NAB reports (Jan-Dec 1944)

devices are more efficient than are conventional coal burning furnaces equipped with shaker grates. (3857) Southeastern Hatcheries, Southeastern Hatchery, Satilla Hatchery, Peach State Hatchery, Cumming Hatchery and Hall Hatchery, 139 Forsyth Street, S. W., Atlanta, Georgia, and J. Harry Miller, trading as Poultry Exchange and as J. H. Miller, Sr., Chambersburg, Pennsylvania, each engaged in the sale and distribution of baby chicks, have entered into stipulations in which they agree to cease and desist from representing that chicks sold by them are from U. S. Approved R. O. P. parent stock; or from the use of any other statement or expression which tends to con¬ vey the belief that the chicks are of U. S. R. O. P. stock, or that they or their parents are produced in U. S. Approved hatcheries; and in the case of R. H. Fechtel, that he participates in the Na¬ tional Poultry Improvement Plan. (3852-3853) Prunol Company, 450 Houston Street, N. E., Atlanta, Georgia, selling and distributing a medicinal preparation designated “Prunol,” has stipulated to cease representing that the laxative action of Prunol arises solely or principally from its prune con¬ centrate and mineral oil content. He also agrees to cease dis¬ seminating any advertisement in which the brand name Prunol is used without disclosing in type of equal size and conspicuousness that the product contains phenolphthalein, or which advertise¬ ment fails to reveal that the product should not be used when abdominal pains or other symptoms of appendicitis are present; provided, however, that such advertisement need only contain the statement, “CAUTION: USE ONLY AS DIRECTED,” when the directions for use appearing on either the label or in the labeling contains a caution or warning to the same effect. (03224) Table of Contents January — June Page BROADCAST ADVERTISING Audience Measurement 103 Avery Speaks at National Men’s Wear Assn. Convention 17 Avery Speaks at NRDGA Annual Convention 8 Department Stores Use Radio 56 “Did You Say Patent Medicine?” . 179 General vs. Retail Rates 179 KMBC Adopts New Station Advertising Theme 141 NAB Dept. Expanded 153 NRDGA Promotion Clinic 91-96 Open Letter to Young & Rubicam, Inc. 203 Per-Inquiry — Allen Miller Production 120 Per-Inquiry Deal — Pitluk Advertising Co. 11 Retail Promotion Plan Continues to Receive Radio Retailer Acclaim 120 Retail Promotion Plan Results 16 Retail Radio Advertising Must State Tax Sepa¬ rately 145 Sales Managers Executive and Research Com¬ mittees Meet in Cincinnati 96 Sales Managers Hear “What Radio Buyers Want To Know” 40 Sales Managers Meetings 1-16-96 Standard Coverage Study Under Way 145 Station Coverage Prime Research Objective 109 “Strange Hold” Described as Caress of Freedom 193 DEFENSE Advertisers War Effort Contribution 96 Armed Forces Radio Service Thanks NAB for Personnel Information 71 Army ET Has Wide Acceptance 180 Bond Booths on Docks 11 Broadcasting in the 4th War Loan 1 1—7 1 — 1 09 Bulletin on 5th War Loan 146-155-169 D-Day and the Radio Giant 189 More Treasury ETs for Sponsorship 31 Paper Rationing Affects You 11 Page Solicit Complaints and Suggestions on 5th War Loan 199 Stations Ask for War Bond ETs 19 Stations Favor Continuance Bond Campaign 18 Stations W'ar Effort Broadcasts 111—161 Voluntary Censorship Tightened 24 WROK Sponsors Showing of War Film 85 ENGINEERING Crystals Now Available 89 District Engineering Committee 10 Fixed Condensers Available 110 FM Broadcasters Meet 25 FM vs. AM Television Sound 64 Industrial Sound Equipment 110 NAB Develops Training Technique for Women Studio Operators 83 NAB Operator Training 56-71 NAB Technician Pool 110 Two NAB Staff Directors Address IRE Con¬ vention 26 FEDERAL COMMUNICATION COMMISSION Adair New Chief Engineer 58 Appropriations 24-33-92 AT&T Test in 12 Bands Is Approved 205 Chairman Fly Meets with NAB Small Market Stations Committee 178 Chairman Fly Speaks at FMBI Meeting 33 Fly-Wheeler Hail Radio 171 Change in Transcription Rule Not Yet Effective 178 Committee Appoints John J. Sirica as General Counsel . 104 Craven to Leave Commission 159 Data re 100-Watt Standard Broadcast Stations 140 Hudson to Assist Fly 156 Identification Break Waived 25 Inquiry on Railroad Use of Radio 146 Inspection of Records — Order No. 118 18 Jett Nominated to Commission 7-58 Jorgensen Joins Navy 92 Leonard Marks Heads New Facilities Section 193 NAB Comments on Proposed Electrical Tran¬ scription Rule . 204 NAB Files Brief on FCC Order 118 Amending Rule 1.5 51 Networks Warned on FM Broadcasting 168 New Application Form 216 New Multiple Ownership Order 31 Newspaper Case Closed 7 Number of Stations — 914 42 Number of Stations — 918 113 Number of Stations — 920 in April 164 Number of Stations — 923 in May 208 Policy on C. P.’s Clarified 23 Proposed Network Recording Rule 31 Railroad Hearings Set . ... 216 Relay Station Broadcast Licenses Adjusted 180 Renewal Forms Revised 191 Reports FM Bursts to RTPB 192 Revises Multiple Ownership Compliance Pro¬ cedure . 101 RID Alerted . 193 Rock Island Permits Granted . 180 Rules Amended on Commencement and Comple¬ tion of Construction . 216 Television Multiples Increased 160 Transcription Announcements 159 Transfer of Control Regulation 12 W. Ervin James, Aide to Navy 105 GENERAL Advertising Federation Calls Off Its Annual Convention 122 Air Corps Casualties Available to Industry 145 American Library Assn. Spots 170 “America’s Secret Weapon” Film Available to Stations 147 Boy Scouts Thank NAB 205 Broadcast Pleas Reduce Army Depot Absentee¬ ism 4 July 7, 1944-226