NAB reports (Jan-Dec 1944)

Record Details:

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of the fur as the last word of the designation ; and, when any dye or process is used to simulate any other fur, the true name of the fur appearing as the last word of the designation shall be im¬ mediately preceded in equally conspicuous type b'y either the word “dyed” or “processed” compounded with the name of the simulated fur, such as “Lynx-Dyed Lamb.” (3896-3897) Picture King Company — In a stipulation, Picture Ring Com¬ pany, Butler Building, Cincinnati, Ohio, has agreed to a substitute paragraph relative to the use of the term “free” in a previous stipulation. It agrees under the amendment to cease using the term “free” or any term of similar meaning to describe or refer to merchandise which is furnished as compensation for services rendered or for which the payment of money is required. (02640) Sol Kaphael, Inc., 333 Seventh Avenue, New York, selling and distributing fur garments, has stipulated to cease and desist using the words “Silver Foxes,” “Silver Fox” or “Silvered Fox,” either alone or in combination with other words, to describe furs or fur products made from peltries other than those of silver foxes unless such words are compounded with either the word “dyed” or “processed,” and when so compounded are immediately followed in equally conspicuous type by the true name of the fur; and from describing any fur products in any manner other than by use of the true name of the fur as the last word of the designation, and when any dye or process is used to simulate any other fur, the true name of the fur shall be immediately preceded in equally conspicuous type by either the word “dyed” or “processed” com¬ pounded with the name of the simulated fur. (3898) Supreme Hosiery Co., 807 Roosevelt Road, Chicago, engaged in the sale of hosiery and lingerie, has agreed to the amendment of a stipulation he entered into with respect to the use of the word “free” in designating his merchandise. (02838) October 20, 1944-396