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1 760 N STREET, N. W.
WASHINGTON 6, D. C.
Vol. 12, No. 35 September 1, 1944
The President
FOREWORD
Sixteen months have elapsed since the 1943 War Conference in Chicago. During ten months of that period Neville Miller served as President of the National Association of Broadcasters, retiring on March 1, 1944; for almost two months C. E. Arney, Jr., Secretary-Treasurer, on designation of the Board of Directors served as Managing Director of the Association, while I have been in office about four months. This has produced a composite pattern for the Presidency and as during most of the time I was not actively connected with the NAB, the majority of the important happenings during this period will be found covered in the report of the Secretary-Treasurer.
WAR ACTIVITIES
Naturally during this period of critical national life the first concern of the Association, as of its member stations, has been directed toward the furtherance of the efforts of America at war. In all compaigns conducted by the Government, whether through the War and Navy Departments or through other Governmental agencies, the Association has been active in suggesting, handling and directing the radio part of these campaigns and the Association has been handsomely and effectively supported by every radio station in the country, member and non-member alike. I take this oppor¬ tunity to thank the broadcasting stations, on behalf of the NAB, for the tremendous support they have given in all of these undertakings.
These campaigns have covered recruitments for all branches of the armed forces, such as marine officers, glider pilots, coast guardsmen, Army-Navy nurses, signal corps personnel, Army specialists; recruitments for civil services, such as war workers, non-combat pilots, etc. ; war bond drives ; salvage and conservation campaigns ; requests for blood donors ; such informative campaigns as those revolving around railroad travel, V-mail, shoe rationing and other forms of OPA activities, etc.
It is difficult even for those who have been engaged in this work to judge really adequately its tremendous scope. It has been estimated that from the beginning of the war to January 1, 1944 broadcasting has furnished over 54,000,000,000 listener-impressions directed to the war effort. A listener-impression is a message broadcast one time to one person. On the basis of the above estimate this figure means that some message relating to the war has been brought home over 400 times on the average to every man, woman and child in this country — an accomplishment of truly gigantic proportions.
As might be expected from the foregoing account the monetary value of the time dedicated to the furtherance of war measures by both advertisers and networks and radio stations themselves has been enormous. Conservatively figured, the value of this contribution for the year 1943 alone reached the formidable figure of $202,000,000.
The invasion of Normandy to liberate France and crush the German armies placed upon radio its greatest responsibility to do an effective news-reporting job. Radio reporters equipped with wire
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