NAB reports (Mar-Dec 1933)

Record Details:

Title:
NAB reports
Date:
Mar-Dec 1933
Publisher:
Washington D.C. : National Association of Broadcasters
Volume:
NAB reports (Mar-Dec 1933)
Leaf #:
000216
Language:
English
Subjects:
Broadcasters’ news bulletin, NAB member service","Radio broadcasting -- United States – Periodicals","Radio -- Law and legislation -- United States – Periodicals","Television broadcasting -- United States -- Periodicals","Television -- Law and legislation -- United States – Periodicals","National Association of Broadcasters -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland College Park
Sponsor:
University of Maryland College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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TABLE VI COMPARISON LOCAL AND NATIONAL SPOT ADVERTISING BY TYPE OF RENDITION (September, 1933) Gross Receipts for Month Type of Rendition National Spot Local Total Elec, transcriptions. . $223,485.00 $80,120.00 $303,605.00 Live talent programs 295,023.00 621,018.00 916,041.00 Records . 2,604.00 49,302.00 51,906.00 Spot announcements. 132,902.00 427,797.00 560,699.00 Total . $654,014.00 $1,178,237.00 $1,832,251.00 Electrical transcription business increased 15. 6% over August. There was a slightly greater increase in local transcription volume than in national spot volume, the latter having increased but 11.6% over the previous month. General live talent business increased 10.6%, while national spot live talent volume rose 16.3%. There has been a marked decline in spot announcement volume which may indicate a resumption of advertising effort on the part of the users of radio broadcasting and a willingness of companies to sponsor more ambitious programs. There has been no appreciable change in the record situation since the marked decline which occurred in August. Local advertising has still to show a fall upswing, a situation which is probably partly due to seasonal lag plus the uncertainty which exists in retail trade at this time. Participations, which are found in Table VII, declined approximately 9% during September. TABLE VII PARTICIPATION OVER INDIVIDUAL STATIONS 1933 Gross Receipts Cumulative Type of Rendition August September July-Sept. Elec, transcriptions. . $141.00 $144.00 $395.00 Live talent . 67,708.00 62,067.00 190,385.00 Records . 16,284.00 15,623.00 52,127.00 Total . $85,133.00 $77,834.00 $242,907.00 Radio Advertising Sponsors The volume of broadcast advertising in August sponsored by various industrial groups is found in Table VIII, while an analysis of spot and local broadcast advertising over individual stations is presented in Table IX. TABLE VIII RADIO BROADCAST ADVERTISING VOLUME BY TYPE OF SPONSORING BUSINESS (September, 1933) Type of Sponsoring Business la. Amusements . 1-2. Automobiles and accessories: (1) Automobiles . (2) Accessories, gas and oils . 3. Clothing and apparel . 4-5. Drugs and toilet goods: (4) Drugs and pharmaceuticals . (5) Toilet goods . 6-8. Food products: (6) Foodstuffs . (7) Beverages . (8) Confections . Household goods: (9) Household equipment and furniture. (10) Soap and kitchen supplies . 11. Insurance and financial . 12. Radios . 13. Retail establishments . 14. Tobacco products . 15. Miscellaneous . Total . 9-10 National Networks 182,455.00 262,257.00 24,429.00 155,836.00 356,038.00 431,598.00 244,833.00 42,083.00 94,325.00 95,432.00 59,679.00 113,277.00 40,567.00 $2,102,809.00 Gross Receipts for Month Regional Individual Networks 1,100.00 2,220.00 900.00 1,800.00 3,541.00 972.00 200.00 550.00 918.00 2,080.00 $14,281.00 Stations $62,156.00 96,463.00 111,340.00 134,702.00 159,876.00 131,576.00 264,835.00 62,832.00 28,263.00 110,478.00 59,597.00 41,556.00 12,296.00 117,797.00 1,898.00 436,586.00 $1,832,251.00 Total $62,156.00 280,018.00 375,817.00 160,031.00 315,712.00 489,414.00 699,974.00 308,637.00 70,546.00 110,478.00 153,922.00 137,538.00 71,975.00 118,715.00 115,175.00 479,233.00 $3,949,341.00 TABLE IX NON-NETWORK BROADCAST ADVERTISING BY TYPE OF SPONSORING BUSINESS (September, 1933) Type of Sponsoring Program la. Amusements . 1-2. Automobiles and accessories: (1) Automobiles . (2) Accessories, gasoline and oil . 3. Clothing and apparel . 4-5. Drugs and toilet goods: (4) Drugs and pharmaceuticals . (5) Toilet goods . 6-8. Food products: (6) Foodstuffs . (7) Beverages . (8) Confectionery . 9-10. Household goods: (9) Household equipment and furniture. (10) Soap and kitchen supplies . 11. Insurance and financial . 12. Radios . 13. Retail establishments . 14. Tobacco products . 15. Miscellaneous . National Spot $4,671.00 41,696.00 59,369.00 18,190.00 86,247.00 107,453.00 102,464.00 23,630.00 21,060.00 25,371.00 44,259.00 4,579.00 3,239.00 13,107.00 118.00 98,561.00 Gross Receipts for Month Local $57,485.00 54,767.00 51,971.00 116,512.00 73,629.00 24,123.00 162,371.00 •39,202.00 7,203.00 85,107.00 15,338.00 36,977.00 9,057.00 104,690.00 1,780.00 338,025.00 Total $62,156.00 96,463.00 111,340.00 134,702.00 159,876.00 131,576.00 264,835.00 62,832.00 28,263.00 110,478.00 59,597.00 41,556.00 12,296.00 117,797.00 1,898.00 436,586.00 $654,014.00 $1,178,237.00 $1,832,251.00 Total Page 216