states further that “while this record discloses instances of progress broadcast by station KWKH which are not meritorious and which should be condemned, the license of KWKH appears qualified legally, technically, and financially to continue the operation of the station in the public interest.” COMMISSION HITS STOCK PROMOTION The Radio Commission on Tuesday granted the application of station W1XAL, Boston, for an experimental relay broadcasting license reversing Examiner Elmer W. Pratt in his Report No. 440. The Commission sustained the Examiner in the same report by denying the application of Station WlXS for experimental tele¬ vision license and denying license renewal for special experi¬ mental license to Station WlXAU. In granting the application of W1XAL the Commission states that the applicant is financially qualified to carry on the experi¬ mental relay broadcasting and that the “tentative arrangements for experimental programs and the willingness and ability of the applicant to expend funds in the development of international programs and service, give promise of possible contributions to the development of shortwave broadcasting.” The Commission states in its opinion in connection with the denial to the other two stations that while they have the technical experience to operate the stations, that the licenses held from the Commission “* * * have been used as a basis for stock pro¬ motion out of all proportions to the actual accomplishment or prospects of accomplishment of the applicants.” SECURITIES ACT REGISTRATIONS The following companies filed registration statements with the Federal Trade Commission under the Securities Act during the current week: Chemical Products Manufacturing Corp., Baltimore, Md. (2-181) Christian Moerlein Brewing Co., Inc., Cincinnati, Ohio (2-182) Dana Point Corporation, Los Angeles, Cal. (2-178) Eaton & Howard Management Fund “A-l,” Boston, Mass. (2-189) Eclipse Gold Mining Co., Montreal, Canada (2-180) George M. Forman Realty Trust, Chicago, Ill. (2-190) John Graf Brewing Company, Milwaukee. Wis. (2-196) Guarantee Reserve Life Co., Fort Collins, Colo. (2-192) Hamilton Manufacturing Co., Two Rivers, Wis. (2-177) A. H. Ide & Company, Inc., Troy, N. Y. (2-193) Industrial & Power Securities Co., Philadelphia, Pa. (2-186) The Laclede Gas Light Company, St. Louis, Mo. (2-176) Laclede Power & Light Company, St. Louis, Mo. (2-175) Lockheed Aircraft Corporation, Burbank, Cal. (2-174) Motors Securities Co., Inc., Shreveport, La. (2-188) Mouquin Inc., Brooklyn, N. Y. (2-185) Nicola Mines & Metals, Ltd., Vancouver, B. C. (2-184) Norins Realty Co., Inc., Los Angeles, Cal. (2-187) Pittsburgh Parts Corp., Pittsburgh, Pa. (2-194) Plastic Products Engineering Corp., Newark, N. J. (2-179) Travelers Publishing Corp., New York City (2-173) United Gold Equities of Canada, Ltd., Charlottetown, Prince Edward Island (2-195) World Finance Investment Trust, Boston, Mass. (2-183) American Tung Oil Products Corp., Gulfport, Miss. (2-205) Colorado National Gold, Inc., Colorado Springs, Colo. (2-200) Consolidated Virginia & Andes Corp., San Francisco, Cal. (2-206) Eaton & Howard Management Fund F, Boston, Mass. (2-203) Edward Oil Company, Los Angeles, Cal. (2-197) Genesee Brewing Company, Inc., Rochester, N. Y. (2-191) H-A-P-I-A Health Institute Inc., Wilmington, Del. (2-208) Indiana-Ulinois Telephone Company, Indianapolis, Ind. (2-202) Investment Company of America, Wilmington, Del. (2-207) Stanley Steam Motors Corp., Chicago, Ill. (2-201) Western Natural Resource Corp., Los Angeles, Cal. (2-198) PROGRAM CLEARING HOUSE (CH 5:2) “AUNT SUE AND POLLY.” Fifteen minutes. Three characters; a woman, a girl thirteen or fourteen years of age, and an announcer. Aunt Sue tells stories to Polly, and Polly sings simple songs. The stories are the traditional nursery and fairy tale variety including ones such as “Red Riding Hood,” and “The Three Little Bears.” The program has been running five days a week for almost a year over a metropolitan station. It has been commercially sponsored. More than 12,000 letters have been received since the program has been on the air. The program is easy to produce and requires little rehearsal. The price is $5.00 per program. EMERGENCY COMMUNICATION Commissioner Lafount made a motion, which was referred to the Engineering and Legal Divisions for study, providing for the alloca¬ tion of one or more frequencies for communication purposes in cases of disasters such as hurricanes, floods, earthquakes and fire. In making his motion, Mr. Lafount said such catastrophies fre¬ quently destroyed or impaired existing communication facilities and relief depends upon radio communication. At the present time, he pointed out, it is necessary in such emergencies to depend on the amateurs. While commending their “invaluable service,” he de¬ clared it is unfair to the amateurs to depend entirely upon them for communication. He expressed the view that a few battery sets kept in good condition to respond to drills frequently would prove in¬ valuable in case of a disaster. CLAIMS NR A INCREASED ADVERTISING John Benson, president of the American Association of Adver¬ tising Agencies, today expressed the belief that the operations of NRA were responsible for increased advertising volume throughout the country. A survey recently completed showed that newspaper display ad¬ vertising, regarded as one of the accurate business barometers, had increased 16 per cent in August of this year as compared with August, 1932. Mr. Benson’s telegram follows: “Gratifying to learn from your survey that newspaper advertising volume has increased 16 per cent during month of August, 1933, as compared with the same month last year. Undoubtedly this is largely due to NRA activities in making of codes and in the stimu¬ lation of employment. I offer our congratulations and sincere hopes that such progress may continue.” • Page 1 36 •